Gabrielle Nicholson Email & Phone Number

Chicago, Il, Us

Kendra Scott, Hollister, Boston Proper, Briggs & Riley, Solo, GOAT, Whirlpool, KitchenAid, WorldStrides

New York, Ny, Us

As a lead copywriter, I am the consumer voice of the brand, in charge of writing copy for all the shopping centers nationwide as well as our tourist properties in Las Vegas & Hawaii, writing for national and global markets.I work on a variety of mediums and tasks including naming, taglines, video, radio/streaming scripts, web, digital, email, social, and print, along with advertisements for Vogue, Modern Luxury, and LA Magazine.I also write full campaigns for activations and events, as well as leading and collaborating on concepting 360 marketing strategies from promotional and seasonal campaigns, launches, rebranding initiatives, and much more, including GDUSA and IHAF award-winning campaigns.

New York, Ny, Us

Create/edit digital, print, and social copy deliverables for Brookfield Properties' national shopping centers and tourism properties across the country.

Des Plaines, Illinois, Us

Worked on client account, GOAT.com, an online global destination for authentic, rare and highly-coveted footwear and luxury fashion apparel and accessories.- Writing informative and engaging copy for over 4,000 products across the website.- Researching extensive brand information in order to develop very detailed, accurate copy.- Crafted messaging that was clear, accurate and consistent.- Ensured information was consistent and adhered to the client’s standards and target audience.

New York, New York, Us

Cox Communications

Chicago, Il, Us

- Wrote content for social, digital, web and print advertising placements for several shopping centers around the country.- Responsible for the development of creative original content while ensuring a cohesive brand voice and tone.- Creating content for various channels.

Berlin, De

- At Nestpick, the largest search engine for furnished apartments, I worked together with the SEO Manager to develop copy content for city landing pages.- Created sharp, well-crafted content that is available to over 130 cities worldwide.- Blended brand voice with messaging to create copy that’s brand consistent.

Chicago, Il, Us

- Copy through various forms of integrated marketing for our brand and various clients- Collaborating with the marketing team, I curate dynamic original content for newsletters, online store and social media outlets to increase long-term response and revenue- Ensure staff productivity by managing creative copy calendar and coordinating assignments- Write and copyedit detailed Search Engine Optimization rich product descriptions for merchandise to help sell product and improve SEO efforts- Enhance customer-shopping experience by strategically visual merchandising products to maximize sales with an eye-catching layout- Specialized Projects: - Spearheaded the annual sale event as Project Manager given a two week time frame; resulting in exceeding sales expectations while gaining new customer accounts

- Held role as Marketing Manager for the company and spearheaded the development of strategic marketing initiatives- Lead the creative direction for advertising campaigns as well as formulated seasonal look books- Produced visual content for online store and social media outlets to increase brand presence and e-commerce- Used a combination of integrated marketing techniques, in person as well as digital, with a heavy use of social engagement to promote brand awareness- Utilized multiple SEO techniques to propel the company’s brand and online presence- Managed online store through eCommerce platform

Chicago, Illinois, Us

- Worked with luxury clothing, shoes, & accessories from top designer brands- Served as a Fashion Intern to gain experience regarding identifying target markets, trends and developing unique methods of marketing merchandise- E-Commerce product copywriting- Ensuring customers were satisfied with their purchases- Generated press through proactively contacting online Chicago publications, which resulted in a successful execution of large shopping event- Contributions lead to promotion as lead intern

Paris, Fr

- Researched and analyzed trends, marketing strategies and participated in the generation of ideas in the creation stage- Created innovative products for various new projects while collaborating effectively with chemists and scientists on marketing campaigns- Check the stability and specifications of products to make sure they are within standards to sell to the mass market- Championed a 50% productivity increase in the hair care department