Gabrielle Forster Email and Phone Number

- Servicing GM clients throughout global asset package (GAP) development, managing project timelines and budgets, and promoting client excellence within a fast-paced environment- Representing agency on-site for GAP productions, facilitating communication between agency, external production team and client - Leading 2025 Equinox GAP to develop still and motion assets across 3 trim levels for 4 global market launches while delivering on new Chevrolet brand guidelines- Managing all review processes for Cadillac Owner Content from script development through video production, delivering 18 owner how-to videos that reached 100% U.S. asset adoption- Delivering project updates in weekly client status meetings, bi-weekly global market meetings and monthly global finance meetings- Communicating daily with internal creative and production teams, as well as external stakeholders, to ensure deadlines are met - Refining internal and external processes including stakeholder reviews and asset delivery to increase efficiency and speed-to-market- Distributes weekly client hot sheet to GM leadership, clients and key stakeholders- Led MY24 Trax GAP, successfully delivering 45 still assets and 7 motion assets across 2 trim levels with 90% asset adoption for 4 global market launches

- Assisted global account team throughout project lifespans, executing tasks including internal and external routing, playbook development, delivery processes, and asset tracking- Supported first-ever Chevrolet global augmented reality project, “Bolt EV Effect”, receiving 100% asset adoption by all 5 global markets- Headed U.S. pilot package, attending production and managing GM global client to successfully deliver 43 still assets that showcase 4 diverse audiences across 6 nameplates and trims- Delivered on client brief to create Corvette Clubs and Events logo template and how-to-guide to develop consistency in branding across local organizations- Developed and distributed call reports for weekly client status meetings

- Led monthly actualizing process managing all national and regional flowcharts- Certified Pre-Owned lead, created 2021 media recommendation including competitive landscape and industry insights, and a fresh approach to the strategies, tactics and audiences activated- Spearheaded digital media plans and presented to clients for Winter Retail initiative, Sedan Heavy Up, and Escalade Launch Sustainment plan

- Assisted team with in-market and lifestyle direct campaign activations including Prisma campaign builds, issuing IOs, facilitating kick-off-calls and managing conversations between partners and teams to ensure live dates were met - Led and successfully executed all activation portions of the Cadillac XT6 CNN HPTO campaign

As President I am responsible for the execution and organization of on-campus events at Michigan State Univeristy to promote student opportunities to engage with the arts at Wharton Center. This includes collaboration with community partners, student organizations, defining promotional tactics, and event planning. In this role I also hold meetings once a week for our 25-30 members and facilitate round-table discussion. Previously Vice President (2017-2018) and Social Media Assistant (2016-2017)

Marketing Intern for Tara Peplowski: Group Sales Manager at Wharton Center for Performing Arts, Michigan's largest performing arts venue. Job tasks include but are not limited to: Broadway settlements, social graphics, communication with media reps, coordinating group sales discount offers, and entering daily ticket wraps. Currently work 18 hours per week.2018 recipient of the Gadaleto Internship Endowment for outstanding intern.

GM Customer Care and After Sales Intern for Strategy Director, Jennifer Ristovki. Responsible for the completion of the 2018 GM CCA Competitive Assessment as the lead on this project. After completion of the assessment, I presented my findings to over 40 GM clients. The project consisted of a competitor overview, a look at repair app influencers, and finally with a wall-walk that took the clients through all relevant media channels and insights found in each. The competitive was also presented through an enterprise view to the Certified Service, ACDelco and Genuine GM Parts clients. In addition to the GM CCA Competitive Assessment, I was a helping hand in a consumer journey mapping project, and also the lead on a Luxury Competitive Assessment for our Cadillac client.

Studied Social Marketing in Buenos Aires, Argentina and Cordoba, Argentina for 2 weeks over Winter Break 2017. While there, I participated in cultural activities like a tango show and symphony, and also toured Argentina's largest network: Artear. As a part of the class, we worked with a non-profit, FUNDEPS, to create a campaign that's effort was to fight against the abuses senior citizens face in Argentina.

Assisted Professor Juan Mundel with his online course, ADV 436 Promotions & Sponsorships. During the course I helped grade assignments and provided a reliable source of communication for students to reach out with questions and concerns. In order to interact with the students I gave insightful comments and thought-provoking questions in response to their weekly discussion posts.

Over the summer of 2016 as a future sophomore at MSU I studied abroad for 5 weeks with two MSU study abroad groups. The first was Advertising and Society in Europe and we had the chance to travel to Barcelona, Spain; Cannes, France, where we attended the Cannes Lions Festival of Creativity, then we traveled to Berlin, Germany and finally ended the program in Amsterdam, Netherlands. The second program, International Advertising in Europe, began in Amsterdam, then to Paris, France and finally London, England. Through both of these programs I was able to receive 9 credit hours as well as engage in company visits where I was able to make connections with several advertising agencies.