Gabrielle Harman Email & Phone Number

Nashville, Tennessee, United States

Nashville, Tennessee, United States

- Led paid media strategy development and execution on a variety of digital and traditional platforms to create omni-channel annual plans focused on meeting client business objectives.- Managed, developed, and trained teams across multiple accounts with annual budgets exceeding $20M+ including lottery, QSR, retail, and CPG brands.- Collaborated with.

Nashville, Tennessee, United States

- Developed integrated media plans, lead campaign and measurement setup, optimization, and reporting on media campaigns across platforms for national and local clients.- Analyzed campaign performance to determine if objectives were met and identified any insights or optimizations for future campaigns.- Led strategy development and research process, vetted.

Nashville, Tennessee, United States

- Assisted in multi-channel campaign planning and activation, including digital, traditional and social. - Formatted and analyzed campaign data for weekly, monthly, and quarterly client reporting, recommending and activating real time campaign optimizations.- Consistently conducted industry research for new media and industry trends.- Collaborated daily.

Knoxville, Tennessee

• Collaborated with Integrated Media Supervisor to develop holistic digital media plans for three clients
• Pulled daily reporting, weekly insights and implemented optimizations on all digital media campaigns
• Implemented changes in media flowcharts to actualize mid and post campaigns
• Utilized operational systems, processes and methods for trafficking digital and offline campaigns
• Processed buys and executed media plans according to client-approved budget

Knoxville, Tennessee

• Assisted and oversaw the planning, launch and execution of cross-channel media campaigns including paid social, paid search, programmatic and traditional media across two fine dining accounts
• Led weekly status calls with client and maintained status document containing details on all paid media
• Handled all monthly client billing process and reviews across three accounts
• Communicated daily with client and cross-channel internal team via email and phone

Knoxville, Tennessee, United States

• Created and executed marketing plans for 14 events for the Arts and Culture Committee focused on digital marketing, social media, and content creation
• Grew event attendance by 150% YoY across a variety of genres including speakers, dance and more.
• Worked to create and implement graphics for advertising utilizing posters, fliers and social media
• Created, executed and applied results of event marketing surveys to better reach target markets
• Collaborated with students… Show more
• Collaborated with students, faculty, staff, and members of the Knoxville community to foster relationships and advance our committee events Show less

Nashville, Tennessee

• Researched, developed and presented a search engine optimization strategy for the Thomas Nelson Bibles blog focused on content creation, social media and audience engagement
• Attended weekly intern meetings to gain a comprehensive knowledge of the publishing industry
• Created weekly graphics for the Thomas Nelson Bibles social media channels
• Helped package and create PR mailings for influencers, retailers and sales team
• Attended daily team meetings involving strategic… Show more
• Attended daily team meetings involving strategic marketing, editorial decisions, video and audio content creation, new product launches and publication board presentations

Bachelor Of Science (B.S.), Marketing

Bachelor Of Science, Marketing