Host 3 training workshops on script writing, audio editing, and storytelling in preparation to create the HOPE podcast. A podcast dedicated to amplifying youth voices on the positive and negative aspects of social media.Facilitate 10 production meetings and co-facilitate 20 production meetings.Act as an editor and main resource during scriptwriting, recording, and audio production.Applied and received a youth innovator grant for our group through LookUp Live. This grant is a 5-month program which provides a network of media professionals, a mentor, and financial funding to further amplify our podcast.

Collaborate with marketing, web, and design teams to develop and align social content with SMS and eCommerce initiatives.Manage and schedule content across multiple social platforms (Threads, TikTok, Facebook, Instagram, X) to enhance brand visibility and engagement.Analyze key trends to conceptualize short-form videos, user-generated content (UGC), and graphic design tailored for various social channels.Execute targeted social advertising campaigns on Instagram, TikTok, and Facebook, amplifying pre-order initiatives and boosting audience engagement.Produce comprehensive weekly, monthly, and quarterly analytics reports detailing KPIs across Chronicle Kids’ social platforms, achieving a 33.2% increase in Instagram followers and a 17.5% increase in TikTok followers.Developed a database of over 150 influencers within lifestyle, food, wellness, and children’s literature sectors, enhancing our outreach and engagement strategies.Oversee the influencer gifting program, collaborating with design on branding, aligning shipment timelines with product releases, and identifying high-impact partnership opportunities.Achieved an average posting rate of 70% from brand ambassadors each season.Served as Vice Chair of the McEvoy Company's BIPOC employee resource group, Turning the Page, promoting inclusivity and community engagement.

Managed and scheduled content for the Pat Burgess Real Estate Team's Instagram, Facebook, and LinkedIn. Crafted a minimum of 3 graphics a week for local spotlights, events, and reel cards on Canva.Launched various content series, such as "Meet the Team," luxury home spotlights, Bay Area neighborhood guides, and community event spotlights. Produced and edited at least one reel a week highlighting a luxury listing or a local business in the Bay Area.

Pitched story ideas for KQED's radio show The California Report and the general Newscast Researched and recorded interviews for daily news assignments and composed scriptsManaged long-form and short-form features and projects for the California ReportMaintained relationships with sourcesDeveloped a writing style that matches KQED's voice as a news organizationTransitioned radio scripts to digital articles and live blog posts for the KQED websiteCollaborated with KQED en Español social media team on a community spotlight Instagram post

Pitched & received assignments on local, Bay Area news stories for a variety of topics (i.e. government, transportation, social justice)Reached out to relevant sources, conducted interviews, and turned over scripts the day of assignmentsCollaborated with the digital news team to transition some radio pieces for written articles on KQED's website

Collaborated with the internal chair on the editing process of the publicationCoordinated with the marketing team of LLS to consolidate specific social media postings of each publication release and the launch of our websiteDesigned and updated our website on Wix gaining over 200 visitors within two months Gained over 100 new subscribers from our fundraising, website, and social media

Transitioned our club newsletter into a magazine Developed the brand of the magazine from the design layout to the social & digital presence Covered over 5 stories related to culture, identity, and politicsCollaborated with our design team to brainstorm the layout of each of my articlesProduced and released a video and audio story

Efficiently and successfully planned a music networking event where students can meet and network with professionals in the music industry. Collaborated with fellow committee members to organize our marketing plans, create marketing designs, and contact a variety of professionals within the music industry.Successfully hosted eight different music professionals and connected them with over 60 UC Berkeley students at our event.

Researched local, national and international news stories for the Wednesday evening news segment every weekComposed radio scripts to read out for each Wednesday news segmentReported on a variety of different topics for our 15-minute time slotProduced and later broadcasted two of my own news stories about UC Berkeley's Ethnic Studies department.

Facilitated research topics, interview questions, and social media accounts in order to grow the readership of Tokyo Journal.Collaborated with fellow interns to brainstorm article and project topics.Shadowed editors as they went to events to photograph and interview for storiesCreated online polls and compiled their results on an Excel sheet