Gabrielle Olivas Email & Phone Number

Copenhagen Metropolitan Area

Copenhagen, Capital Region, Denmark

- Identify brand opportunities and develop strategies based on consumer, category, and competitor data- Facilitate workshops to shape key success criteria and create alignment- Drive brand identities and activations through multi-discipline projects with designers, creatives, developers, and growth strategists- Develop creative concepts and strategic communications to establish a distinctive brand tone of voice and verbal identity- Create UX strategy for digital products-… Show more - Identify brand opportunities and develop strategies based on consumer, category, and competitor data- Facilitate workshops to shape key success criteria and create alignment- Drive brand identities and activations through multi-discipline projects with designers, creatives, developers, and growth strategists- Develop creative concepts and strategic communications to establish a distinctive brand tone of voice and verbal identity- Create UX strategy for digital products- Advise clients on short and long-term branding impacts Show less

Copenhagen, Capital Region, Denmark

- Execute on creative copywriting for digital platforms and campaigns- Develop tone of voice and communications guidelines for clients across B2B and B2C markets- Take ownership over the content strategy of owned channels - coordinate resources, write content, establish a schedule, and analyze results

Copenhagen Area, Capital Region, Denmark

In this role, I drove community growth and success by managing the user journey from onboarding to activation. I conducted user research, presented findings, and created actionable goals to enhance the user experience. I also facilitated communication between users (musicians) and the organization by writing informative, engaging copy (newsletters, email campaigns, FAQs, etc.) and by identifying ambassadors and stories to build content. Within the organization, I then acted as the voice of the… Show more In this role, I drove community growth and success by managing the user journey from onboarding to activation. I conducted user research, presented findings, and created actionable goals to enhance the user experience. I also facilitated communication between users (musicians) and the organization by writing informative, engaging copy (newsletters, email campaigns, FAQs, etc.) and by identifying ambassadors and stories to build content. Within the organization, I then acted as the voice of the user to ensure continuous value creation. Show less

Copenhagen Area, Capital Region, Denmark

As an intern, I supported both community and marketing functions. To support community success, I researched, onboarded, and activated musicians; and I implemented an IT solution to track customer relationships. I also mapped the user journey, identified touchpoints, and built and optimized an onboarding workflow. To support marketing functions, I developed automated processes to increase lead conversion, created content, and drove organic marketing through several owned media channels.

Greater Nashville Area, Tn

As a sync licensing intern, I creatively assisted with the selection of music for pitches. In order to track trends, I researched current and upcoming TV shows and their music supervisors. Additionally, I managed the song database by overseeing data input, song uploading, and metadata tagging in their online web system.

Nashville, Tn

During this internship, I primarily developed promotional activities, fulfilled store orders, and updated social media in relation to the launch of the Lumineers' sophomore album. In addition, I supported A&R activities for SXSW.

Master'S Degree, Management Of Creative Business Processes

Activities and Societies: International Student Ambassadors 2018-2020 scholarship recipient. Focused coursework in innovation.

Music Business (Bba) And Economics (Bba)

Activities and Societies: Study Abroad Ambassador; Beta Gamma Sigma Graduated top 10%, Magna Cum Laude with dual Bachelor's degrees..

Education record

Semester Abroad (2017) Applicable courses: Project Management; Management of Cultural Projects, Processes, and Organizations; Emerging.

High School

Activities and Societies: Student Government (2011-2014) Junior Class President (2012-2013), Associated Student Body Vice-President.