- Achieving over 1000% ROI for Lumenis in our event series, EPIC in 2024- Host webinars, local dinner events, Instagram Lives, and national events for Lumenis- Lead a team of talented content, automation, and event marketers to achieve regional marketing and sales goals- Work closely on product strategy with our global business unit to execute in the region- Manage our social strategy and grew our social brand with our business unit - the largest social presence in the aesthetics industry at 170K+ followers on Instagram- Manage vendor relationships and projects for celebrity film shoots, video editing, design, and social media- Report directly to the VP of Marketing- Work with marketing leadership to align regional and corporate goals and execute strategic initiatives such as: national and local events, webinars, social media trends, KOL related initiatives and more- Work closely with the VP of US Sales on internal communication to the sales team and all sales related event initiatives

- Lead a team of marketers to create and execute a B2B2C marketing funnel strategy to achieve multi-million dollar results in 2022-23- Led the team in 2023 to marketing contributing directly to 46% of sales’ total number- Co-host and moderator of all in person and virtual events- Work closely with corporate leadership to execute an effective brand strategy in North America- Collaborate with product managers to ensure brand messaging is cohesive across all platforms- Develop relationships and brand loyalty with relevant key opinion leaders in the field-Establish both direct to consumer and business to business marketing strategies with the team for a full funneled approach - Nurture celebrity partnerships for brand recognition and relatability - Manage agency partnerships for design, digital, and content consistency and acceleration

- Creator, strategist, and executor of marketing content for various aesthetic campaigns across digital, email, and paid media platforms for lead generation with content team - B2B and B2C- Leader and participant in content strategy conversations for new product launches, celebrity driven campaigns, holiday campaigns, social strategy and event promotion- Speaker and moderator on event panels highlighting Lumenis product and valuable KOLs in front of an audience of physicians- Consultant for aesthetic practices on their B2C marketing strategies for success- Often a point of contact for design team, agency partners, and video and production crews for creative content initiatives- Celebrity campaign strategist with fellow content creators and VP of Marketing - producing scripts, video, photo, and written content for social, digital and email lead generation initiatives- Nationwide traveler for KOL visits, film shoots, company events, and other various content initiatives- Weekly host of Instagram Live events to promote partnership between Lumenis and our providers and to bring awareness to our technology to our substantial Instagram following- Marketing account manager for onboarding new triLift accounts to their marketing package and point of contact for ongoing marketing support throughout launch

- Wrote email, blog, editorial calendar, social media, and guide content for multiple clients- Strategized inbound marketing initiatives for all content for technology and B2B SAAS clients- Led, wrote, and managed client content projects for B2B SAAS companies

- Responsible for content creation for internal and external audiences- Editor of Beyond Your Bones, OrthoIndy's semi-annual publication- Coordinated weekly email communication and sent it to the entire company- Strategized and executed inbound marketing initiatives- Copy edited all internal and external material for social media, various campaigns, blog posts, physician forms and more. - Wrote content for blog, website and physician microsites - Created and edited written content for digital media, social media and advertising copy. - Optimized writing for targeted personas and search engine optimization for inbound guides, the OrthoIndy blog and the OrthoIndy YouTube channel- Provided videography and photography for internal projects. - Trained in Adobe Photoshop and Premiere Pro to edit internal content

Communicated with customers through taking orders, payment and answering questions. Interacted with co-workers for as many as 14 hours a day, building friendships and connections.

Along with my co-editor, I managed an 8 page paper each week. This included running a weekly meeting, delegating stories to writers, conducting interviews for my own stories, transcribing interviews and content editing, copy editing and proofreading through each article. My co-editor and I approved the design of the paper and sent it to the printer for publication.

Along with my co-editor, I managed 4-5 news stories a week. This included delegating them to writers, conducting interviews for my own stories, transcribing interviews and content editing, copy editing and proofreading through the articles. My co-editor and I approved the design and I used Wordpress to get our articles online.

Along with my co-editor, I managed 4-5 stories about life around Taylor every week for two semesters. This included delegating them to writers, conducting interviews for my own stories, transcribing interviews and content editing, copy editing and proofreading through the articles. My co-editor and I approved the design and I used Wordpress to get our articles online.

Greeted and help patrons locate and check out books and equipment. Detail oriented through shelving books and placing them in order of the Dewey Decimal System.

In this role, I was responsible to the customers of Burgerhaus - Valparaiso, to greet them, take them to their seat and ensure a pleasant dining experience. I communicated with managers, servers and other hostesses on a daily basis and trained several hostesses. I was also responsible for answering phones, taking to-go orders and running payment for those orders.