Gabrielle Blok Email & Phone Number

Barcelona, Ct, Es

Barcelona

↳ Identify market trends, consumer mindset, and cultural behaviour to plan campaigns aligned with the target audience.↳ Plan and execute multi-channel marketing campaigns (B2B, B2C), including paid and organic social media.↳ Achieve a 37% increase in new customers within the first trimester with the Retention & Loyalty Program.↳ Scale up franchises in Berlin and Dubai, resulting in a 20% increase in monthly customer base to over 5.000 customers.

Berlin, Germany

Caissa Recruitment is a talent acquisition, staffing, and executive search organization with a focus on the technology and digital economy. We provide superior recruitment services to start-ups and scaleups across Europe and beyond.↳ Managed daily communications with clients, including C-level, providing ongoing support.↳ Coordinated briefings, monitored projects from initiation to completion, and addressed potential roadblocks.↳ Recommended improvements in clients' recruitment, increasing attractiveness by 42%.↳ Organised talks, panel discussions, networking events, and workshops in remote and on-site settings.↳ Automated lead generation and campaign management processes using HubSpot, improving efficiency by 26%.

Barcelona Area, Spain

GfK is the largest German market research company, providing data and intelligence to the Consumer Goods, Retail, Tech, Automotive, Media and Entertainment industries. ↳ Performed comprehensive strategy audit, analysing quantitative and qualitative research methodologies - brand's status quo, competitors, market trends, consumer behaviour, shopper experience.↳ Identified upselling and cross-selling opportunities, leading to a 48% rise in sales.↳ Partnered with cross-functional teams for pre-campaign alignment (key messages, requirements, deliverables).↳ Coordinated email campaigns, content, microsites, and landing pages.↳ Created detailed reports and post-campaign evaluation presentations for internal and external stakeholders.

Barcelona, Catalonia, Spain

Schneider Electric's purpose is to empower all to make the most of our energy and resources, bridging progress and sustainability for all. ↳ Led the strategy, growth, and communications of the Federated Search tool across 50+ countries.↳ Managed project scopes, KPIs, timelines, and budgets, ensuring successful completion.↳ Developed guidelines, training materials, and virtual communities, boosting user engagement by 86%.↳ Delivered regular status reports on project deliverables, summarising data and sharing best practices - resulting in an increase of 82% in user adoption.↳ Presented Federated Search solutions at national and international conferences ((up to 10 annually).Besides Federated Search, I handled different projects, to name a few: How to Video and Team Guru. Main responsibilities: preparing presentations and training materials (including e-learning courses, webinars, and games) - providing analytical support, and ensuring all knowledge was transferred.

Barcelona, Catalonia, Spain

Kigo is a web-based, scalable solution that provides vacation rental managers all the critical features they need in one, easy-to-use solution, including reservation management, distribution, marketing, revenue management, eSignature and websites.↳ Managed a portfolio of key accounts in the travel industry, building long-term client relationships.↳ Generated outbound activities through phone calls, emails, and social media interactions to identify, engage, and qualify potential customers.↳ Improved customer acquisition and retention in close alignment with the sales management team.↳ Worked with the Salesforce platform for user segmentation and Marketo tool for marketing campaigns.↳ Engaged in high-level discussions with various stakeholders, from Office Managers to CFOs, explaining the Kigo value proposition.

Barcelona Area, Spain

Zoomin is a digital media company collaborating with content creators worldwide. ↳ Translated videos from English to Portuguese, defining the tone of the voice, and adapting the linguistic style to meet different audiences. ↳ Developed short video voice-overs on event reports, sports, news, and entertainment. ↳ Monitored market trends on YouTube.

Rio De Janeiro, Brazil

Sugarloaf Cable Car is the second most visited tourist attraction in Brazil.↳ Branding rollouts, guidelines, and promoting branding best practices across internal and external stakeholders. ↳ Developed the new brand identity, message, logo, taglines, marketing, and advertising campaigns. ↳ Executed B2B and B2C marketing campaigns.↳ Coordinated PR execution.↳ Coordinated influencer marketing relationships.↳ Event management: implementing multi-touch promotion strategies across different channels.

↳ Branding & Communications strategies for Sugarloaf Cable Car's 100th Anniversary. ↳ Planned the new brand identity, message, logo, taglines, marketing, and advertising campaigns. ↳ Planned and implemented paid social media campaigns.