• Led a team of 4 to add new sales channels in onboarding to e-commerce marketplaces, resulting in an estimated 85% increase in overall revenue in 1 year for 2 brands.• Led a keywords optimization strategy in paid and organic search in an e-commerce platform, leading to an average of 30% increase in revenue quarter on quarter in the brand's 1st year.• Collaborated with the marketing team to develop a social media launch campaign with 7+ influencers, contributing to a 205% revenue increase in 2021 from 2020.

•Crafted content strategy, researched, wrote, and uploaded posts for an Instagram account that resulted in a monthly average of 12.7% increase of accounts reached to non-followers and an increase of a monthly average of 14.4% more profile visits organically in 3 months.•Designed and implemented processes for a team to efficiently work together within and cross functionally to develop monthly marketing assets that is broadcasted to 200+ people and Instagram content to increase traffic to company website.•Collaborated with external stakeholders and with the marketing and operation teams to coordinate 2 – 3 offline small workshops to medium scale monthly events that brought in 5 - 30+ people to raise brand awareness and engagement.•Utilized Meta Business Suite to organize and link together 7+ Facebook pages along with their Instagram accounts, resulting in improved workflow and cross-team collaboration across the e-commerce and social media teams.• Drafted legal contracts for brand and business partnerships.• Communicated with brand principals to strategize marketing initiatives and drive brand growth.• Coordinated content creation for email newsletters, enhancing brand visibility and engagement.

• Coached individuals to develop a positive relationship with food and body, providing support and guidance.

• Created and designed weekly newsletters using Mailchimp.• Wrote educational health articles for the company’s e-commerce website, linking with relevant products on a weekly basis selecting from from the website's 100+ product listings.• Managed content and design for social media account.

• Organized Cassandra's blog posts using an editorial calendar to streamline content creation process.• Researched and managed a growing database of speaking opportunities and bloggers for Cassandra to further her outreach as a speaker and coach. • Maintained and scheduled social media posts using Hootsuite that reached an audience of around 28,000 people.

• Developed lesson materials to teach first-year business students research skills, academic writing, and exam preparation.• Collaborated with 2 other people to mentor a class of 10-15 students at the University of Edinburgh Business School.

B Clinic is a health clinic specializing in treating clients with naturopathic medicine. It has an in-house educational department where it holds health seminars and contributes to local health publications. • Translated and proofread documents for B Clinic's educational department.• Researched and edited for 'Ask Doctor' column in Prevention Magazine Indonesia.• Collaborated with team to create well-being seminar presentations for corporate clients.

Voice is a news publication for Sekolah Pelita Harapan (SPH) High School• Wrote front-page articles covering current events at Sekolah Pelita Harapan High School.• Edited and proofread article submissions for Voice publication.• Collaborated with the editorial team to decide on story coverage and editing.