Gabriella Aredes Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Leadership of 15 employees (3 direct reports) | Project Management, Standardization, Process Improvement Led Critical Operational Process Standardization Projects, managing a budget of approximately R$ 3M, aiming for efficiency and organizational standardization, with notable involvement in the M&A of Starbucks and Subway; Designed and Implemented the National Continuous Improvement Program, monitoring and rewarding approximately 1,000 restaurants throughout Brazil for best practices and operational process standardization; Developed and Maintained Systems related to Human Resources, ensuring accessibility, security, and integrity of corporate documentation.

São Paulo, Brasil

Data Analysis and Strategic Decisions in training that resulted in: 50% growth in Training Man-Hours (HHT) between 2022 and 2023; National Level Training Logistics (Average of 1,400 Employees/Year); Management of the E-learning Platform | LXP (reaching 1 million accesses in 2 years of the platform).

Delivery: Online Sales, White Label Projects, and Marketplace Operation Strategist of Own Delivery, achieving in just one year: - 383% increase in sales; - 29% reduction in Cost of Goods Sold (COGS); - 30% reduction in Take Rate; Managed Pricing and Offer Bundles in the Menu for Own Delivery; Led Integration of WhatsApp, Logistics Hub, Enhancement of White Label, and Marketplace Logistics;

São Paulo E Região, Brasil

Operational Control Center, Digital, and Recruitment Managed the Covid-19 Crisis for the closure and reopening of over 400 stores; Created Operational Intelligence for the Use of 1,000 Restaurants (PowerBI: goals, sales, etc.);Ideation and Ramp-up of WhatsApp for Sales; Hired and Included 427 People with Disabilities in Just 3 Months, restructuring the hiring process for people with disabilities, increasing from 1% to 5% of the total workforce.

Volta Redonda Area, Brazil

Management of the creative department.Activities:  Structuring the creation process of the company;  Research and product development.

Florianópolis Area, Brazil

As a researcher, I have conducted studies in fashion incubators to understand the development of fashion startups and their biggest challenges. The study focused on the retail industry.Activities: Research and commercial analysis in fashion incubators; 5 qualitative interviews with the fashion manager; Analysis of 2 fashion companies; Generation of commercial actions related to a global perspective for micro and small companies. Article about innovation in fashion advertising published at the 13th Fashion Colloquium and 7th ENPModa.

Florianópolis Area, Brazil

structured international partnerships for AIESEC Florianópolis:Activities:  Raise international partners (Egito, Grécia, Marrocos, Israel); Prospecting and selection of jobs opportunities abroad for Brazilian exchange students.

Florianópolis Area, Brazil

Inova Lab is a Santa Catarina contest sponsored by SCMC. The challenge is developed, in teams, solutions for recurring services of companies of Santa Catarina.Activities: Resolution of obstacles of companies from Santa Catarina in the areas of marketing and product research and development.Achievements: The solutions were applied by the companies; Winner of Inova Lab 2017.

Florianópolis Area, Brazil

Participation of SEBRAE's Marathon and Social Business Program, in partnership with Semente Negócios, with a startup in the private security area, Golden Burgh.Accomplishment:  Contact with more than 200 target consumers;  Analysis of the company and competitors.