• Marketing Communications: develop, manage and maintain sales collateral, including case studies, e-blasts, product briefs, datasheets, case studies, website content, product packaging, brochures, and internal communications• Lead generation program management: online and print advertising, email campaigns, white papers, case studies, direct mail• Create and implement e-marketing and web strategies; advertising placement, email campaigns, online ad placement, and search engine optimization (SEO) programs • Customer relations, channel partner programs, and co-marketing projects• Manage event programs, including tradeshows, customer seminars, key partner events, post-show reporting, and vendor management• Technical editor for operation guides and support documents• Public relations: press release creation and distribution, press interviews, company spokesperson, analyst relations, and contribution of articles for industry magazines• Manage and update web content, channel-partner ftp site, and company news feeds• Coordinate cross-functional teams for product launches Manage all marketing programs:marketing communications development (brochures, presentations, etc)branding, messaging strategyPublic relationspartner marketing programsvendor managementcompany spokespersonbusiness developmentdirect mail, email campaignswebsite planning & contentgraphics librarytrade show planning & logisitics

Developed and implemented contract marketing projects:• Health care office: marketing plan, events, communications , PR, strategy, customer communications• Promotions, PR, website for local performance group events• Promotions, advertising for Poetic Dance Company events• Real Estate website creation and maintenance• Website creation for artist

ESG is a national IT consulting company headquartered in Santa Clara.• Managed all company internal and external communications, press releases, promotional items, and presentations, created customer and internal newsletters, and managed request for proposals (RFP)• Managed website design, maintained website and intranet• Created and distributed all marketing communications materials, including direct mail • Created and launched marketing and PR programs company-wide• Created, launched, and managed direct email campaign to consultants• Created competition analysis report for all national offices• Managed all job fairs, trade shows, and events• Launched user-group sponsorship for consultant community as a company-wide outreach program• Tracked and reported strategic recruitment efforts, monitored success of programs• Managed vendors and partner relationships• Market research and analysis to forecast trends, lead generation• Created and launched Affiliate Marketing Program• Managed internal training: created ESG Expert Training Program & In-House ConsultantTraining to keep industry skills & knowledge current

Wink develops software for interactive television. Wink went public in February 2000, and was purchased by OpenTV in 2002.• Created customer proposals and contracts, and prepared sales presentations: supported development and sales relationship management documents and collateral; managed the development, design, and distribution of a sales-meeting calendar • Account Management: tracked and reported account progress for internal and satellite representatives• Arranged and provided liaison for staff speaking engagements in the U.S., Europe, and Asia• Managed website news-content, press releases, partner announcements, and strategic alliances• Coordinated testing group for new market launch; gathered data and performed research to be used in product specifications and improvementsMarketing Coordinator • Print Production: managed media calendar and creation and distribution of marketing and public relations materials, and performed research and analysis of industry trends • Managed tradeshows including marketing materials, press materials, press contact, and sales demonstrations to potential customers• Co-Marketing campaigns with national and international partners• Created and implemented conference tracking-system for annual trade shows, and hired and managed personnel for trade show preparation• Event Planning: planned, negotiated, and coordinated all aspects of quarterly parties and events• Tradeshow material preparation and logistics