Gabrielle Elster Email & Phone Number

London, Gb

London, Gb

- Designed and analysed surveys of quantitive and qualitative data to identify and deliver on design opportunities, that helped increase trial start rate during onboarding- Delivered visual mockups to optimise on user journey/expectations; working across content & dev teams to better surface app’s content and meet performance indicators- Supported strategy development through a user interview drive; conducting interviews and leading a collaborative analysis method to help define user groups/personas- Conducted heuristic reviews of Mind Ease & competitors to better understand market

Clients: Google, HSBC, Ricoh, AstraZeneca- Coordinated between in-house designers and third party suppliers to ensure the strategic development, design and delivery of physical environments to client expectation- Optimised budgets and project timelines, adjusting design elements and corresponding lead times to ensure stand delivery on time and to budget- Tracked multiple design iterations of stand content, communicating cross-functionally to ensure correct production workflows and brand consistency on all collateral

Clients: Asos, Reebok, UGG, M&Ms, John Frieda, Bare Minerals- Delivered on event designs, driving projects from brief to completion for events enabling brand promotion and increasing consumer engagement- Coordinated logistics, set building, prop sourcing and styling, inputting creative ideas to enhance brand projects- Rectified on-site installation issues, liaising with build teams to deliver event designs to client expectations

Berlin Area, Germany

- Delivered quality lifestyle imagery, iterating themes and products with buyers and styling teams, producing 100+ images/month via photo studio or 3D render workflows- Implemented focus groups to test imagery related initiatives for 30+ buyers and designers, ensuring better stakeholder alignment between teams- Conducted analysis on image performance, planning A/B testing and reporting on results, increasing email engagement by 60% across 3 months- Project managed the integration of a company-wide media asset tool (DAM), coordinating between US, UK, DE, enabling the EU team to easily access 2000+ relevant images

London, United Kingdom

- Conducted sale analysis to plan Wayfair EU’s promotions program and corresponding imagery calendar, consisting of ~80 sales/week- Researched latest trends and competitors to generate innovative campaign concepts, successfully optimising the Wayfair catalogue and promo sales- Recruited and managed supplier accounts, building relationships and leading negotiations to onboard 10+ key suppliers and ultimately increasing customer engagement

London, United Kingdom

- Curated and produced 12 campaigns/month, testing products and analysing results to improve sale performance

Paris Area, France

Paris Area, France

Ux Immersion, Ui For Ux Designers, Ux/Ui Design

During my studies at CareeryFoundry, I designed: - A medical and well-being app enabling users to organise and access their health.

Service Design: How To Design Integrated Service Experiences

Alongside UX, I'm also really intrigued my Service Design. During this course, I covered: - What service design is, why it makes good.

Bachelor Of Arts (B.A), English Literature And French, 2:1

A Levels : Art, English Literature And French