Orchestrates large-scale eCommerce and marketing initiatives as a fractional eCommerce leader to support the navigation of scaling growth through in-depth business forecasting, brand roadmaps, manage vendors, and build top-performing teams. Generates in-house profitability by curating new business partnerships, providing tailored marketing services, integrating digital marketing expertise and launching eCommerce fundamentals for stakeholders, C-level, and client partners. Provides projections consisting of market-data related to channel sales on Amazon and Spotify streaming systems in efforts to gage client demand, business line sales, performance data and the overall customer understanding of the organization's mission.• Secured a deal with 4 new partners consisting of MATE the Label, Simone LeBlanc, Melinda Maria, Mayfair group and Unique Vintage generating a total of $55 million within less than 2 years. • Achieved partnership with JOYN Bags and headed as a eCommerce and Digital Marketing Consultant for traveling to India to train international teams, managing website builds and project lifecycle developments to migrate Magento to Shopify. • Successfully idealized, built, and launched various websites for business partners including ZeusBeards.com, FootFitter.com, and womaness.com.

Directs eCommerce sales and corporate operations for a scaling organization focused on Bali partnership with heritage artisans for producing handmade and artistic jewelry products that generate millions annually. Leads a team of 3 direct reports consisting of 1 operations manager, 1 brand director, 1 production manager and 9 staff by road-mapping long-term and short-term marketing plans, scaling developments, financial models and brand awareness. Oversees both human resource (HR) and financial contractors in efforts to maintain P&L objectives, mitigate cost, and build top-performance teams across all departments. Analyzes competitive data to increase overall client base to aggressively outsource business partnerships, lead generations, and form relationships with future prospects. Collects data on market and consumer trends, covering cost per acquisition (CPA), cost per lead (CPL), cost per click (CPC), and cost per thousand impressions (CPM) to analyze ROI, cost control, and efficiency opportunities.• Scaled eCommerce business 5x in less than 24 months in position after showcasing impactful online selling techniques, targeting new territories, and tailoring client research methodologies. • Acknowledged for redefining operational processes and procedures that cut operating expenses by 30% per month with an annual savings of more than $3m.• Promoted from the eCommerce Director role into the Sr. Director of eCommerce and Operations position within the 1st year of employment after showcasing next-level performances in marketing and project deliverables.

Oversaw the all of organizations’ eCommerce operations to enhancing digital channels, increase ROI outlets, outline marketing strategy, and growth opportunities including the development of 2 agencies BVAccel and 11x. Partnered with the Marketing Director to streamline content objectives, digital platform architectures, analyze testing results, drive online customer experience (CX) and properly coordinate site production calendars. Sourced and evaluated new technology, sales channels, and digital platforms that supported insights into new business opportunities, optimal revenue modeling, distribution, competitive pricing, product innovations and merchandising strategies.• Catapulted customer acquisition and topline growth by targeting additional outlets for user acquisition in efforts to drive revenue goals, brand expansion and the company’s mission. • Selected for the Director role after showcasing large-growth ROI and focusing on SEM, SEO, PPC, and display retargeting. • Increased The Giving Keys market share with the development of methodical operations for handling cross-functional teams, launch executions, KPI measuring and project deliveries.

Strategized sales plans with the marketing team to capitalize on market movement, behavioral trends, website content generation, story-lining concepts, and product assets. Utilized user interface (UI) and user experience (UX) data to improve customer satisfaction rates, sales capabilities, website functionalities, and define clear scopes for acquisition flow, landing pages, and SEO/SEM content. • Noted for growing The Giving Keys’ overall profitability and book of business (BoB) through targeted demand-generation tactics and emerging trends that transformed underperformance and exceeded previously forecasted sales targets.

Supported as a Marketing Coordinator through the maintenance of Magento and HubSpot technologies to design scalable, durable and beautifully-designed eCommerce experiences for clients such as HP, Disney, Toyota, Universal Audio, tokidoki, and Braven. Assisted with brand strategy concepts including implementation of marketing collateral, web build, material edit, ab testing and email marketing campaigns on platforms to capitalize on engagement and community. • Authored content for EYEMAGINES’ company website, blogs, and press releases while working with clients to develop individualized case studies, references, and testimonials.

Formulated strategies to support TECs initiative to rebrand its organization across North America through the creation of creative content materials, and image restructuring in efforts to generate new leads, increase market value, and enhance regional position. Partnered with dealership management to facilitate marketing for events covering e-blast generation, marketing timelines, Ad-copy reporting, and ROI analysis.• 1st employee ever to oversee in-house marketing for Southern California TEC dealerships and manage the overall online presence of TEC Equipment through Facebook ads, Twitter, and Google AdWords with a 1% click through rate (CTR). • Sourced, interviewed, hired and contracted graphic designers and videographers for special corporate projects. • Designed and launched group training on upcoming sales promotions, new product education, and best sales techniques.