Gabrielle Harman Email & Phone Number

Nashville, Tennessee, United States

Nashville, Tennessee, United States

- Led paid media strategy development and execution on a variety of digital and traditional platforms to create omni-channel annual plans focused on meeting client business objectives.- Managed, developed, and trained teams across multiple accounts with annual budgets exceeding $20M+ including lottery, QSR, retail, and CPG brands.- Collaborated with internal teams on 7 new business pitches via media strategy development, cross department collaboration and agency presentations.-… Show more - Led paid media strategy development and execution on a variety of digital and traditional platforms to create omni-channel annual plans focused on meeting client business objectives.- Managed, developed, and trained teams across multiple accounts with annual budgets exceeding $20M+ including lottery, QSR, retail, and CPG brands.- Collaborated with internal teams on 7 new business pitches via media strategy development, cross department collaboration and agency presentations.- Mentored 6 Associate Channel Strategists and Channel Strategists to ensure their growth and development. Show less

Nashville, Tennessee, United States

- Developed integrated media plans, lead campaign and measurement setup, optimization, and reporting on media campaigns across platforms for national and local clients.- Analyzed campaign performance to determine if objectives were met and identified any insights or optimizations for future campaigns.- Led strategy development and research process, vetted new potential vendors, and communicated and negotiated with partners daily. - Fostered partnerships with national and local media… Show more - Developed integrated media plans, lead campaign and measurement setup, optimization, and reporting on media campaigns across platforms for national and local clients.- Analyzed campaign performance to determine if objectives were met and identified any insights or optimizations for future campaigns.- Led strategy development and research process, vetted new potential vendors, and communicated and negotiated with partners daily. - Fostered partnerships with national and local media vendors.- Maintained budget control and ensured execution of media campaigns.- Developed planning objectives and strategies that coincided with the client’s business/marketing goals. Show less

Nashville, Tennessee, United States

- Assisted in multi-channel campaign planning and activation, including digital, traditional and social. - Formatted and analyzed campaign data for weekly, monthly, and quarterly client reporting, recommending and activating real time campaign optimizations.- Consistently conducted industry research for new media and industry trends.- Collaborated daily with external client contacts and internal cross-functional teams to ensure best in class service.- Executed new National brand… Show more - Assisted in multi-channel campaign planning and activation, including digital, traditional and social. - Formatted and analyzed campaign data for weekly, monthly, and quarterly client reporting, recommending and activating real time campaign optimizations.- Consistently conducted industry research for new media and industry trends.- Collaborated daily with external client contacts and internal cross-functional teams to ensure best in class service.- Executed new National brand campaign launch with celebrity spokeperson. Show less

Knoxville, Tennessee

• Collaborated with Integrated Media Supervisor to develop holistic digital media plans for three clients• Pulled daily reporting, weekly insights and implemented optimizations on all digital media campaigns• Implemented changes in media flowcharts to actualize mid and post campaigns• Utilized operational systems, processes and methods for trafficking digital and offline campaigns• Processed buys and executed media plans according to client-approved budget

Knoxville, Tennessee

• Assisted and oversaw the planning, launch and execution of cross-channel media campaigns including paid social, paid search, programmatic and traditional media across two fine dining accounts• Led weekly status calls with client and maintained status document containing details on all paid media• Handled all monthly client billing process and reviews across three accounts • Communicated daily with client and cross-channel internal team via email and phone

Knoxville, Tennessee, United States

• Created and executed marketing plans for 14 events for the Arts and Culture Committee focused on digital marketing, social media, and content creation• Grew event attendance by 150% YoY across a variety of genres including speakers, dance and more.• Worked to create and implement graphics for advertising utilizing posters, fliers and social media• Created, executed and applied results of event marketing surveys to better reach target markets• Collaborated with students… Show more • Created and executed marketing plans for 14 events for the Arts and Culture Committee focused on digital marketing, social media, and content creation• Grew event attendance by 150% YoY across a variety of genres including speakers, dance and more.• Worked to create and implement graphics for advertising utilizing posters, fliers and social media• Created, executed and applied results of event marketing surveys to better reach target markets• Collaborated with students, faculty, staff, and members of the Knoxville community to foster relationships and advance our committee events Show less

Nashville, Tennessee

• Researched, developed and presented a search engine optimization strategy for the Thomas Nelson Bibles blog focused on content creation, social media and audience engagement• Attended weekly intern meetings to gain a comprehensive knowledge of the publishing industry• Created weekly graphics for the Thomas Nelson Bibles social media channels• Helped package and create PR mailings for influencers, retailers and sales team• Attended daily team meetings involving strategic… Show more • Researched, developed and presented a search engine optimization strategy for the Thomas Nelson Bibles blog focused on content creation, social media and audience engagement• Attended weekly intern meetings to gain a comprehensive knowledge of the publishing industry• Created weekly graphics for the Thomas Nelson Bibles social media channels• Helped package and create PR mailings for influencers, retailers and sales team• Attended daily team meetings involving strategic marketing, editorial decisions, video and audio content creation, new product launches and publication board presentations• Created 5 YouVersion devotional/study plans by pulling information for products and creating in-app graphics to enhance Bible engagement and generate sales• Developed keywords for Amazon products and searches• Developed Amazon A+ pages for three different product launches Show less

Bachelor Of Science (B.S.), Marketing

Bachelor Of Science, Marketing