Gabriella Vozza-Angerbrandt Email & Phone Number

Toledo, Oh, Us

Coraopolis, Pa, Us

Miami, Fl, Us

- Employ rapid prototyping techniques to test and iterate on design concepts identified during usability testing to enhance the overall usability of a children’s VR SaaS platform.- Conduct unmoderated usability testing sessions using Lookback.io, analyze results, and implement valuable insights to solve user pain points in the redesign leveraging best practices.- Employ a meticulous and iterative design methodology encompassing medium- and high-fidelity wireframes to align with client and project needs and evolving expectations of users.- Craft comprehensive developer handoff files with detailed annotations of screen flow, components, spacing, and layout to ensure smooth collaboration and execution between design and development teams.

Miami, Fl, Us

- Collaborate effectively with a team of five, communicating design rationale and insights to ensure a cohesive and user-centered B2B/B2C mobile app redesign and business admin desktop screens.- Produce detailed wireframes using Figma to align with project and customer needs, emphasizing user needs.- Apply a keen eye for visual design principles to create visually appealing and on-brand interfaces, incorporating a strong focus on typography, color theory, and aesthetics, increasing overall user engagement.- Contribute to developing and maintaining design systems to ensure consistency across digital products.- Integrate accessibility considerations into the design process, such as keyboard navigation, text size, and color, ensuring inclusivity and compliance with accessibility standards.- Define and refine information architecture, user flows, and sitemaps to optimize the overall navigation and structure of digital interfaces based on evolving client needs, fostering intuitive pathways and efficient access to content.- Establish a style guide, promoting consistency and scalability across the product, unifying the user experience, and reducing design and development time for future features and updates.

Grand Rapids, Michigan, Us

- Apply design thinking methodologies to marketing projects, fostering innovation and prioritizing user needs.- Demonstrate a track record of collaborating and communicating with diverse teams, including designers, developers, and marketing professionals, leading to the successful execution of projects.- Leverage platforms such as WordPress to consistently update text, images, and multimedia elements, ensuring accuracy and relevance to uphold an optimal user experience.- Conduct extensive user research to uncover target audience preferences and behaviors, resulting in insightful data that shapes marketing decisions and enhances overall audience engagement.- Apply marketing insights to create user interfaces that align with brand messaging and customer expectations.- Utilize analytics tools to evaluate campaign performance, interpret market trends, and make informed decisions for optimizing marketing strategies.

Grand Rapids, Michigan, Us

- Collaborate with customer support teams to gather user feedback and address pain points, fostering acustomer-centric approach in marketing efforts.- Design and implement a customer-centric FAQ webpage, reducing the number of calls to customer service by 30%.- Maintain a consistent brand experience across various digital platforms, marketing collateral, and communication channels, reinforcing brand identity and increasing user trust.- Establish and nurture online communities, fostering positive interactions and building brand loyalty through active engagement with followers, leading to a 500% increase in following.- Craft customer surveys to gain qualitative insights and a nuanced understanding of customer needs and preferences to improve the overall product design direction and customer satisfaction.- Author user-focused content, including blog posts, and multimedia, aligning with brand messaging.

Sylvania, Oh, Us

- Create visually appealing and intuitive email campaigns, employing visual hierarchy, visual design, and CTA best practices to enhance user engagement and increase open rates.- Leads the development of user-centric experiences by seamlessly orchestrating successful corporate events, overseeing the entire process from conceptualization to implementation, resulting in positive user experience.-Partner with 5 stakeholders to align field marketing initiatives with sales objectives, driving lead generation and conversion within designated territories exceeding over 2 million dollars in yearly sales.

Grand Rapids, Michigan, Us

- Analyzed and reported monthly mileage and gas expenditures for company’s trucks.- Utilized Excel spreadsheets and pivot tables to convey relevant information to CFO.

Bachelor Of Business Administration - Bba, International Business, Marketing, Spanish

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