Gabrielle Wilson has 20 years of experience managing PR campaigns for iconic brands across travel, art, lifestyle and design in Sydney, London and Paris. She launched Golden in 2020, a PR Agency devoted to luxury travel brands. Gabrielle has managed media campaigns for STOs such as Destination NSW for Vivid Ideas, and under Access PR, led the 'always on press office' for Tourism NT from 2022 to 2024. She currently oversees PR for five star luxury stays such as Hotel X in Brisbane and Beechmont Estate, Mt Mulligan Lodge, Orpheus Island Lodge and Pelorus Private Island for Morris Escapes. She has also launched PR campaigns for boutique luxury holiday properties including Simpson Cottage in Sydney, Postman’s Cottage and Eastnor House in Montville, and Heartwood Farm in Byron. Working with Sarah Shields PR, she assisted on campaigns for Visit Fraser Coast and NRMA Resorts. Joining the New Initiative PR team in 2024, she currently supports campaigns for The Calile Hotel, James Street Precinct, Supernormal and Bar Miette by Andrew McConnell in Brisbane.

In 2015, Gabrielle founded The Press Society, a PR agency specialising in art, design and the creative industries. Here, she has managed media for an iconic list of high profile creative clients including The Art Gallery of NSW, Museum of Contemporary Art Australia, National Gallery of Australia, National Portrait Gallery, Sydney Opera House, The Australian Ballet, Sydney Theatre Company, Barangaroo Delivery Authority, Australian Chamber Orchestra, and Paris clients Arts D'Australie and Communicating the Arts. She also currently manages PR for Telstra's flagship arts events, including the Telstra National Aboriginal and Torres Strait Islander Art Awards, the richest art prize in Australia and a showcase of First Nations artists from across the country.Prior to starting her own agency, Gabrielle was PR Manager at Museum of Contemporary Art Australia. Earlier in her career, Gabrielle was a television journalist for two years before relocating to London as PR Manager for roles at Queen’s House and The Royal Observatory. She later moved to Paris to work with PR agency AGENDA, whose clients included Tate Modern and V&A Museum, and spent a blissful summer as a tour guide for Le Louvre, discussing the world's greatest art masters.