Gabrielle Uson Email & Phone Number

Atlanta, Ga, Us

Tuscaloosa, Alabama, United States

- Research and develop Capstone Agency’s repositioning strategy as the agency undergoes rebranding and restructuring - Add to the communications strategy of Capstone Agency’s clients through strategy briefs

Tuscaloosa, Alabama, United States

-Participate in large-scale decisions for a top student-run integrated communications firm in the nation-Plan monthly professional development events and maintain attendance records of our 75+ associates-Plan one full-agency social each semester-Update our alumni database with the most current information-Revised the onboarding process of new associates by compiling resources on agency operations-Interviewed potential candidates for a new faculty advisor and collaborated on our decision letter

Tuscaloosa, Alabama, United States

-Recognized as the top copywriter in the department through the “Starfish Award”-Write social media captions, newsletters and print advertisements for the largest and highest-paying client in agency history (Coca-Cola Bottling Company UNITED)-Analyze survey and social media data to predict client needs; awarded “Delight Your Client Award” for team’s success-Developed a comprehensive brand identity guide following the rebranding of S2Pass

Tuscaloosa, Alabama, United States

-Researched, conceptualized and pitched a statewide campaign to television and radio broadcasters at the Alabama Broadcasters Association conference-Managed and created content for the Higher Education Partnership’s social media that grew Facebook reach by 173% and Instagram reach by 180%-Launched an internal sustainability campaign on Viva Engage that reached over 1,000 associates of Coca-Cola Bottling Company UNITED in the first month

Tuscaloosa, Alabama, United States

-Create at least three posts a week for Heritage House's Instagram and Facebook pages-Monitor profiles and interact with customers through comments, direct messages and story posts

Tuscaloosa, Alabama, United States

-Prioritize customer satisfaction and retention, addressing frequent customers by name and generating positive feedback from both patrons and management-Conduct all phone communication, which involves organizing catering orders, taking to-go orders and addressing customers’ concerns-Adapt to the fast-paced work environment of one of the most popular coffee shops in Tuscaloosa-Maintain a clean restaurant and manage restocking procedure-Direct new employees on the most efficient ways to carry out job requirements, educate them on the drink menu and introduce them to our regular customers

Tuscaloosa, Alabama, United States

- Identify potential partners and meet with musicians to align our services with their specific needs- Organize group assignments for bands' projects and track progress- Team lead for the graphic design working group- Design social media and concert graphics for the local band Clockwork, including a rebrand of their logo

Tuscaloosa, Alabama, United States

-Designed the social media campaign for LEPT’s benefit concert, raising $3,000 for Alabama Blues Project-Manage social media promotions and graphics for local band Five Card Draw-Identify potential partner bands and meet with musicians to align our services with their specific needs-Lead recruitment initiatives and internal communication with members

Tuscaloosa, Alabama, United States

-Tutor Spanish-speaking high school students, tailoring lessons to each student’s ability-Establish relationships between 15 tutors, 20 students and Central High School faculty-Monitor tutors’ GroupMe and promptly respond to concerns-Recruit new tutors through flyer distribution, emails and partnerships with other Hispanic organizations

Birmingham, Alabama, United States

-Supported the account team by assisting internal reviews, crafting creative briefs and writing meeting recaps-Conducted audits of a beauty client’s and competitors’ paid social campaigns using Adbeat and Meta Ad Library, summarizing strategy recommendations in a presentation deck-Analyzed competitors’ websites to evaluate UI/UX experiences, messaging and special features; presented findings to guide the development of wireframes and a site map for a finance client’s website-Attended a telecommunications client’s onboarding meetings, updating our resource index and status hub

Tuscaloosa, Alabama, United States

-Researched and designed sustainable solutions to two community-based issues each year-Pitched projects to potential community partners and wrote briefs for those meetings-Prepared the agenda for and directed biweekly all-hands meetings-Represented the organization in recruitment initiatives such as club fairs and in-class presentations

Covington, Louisiana, United States

-Conducted all phone communication, which involved managing reservations, taking to-go orders and addressing customers’ concerns-Collaborated with bartenders and waiters to serve patrons most efficiently-Adapted to a fast-paced, high-stress work environment in which over 100 customers were served per night every weekend-Maintained a clean restaurant and managed restocking procedure-Trained new employees and educated them on the menu

Bachelor Of Arts - Ba, Majors: Public Relations, Spanish

Activities and Societies: Capstone Agency; Public Relations Council of Alabama; Design for America; ESL Tutor; Honors College; Outdoor.

Education Abroad

American Institute for Foreign Study Multidisciplinary Program

High School Diploma

Activities and Societies: Student Council (Executive Vice-President, Class President); National Honor Society (Co-President); Thespian.