Gabriella Fryer Email and Phone Number

I am an independant product tester providing companies with honest in depth analysis of their product, it's pro's and con's, and an insight into the consumer buying journey. I have product tested for Mothercare, John Lewis, GTech, Bright Starts and many more.

Reporting directly to the CEO and in charge of a team of four direct reports, responsible for creating and executing the 3-year marketing plan for the business to reach its strategic goals. Creating multi-channel campaigns to generate leads and meet Membership targets. Devising and developing a corporate communications strategy targeted around buyer persona, sector, geography and service uptake to ensure retention targets are met and to generate upsell and cross-sell.

- Created a marketing channel strategy in line the commercial budget for each sector - Created a brand style and tone of voice for all communications across all platforms - Content creation and copy for external and internal communications - Video and animation creation and direction - In charge of all social media platforms and individual campaigns running across all mediums - Graphic design for all adverts, digital and print. Creation of campaign landing pages via web and supporting mailchimp emails - Regular editorial and PR written for press and media. Writer of interviews and industry insights for influential publications - Writer of submissions for industry awards, many of which have become finalists and winners - Design and planning of industry tradeshows, food & drink festivals, events, marketing initiatives and collateral to support - Creation of POS and collateral to support B2C sales within our trade accounts - Organiser of corporate sponsorships, product/celebrity endorsements and collaborations - Build of an e-commerce platform within the company website - Logo design and trademarking creating a ‘family’ of sub-brands - Planned and targeted comms strategies for all channels adhering to budgets - Management of a Marketing team, external agencies and third parties

To build market awareness and drive market share growth for the Company's products through the implementation of marketing and communications programmes that are consistent with the regional strategies, goals and revenue targets.

Remit of Role: To provide Marketing and communications support to the Marketing department. Grow traffic to their new website and boost their social network presence. Develop their branding and social image.Responsibilities:•In charge of the SureSetUk Twitter account.Research, development and implementation of a 12-month advertising strategy with a range of publications. Included market analysis, negotiation, budget forecasting and design and implementation of relevant adverts.•Submitting weekly Blogs to a vast audience. Researching relevant topics and promoting through social networks.•Development and management of Social networking sites such as: LinkedIn / Facebook / Twitter / Pinterest / YouTube / Referral Key / Flickr.•Video design and production for YouTube. Videos created and imbedded into website and HTML email campaigns.•Design and development of email campaigns. HTML Design, copywriting and email segmentation. •SEO experience•Strong PR relations and experience•Invoice and Purchase Order processing through Sage•Planning and implementation of Trade Shows including Grand Designs Live, Surface Design Show etc.Management of the CRM System and relevant reports.•Website management and updates daily.•Copywriting for submissions to prestigious awards, company literature and advertising.•Graphic Design and creation of all leaflets, brochures, web images and email campaigns.•Skilled in the use of Serif / Publisher / Adobe Photoshop and other similar designprogrammes.•Skilled in the use of SuperOffice / Sage / Lead Forensics and all Microsoft packages

Remit of Role: To facilitate the smooth operation of a large office, to give full support and coaching to the field staff, to manage a team of Administrators and ensure that they meet their targets, and to manage the claims and audit contractual requirements.Responsibilities:•Line Manager for a team of 6 staff.•Responsible for holding monthly one-to-ones, quarterly reviews, delivering coaching & mentoring. I’ve also undertaken investigatory hearings, disciplinaries and employment terminations. Highly experienced in Human Resources management. Performance feedback, development monitoring.•Responsible for my team’s individual targets, departmental KPI’s and Management KPI’s. •I have planned and implemented a restructure of my team to improve performance and morale and have planned development activities and career progression opportunities for all in my time with the company. Compiled departmental reports, succession plans and departmental budget forecasts.•A member of the Standardisation Panel, I review our processes, systems and resources in preparation for Ofsted and Estyn audits. •I manage and compile statistical data and reports for both the organisation and external agencies, and have a vast amount of knowledge of WAG & LSC data and auditing requirements.•I am heavily involved in reviewing the company’s visions and values in line with the Investors in People standard and have facilitated a Development Centre to enhance succession planning.•I have just facilitated and planned an office move, which has involved choosing building designs, budget management, project management, incredible organisational skills, working with contractors and planning agencies. I have also been heavily involved in our re-branding process using my previous skills as a Marketing Manager & Graphic designer.

•Responsible for the day-to-day marketing of the company•Design, coordination and execution of brochure productions•Organisation, planning and evaluation of Marketing events•Brand Development & Management•Market Research / Financial Forecasts / Product Resourcing / Procurement•Head of all advertising campaigns and materials•Management, development and implementation of the Marketing Strategy•Editor & Designer of monthly online Newsletter•Design & Copywriting of all company literature•Design and maintenance of company website•Extensive knowledge of working with Government Funding•Design and coordination of Tender documents•Extensive involvement in accreditations with IIP, ILM, ANLP, ISO, Green Dragon Award