From orchestrating seamless backstage experiences at high-profile music festivals to crafting impactful brand messages for innovative startups, my career has been a journey of transforming visions into reality. I’m Gabrielle Morton and I blend creativity with strategy to deliver exceptional live entertainment experiences!Currently, I’m working at Live Nation's Ascend Amphitheater, where I ensure top-notch backstage hospitality and artist satisfaction. From coordinating food and beverage deliveries to managing event logistics, my role is all about enhancing the artist experience and supporting a seamless show day.My journey has taken me through a diverse range of roles, including artist hospitality coordination at Black Thorn Productions for major festivals like Electric Forest and Faster Horses, and leading public relations efforts at Invoice Home, where I helped elevate the brand’s presence and secured high-profile media opportunities.I’m driven by a love for event planning and a knack for crafting compelling brand stories. My experience spans across public relations, social media management, content creation, and cross-functional collaboration. I’ve successfully managed everything from large-scale festival operations to intimate backstage experiences, always with a focus on exceeding expectations and delivering exceptional service.A Michigan State University alum (go green!) with degrees in Advertising Management and Journalism, I’ve complemented my academic background with hands-on roles in social media marketing and PR, gaining valuable insights into the intersection of creative direction and strategy.As I continue to grow and evolve in the world of live entertainment, marketing and public relations, I’m looking forward to new challenges and opportunities.