Paid Media Analyst
- Ensure the optimization and performance analysis of campaigns according to the specifications of the media planner.- Develop tactical campaign plans aligned with the strategy prescribed by the media plan.- Support the media planner in developing strategic recommendations aimed at improving campaign results.- Launch campaigns on various channels and ensure necessary follow-ups.- Conduct recurring campaign analyses.- Lead client calls by delivering necessary performance reports.- Propose optimization recommendations and guide the client towards achieving the initially set business objectives.