• Photo & Video shoot production: managing production for all Airelles’ shoots in Versailles, Saint-Tropez, Courchevel, Val d'Isère, Gordes and Aix-en-Provence (digital, print, magazine, book, e-shop, brand collab, special events) to support the needs of different departments.• Artistic Direction & Image strategy: defining brand image guidelines, artistic direction on the shoots, creative briefing, storyboarding for video.• Art buying & Talent sourcing: Booking creative/production teams for shoots, content-creators, photographers, film maker.• Post-production: managing postproduction & ensure adherence to deadlines (assets delivery)• Image & asset management: sharing new content to all the different department - from file management to archival (on bynder)• Budget + Administration: Budget management + billing + payment follow-up for Brand Content / Image Projects.

Clients: YSL Beauty, Maison Margiela Parfums, L’Oréal Luxe, Valentino Beauty, Chantelle, Clarins, Marshall, Frederic Malle, Garnier France, Nespresso- Production / Brand content- Image strategy- Influencer Marketing

• Social : To develop social media concepts and activations for launches and animations• Influence : Strategic recommendations including identification of talents, coordination, and events orchestration• Copywriting : To write captions (English & French) within Editorial Calendars to animate the social media platforms• International Coordination : To coordinate the markets in their local digital activations • Media : media recommendations (assets + wording suggestions) and coordination of local campaigns

• Deploying brands 360° action plans in agreement with the Fashion Houses• Brand content: Manage the production of digital content with the creative agencies• Follow-up projects and their implementation• Coordinate the markets in their local activations• Digital Trends / Brand listening