↳ Identify market trends, consumer mindset, and cultural behaviour to plan campaigns aligned with the target audience.↳ Plan and execute multi-channel marketing campaigns (B2B, B2C), including paid and organic social media.↳ Achieve a 37% increase in new customers within the first trimester with the Retention & Loyalty Program.↳ Scale up franchises in Berlin and Dubai, resulting in a 20% increase in monthly customer base to over 5.000 customers.

Caissa Recruitment is a talent acquisition, staffing, and executive search organization with a focus on the technology and digital economy. We provide superior recruitment services to start-ups and scaleups across Europe and beyond.↳ Managed daily communications with clients, including C-level, providing ongoing support.↳ Coordinated briefings, monitored projects from initiation to completion, and addressed potential roadblocks.↳ Recommended improvements in clients' recruitment, increasing attractiveness by 42%.↳ Organised talks, panel discussions, networking events, and workshops in remote and on-site settings.↳ Automated lead generation and campaign management processes using HubSpot, improving efficiency by 26%.

GfK is the largest German market research company, providing data and intelligence to the Consumer Goods, Retail, Tech, Automotive, Media and Entertainment industries. ↳ Performed comprehensive strategy audit, analysing quantitative and qualitative research methodologies - brand's status quo, competitors, market trends, consumer behaviour, shopper experience.↳ Identified upselling and cross-selling opportunities, leading to a 48% rise in sales.↳ Partnered with cross-functional teams for pre-campaign alignment (key messages, requirements, deliverables).↳ Coordinated email campaigns, content, microsites, and landing pages.↳ Created detailed reports and post-campaign evaluation presentations for internal and external stakeholders.

Schneider Electric's purpose is to empower all to make the most of our energy and resources, bridging progress and sustainability for all. ↳ Led the strategy, growth, and communications of the Federated Search tool across 50+ countries.↳ Managed project scopes, KPIs, timelines, and budgets, ensuring successful completion.↳ Developed guidelines, training materials, and virtual communities, boosting user engagement by 86%.↳ Delivered regular status reports on project deliverables, summarising data and sharing best practices - resulting in an increase of 82% in user adoption.↳ Presented Federated Search solutions at national and international conferences ((up to 10 annually).Besides Federated Search, I handled different projects, to name a few: How to Video and Team Guru. Main responsibilities: preparing presentations and training materials (including e-learning courses, webinars, and games) - providing analytical support, and ensuring all knowledge was transferred.

Kigo is a web-based, scalable solution that provides vacation rental managers all the critical features they need in one, easy-to-use solution, including reservation management, distribution, marketing, revenue management, eSignature and websites.↳ Managed a portfolio of key accounts in the travel industry, building long-term client relationships.↳ Generated outbound activities through phone calls, emails, and social media interactions to identify, engage, and qualify potential customers.↳ Improved customer acquisition and retention in close alignment with the sales management team.↳ Worked with the Salesforce platform for user segmentation and Marketo tool for marketing campaigns.↳ Engaged in high-level discussions with various stakeholders, from Office Managers to CFOs, explaining the Kigo value proposition.

Zoomin is a digital media company collaborating with content creators worldwide. ↳ Translated videos from English to Portuguese, defining the tone of the voice, and adapting the linguistic style to meet different audiences. ↳ Developed short video voice-overs on event reports, sports, news, and entertainment. ↳ Monitored market trends on YouTube.

Sugarloaf Cable Car is the second most visited tourist attraction in Brazil.↳ Branding rollouts, guidelines, and promoting branding best practices across internal and external stakeholders. ↳ Developed the new brand identity, message, logo, taglines, marketing, and advertising campaigns. ↳ Executed B2B and B2C marketing campaigns.↳ Coordinated PR execution.↳ Coordinated influencer marketing relationships.↳ Event management: implementing multi-touch promotion strategies across different channels.

↳ Branding & Communications strategies for Sugarloaf Cable Car's 100th Anniversary. ↳ Planned the new brand identity, message, logo, taglines, marketing, and advertising campaigns. ↳ Planned and implemented paid social media campaigns.