Gabrielle Gauthier Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

• Responsibilities:Manage the retail business for Toys “R” Us Canada (priority account), as well as Costco, Canadian Tire and Sears in order to meet retail sales targets and build the Disney brand at each account..
• Exceeded sales target for TRU in FY11 at +18.5% (target of +15%) and in FY12 at +24% (target of +20%)
• Negotiated, secured and managed an additional $250K from licensees for FY11 and $340K for FY12 for retail marketing programs
• Lead Top to Top presentations/business reviews with TRU Canada’s President and VPs for both FY11 and FY12
• Lead integrated retail marketing initiatives (in-store signage, consumer offers, external media partners, social media, etc.) for Cars, Disney Princess, Disney Junior and Disney Baby at TRU, which drove incremental.
• Provided leadership, motivation and guidance to Graduate Intern (direct report)

Toronto, Canada Area

• Responsibilities:Lead the planning, development and execution of annual national promotional plans to build franchise awareness in Canada and bring exposure to consumer products, and ensure retailer promotional.
• Developed an annual promotional plan for FY2009 which focused on two key consumer segments - Infant and Preschool – for which brand building was most needed, as well as for FY2010 which included a shift in strategy for.
• Adapted the Playhouse Disney Channel strategy for Canada and developed successful programs with Astral Media and Today’s Parent to bring exposure to consumer products
• Lead the successful planning of the Canada Sales Meeting in February 09 where I presented key franchise strategies, content and marketing support to close to 300 licensees/attendees
• Successfully managed and coached 2 direct reports

Toronto, Canada Area

• Responsibilities:Lead the development of strategic brand plans for Compliments, Sobeys’ Private Label brand, and its sub-brands. Lead the planning, development and execution of consumer communications (mass media, POS.
• Developed a 3-year (F09-F11) strategic brand plan for Compliments that addressed key issues and leveraged key opportunities
• Successfully launched Compliments Junior Disney, a new line of Compliments products for kids co-branded with Disney in Sept. 07. Led the planning, development and execution of Compliments Junior Disney integrated.
• Developed brand foundations for Compliments (brand essence, personality, positioning, reasons to believe, etc.) and its sub-brands, as well as brand standards for regional initiatives

Toronto, Canada Area

• Responsibilities:Lead the planning, development and execution of national ownable, innovative and fully integrated consumer promotions (contests, in-store advertising, couponing, sampling, merchandising/POS and direct.
• Successfully adapted to Canada and flawlessly executed the fully integrated US Spruce Up your House with Maxwell House promotion
• Led the Integrated Marketing Communications 2007 planning sessions for Crystal Light, Kool-Aid Jammers, Del Monte and Nabob
• Ensured a successful Tassimo launch (2006 #1 product innovation for Kraft Canada) by supporting it with out-of-home event marketing and an in-store sampling and merchandising program.

Toronto, Canada Area

• Responsibilities:Lead the planning, development and execution of world-class multi-brand consumer promotions. Negotiate and manage our major Quebec sponsorships to promote brand awareness through on-site activities.
• Successfully managed a direct report
• Developed a strategic business plan for our corporate Diabetes program and led it to completion
• Presented a strategic recommendation to the ET to replace our Hot Air Balloon (HAB) Quebec Sponsorship with a Six Flags La Ronde sponsorship. Led and managed the exit plan for HAB and successfully negotiated and.

Montreal, Canada Area

• Responsibilities:Generate sales volume on assigned Kraft categories for the LCL Quebec account (Provigo, Maxi, Loblaws) through the identification of and the capitalization on account opportunities, while serving as a.
• Secured Kool-Aid Jammers exclusivity at MAXI
• Ensured BGIP (Business Growth Incentive Plan) was achieved for my brands
• Prepared account communication to the field to ensure business objectives were achieved
• Ensured PSD beverages objectives were achieved through increased merchandising summer rack program at all accounts

Montreal, Canada Area

• Responsibilities:Develop innovative customer-specific consumer programs to help drive incremental sales for Kraft and increase consumption of Kraft products at Loblaws Quebec banners and Sobeys Quebec.
• Secured contests at Provigo and Loblaws for the first time
• Developed full-year customer-specific promotional activity plans
• Sales team of the year with Sobeys Quebec for 2001

Mba, Marketing

Ma, European Studies

Bba, Finance