Responsibilities:Manage the retail business for Toys “R” Us Canada (priority account), as well as Costco, Canadian Tire and Sears in order to meet retail sales targets and build the Disney brand at each account. Develop and implement retail account strategies and marketing plans to ensure that sales are maximized and promotional objectives are achieved. Negotiate funding with licensees for retail programs. Conduct regular retail buyer/DMM/VP meetings, product/program pitches and ongoing business reviews to ensure that the Disney brand is top-of-mind with each retailer. Achievements:• Exceeded sales target for TRU in FY11 at +18.5% (target of +15%) and in FY12 at +24% (target of +20%)• Negotiated, secured and managed an additional $250K from licensees for FY11 and $340K for FY12 for retail marketing programs• Lead Top to Top presentations/business reviews with TRU Canada’s President and VPs for both FY11 and FY12 • Lead integrated retail marketing initiatives (in-store signage, consumer offers, external media partners, social media, etc.) for Cars, Disney Princess, Disney Junior and Disney Baby at TRU, which drove incremental sales and helped achieve FY11 and FY12 sales targets • Provided leadership, motivation and guidance to Graduate Intern (direct report)

Responsibilities:Lead the planning, development and execution of annual national promotional plans to build franchise awareness in Canada and bring exposure to consumer products, and ensure retailer promotional activity differentiation. Adapt key franchise strategies to the Canadian market. Work with lines of businesses/licensees, other Disney divisions and key Canadian Disney Partners (e.g. Family Channel) to leverage synergy promotional opportunities. Support internal team, licensees and retailers through on-going franchise communications (quarterly newsletters, fact sheets), sales meetings and road shows. Manage established marketing budget and timelines. Coach and manage Senior Creative Designer and National Marketing Coordinator. Achievements:• Developed an annual promotional plan for FY2009 which focused on two key consumer segments - Infant and Preschool – for which brand building was most needed, as well as for FY2010 which included a shift in strategy for the Preschool segment• Adapted the Playhouse Disney Channel strategy for Canada and developed successful programs with Astral Media and Today’s Parent to bring exposure to consumer products• Lead the successful planning of the Canada Sales Meeting in February 09 where I presented key franchise strategies, content and marketing support to close to 300 licensees/attendees• Successfully managed and coached 2 direct reports

Responsibilities:Lead the development of strategic brand plans for Compliments, Sobeys’ Private Label brand, and its sub-brands. Lead the planning, development and execution of consumer communications (mass media, POS, etc.) for Compliments. Develop brand foundations and brand standards and ensure communication to key internal players (regional marketing teams and procurement teams) and external third parties (agencies, etc.) for consistent use of branding. Prepare project briefs, brief advertising and media agency and manage creative development, art production, photography, print & distribution. Manage the relationship with the Compliments Culinary Centre, George Brown College. Manage established marketing budget and timelines. Manage Assistant Brand Manager. Achievements:• Developed a 3-year (F09-F11) strategic brand plan for Compliments that addressed key issues and leveraged key opportunities• Successfully launched Compliments Junior Disney, a new line of Compliments products for kids co-branded with Disney in Sept. 07. Led the planning, development and execution of Compliments Junior Disney integrated customer communication plan• Developed brand foundations for Compliments (brand essence, personality, positioning, reasons to believe, etc.) and its sub-brands, as well as brand standards for regional initiatives

Responsibilities:Lead the planning, development and execution of national ownable, innovative and fully integrated consumer promotions (contests, in-store advertising, couponing, sampling, merchandising/POS and direct mailing) for specific Kraft brands in the Snacks Sector (Cookies, Crackers and Salty Snacks) from Aug. – Dec. 05 and the Beverages Sector from Jan. – Dec. 06. Set a strategic context for all consumer activations and align them to the brand’s business and marketing objectives. Build fully integrated consumer promotions that encompass all consumer touch points i.e. packaging, in-store, TV, print, radio, web and CRM. Research and negotiate strong strategic partnerships for brands and create promotional campaigns for new product innovations. Achievements:• Successfully adapted to Canada and flawlessly executed the fully integrated US Spruce Up your House with Maxwell House promotion• Led the Integrated Marketing Communications 2007 planning sessions for Crystal Light, Kool-Aid Jammers, Del Monte and Nabob• Ensured a successful Tassimo launch (2006 #1 product innovation for Kraft Canada) by supporting it with out-of-home event marketing and an in-store sampling and merchandising program.

Responsibilities:Lead the planning, development and execution of world-class multi-brand consumer promotions. Negotiate and manage our major Quebec sponsorships to promote brand awareness through on-site activities, and increase sales/consumption through in-store activations. Lead national health and wellness promotions to support corporate strategy. Manage our corporate in-store merchandising displayers. Achievements:• Successfully managed a direct report• Developed a strategic business plan for our corporate Diabetes program and led it to completion• Presented a strategic recommendation to the ET to replace our Hot Air Balloon (HAB) Quebec Sponsorship with a Six Flags La Ronde sponsorship. Led and managed the exit plan for HAB and successfully negotiated and executed the La Ronde sponsorship

Responsibilities:Generate sales volume on assigned Kraft categories for the LCL Quebec account (Provigo, Maxi, Loblaws) through the identification of and the capitalization on account opportunities, while serving as a critical link between the customer and Kraft. Responsible for presentation and listing of new product innovations, developing and presenting category reviews to accounts, and managing pricing structure and in-store trade activities. Portfolio included Meals and RTD Beverages (Aug. 03-Aug. 04) and Desserts and Powdered Beverages (Feb. 03 – Aug. 03).Achievements:• Secured Kool-Aid Jammers exclusivity at MAXI• Ensured BGIP (Business Growth Incentive Plan) was achieved for my brands• Prepared account communication to the field to ensure business objectives were achieved• Ensured PSD beverages objectives were achieved through increased merchandising summer rack program at all accounts

Responsibilities:Develop innovative customer-specific consumer programs to help drive incremental sales for Kraft and increase consumption of Kraft products at Loblaws Quebec banners and Sobeys Quebec banners.Achievements:• Secured contests at Provigo and Loblaws for the first time• Developed full-year customer-specific promotional activity plans• Sales team of the year with Sobeys Quebec for 2001