Launches and orchestrates brand development and digital marketing strategy for travel vacation club. Develop strategy, media planning, campaign messaging and promotion to grow brand awareness, build member base, drive engagement and generate transactional revenue. Collaborates cross-functionally with support teams including finance, legal, operations and design, prioritizing and implementing plans to delivery on key initiatives to meet business goals.Drive brand awareness for TripBeat, the newest Wyndham Destinations brando Created year-long sweepstakes with 93% registrants socially sharing and returning on average 10x to site via prizing and email tactics.o 70% YoY traffic increase by growing key digital channels including paid search, display and email.Build member base and drive engagemento Achieved 138% growth in new customer acquisition by overhauling landing page, registration funnel and incorporating social sign-on capabilities, coupled with targeted paid media.o Introduced marketing automation for Welcome and Educational email journeys leveraging Salesforce and programmatic display ads focused on behavioral retargeting to drive repeat traffic.Develop and execute on acquisition and revenue generating strategies across all owned, earned and paid mediao 28% revenue growth derived from B2B2C affinity marketing programs and B2B partnerships through integrated, customized campaigns.o Reduced Facebook prospecting campaign costs through constant message testing and bid strategies from $8.45 CPA to $1.84 CPA.Introduced marketing innovations based on user feasibility testing that identify friction points across key pages (search, booking funnel and account registration) to guide UX enhancement projects developed using Agile processes. Company replicated successful innovations for established rental brands.

Provided strategic and operational leadership for a team of skilled directors across multiple functional disciplines. Converted top-level organization goals into actionable policies, projects, processes and initiatives. Shaped end-to-end marketing strategies across traditional and digital channels. Drove organization's vision by developing, initiating and marrying marketing efforts with service policies, systems and sales departments to create consistent brand messages and customer experiences. Owned monthly P&L statementsOptimized spend through combination of marketing ROI analysis, employee performance reporting and sales training resulting in decreased costs of 12% YoY.Generated $1MM+ new revenue annually by identifying and securing new channel partnership, building relationship, executing cross-channel campaigns and delivering highly, targeted promotional packages.

Targeted both offline and online channels by designing a multi-pronged and comprehensive marketing strategy. Developed and executed marketing and promotional initiatives, including long-term strategy and balanced with tactical implementation. Directed all aspects of two contact centers and corporate marketing department to successful build multi-touchpoint campaigns. Managed and mentored 8 direct reports and 100+ indirect reports.Grew customers by 17% through incorporating dormant, CRM leads into existing campaigns with targeted, personalized messaging and no additional acquisition costs.Developed comprehensive annual marketing plan across all traditional and digital channels (direct mail, print, field and digital paid media) with benchmark KPIs (based on historical performance combined with risk / growth) to correctly allocate funds to meet forecasted sales revenues for multiple lines of business.Refined customer survey to generate first-party data used to serve customized marketing messages cross-channel. Implemented responsive behavior tracking for audience segmentation resulting in double-digit, conversion growth.