- Secured product placements, feature stories, and brand stories with national and regional outlets across digital, print, broadcast, podcast, and trade media, including Good Morning America, Forbes, Entrepreneur, TODAY.com, NBC Select, PEOPLE, Modern Luxury, Bon Appetit and more.- Garnered ~250M+ unique visitors a month across clients.- Maintained strong media relationships with coverage focused on trends, health, commerce, lifestyle, food and beverage, business, celebrities, events and more.- Managed daily client communication, including presenting and preparing for press opportunities, conferences and award opportunities, and advising on brand messaging.- Oversaw monthly client reporting and case study creation.- Brainstormed new, creative pitches and brand-building opportunities for clients, including Magic Spoon, Hedley & Bennett, Sweet Loren’s and more.

- Tracked media placements for roster of ten brands.- Drafted meeting agendas, recorded meeting notes and sent action items following weekly calls.- Coordinated sample sends for 100+ media recipients.- Assisted with administrative tasks, including calendar management, digital asset management, internal organization and product inventory.

- Monitored daily press coverage across 20+ clients in the lifestyle, fashion, beauty, food and parenting spaces.- Shared press hit alerts and compiled press coverage into weekly, monthly, and yearly reports. - Managed agency showroom and all press, influencer, and celebrity sample requests and gifting.- Updated comprehensive media lists in real time and researched additional contacts for outreach.- Researched ongoing trends within media and client landscapes, compiling daily trend reports.

• Assist Influencer Relations Manager with influencer campaign creation and planning • Execute the distribution of product gifting to relevant media, celebrities and influencers• Research future brand ambassadors, influencer partners and event attendees• Conduct influencer outreach and contract negotiation

• Supported VP Communications in pitching efforts and media coverage tracking for all brands• Created internal communication messaging material for distribution throughout the company• Collaborated with Marketing on social media content, gift guide and product branding• Instituted an influencer program including research of 75+ influencers, outreach, partnership development and event planning

• Curated strategic media lists for target markets in beauty, lifestyle, and health & wellness • Distributed on-trend pitches and created monthly recaps of acquired media coverage• Managed client social media accounts including content creation• Coordinated four brand roundup television segments for networks such as KTLA and Access Live

• Aided Chief Communications Officer in establishing partnerships and sponsorships • Tracked and updated celebrity event invitations, attendance and representation lists• Organized concepts including activations, performances and speakers for annual gala• Authored five blogs, collected and edited content for social media, website and marketing use

• Compiled strategic media and influencer lists for target lifestyle markets• Brainstormed and drafted pitches, monitored daily client and industry media coverage• Designed, prepared, shipped and tracked product samples for media and influencers• Participated in weekly staff meetings and the planning of agency events

• Took phone calls and answered questions regarding parking and transportation on campus• Managed the input of citations and payment information to computer system • Sold parking permits to students, faculty, staff and long-term guests• Assisted with various department tasks as needed