Gabrielle Patton Email & Phone Number

• Prepare sales materials for meetings for new item introductions, program opportunities, and any other customer needs
• Work in the planogram software to create visuals to enhance product placement, develop in-line sets and off-shelf programs
• Ensure merchandising & displays are visually compelling to drive sales
• Work in Adobe Creative Suite to create in-store merchandising visuals and product mockups
• Review Company sales and Market/Trend research to perform item analysis to make recommendations for promotions, customer new item introductions, and top items to saturate
• Collaborate with internal departments such as Marketing and Product Development for any projects such as private label, catalog mailings and creations, digital marketing, and other selling brochures

Hoffman Estates, Illinois, United States

• Responsible for production of all planogram documents for all concession partners throughout 19 countries
• Photograph, crop, retouch and edit images of all product to ensure consistent representation in documents
• Set all product to guide stores on creative direction of merchandise utilizing JDA Space Planning software
• Utilize Adobe Creative Suite (Lightroom, Photoshop, InDesign) to design newsletters, planograms, and store related communications
• Communicate effectively with corporate marketing, buying and allocation teams to ensure proper flow of product

• Displayed product in showroom according to current marketing, merchandising, and advertising plans/trends
• Developed merchandising goals designed to increased business
• Created strategies for improvement of store ambience and display
• Supported Chicago region with visual merchandising assistance as needed

State Street

• Assisted in preparation, organization, layout, design, and decoration of The Great Tree in The Walnut Room
• Set up, designed, and maintained fixtures and props using paint, hand, and power tools
• Styled merchandise for mannequins, ledges, shelves, bridges, and fixtures

• Utilized the corporate guidelines to aid in creating a compelling store experience
• Trained all store operations associates
• Conceptualized mannequin styling with influence from current trends
• Ensured implementation of all in-store promotional and marketing materials

· Execute floor set plan as dictated by company directives· Ensure proper placement of store fixturing, merchandise, and marketing

Greater Chicago Area

• Curated four blog posts per week based on current trends/events through WordPress platform
• Wrote and scheduled all posts for Facebook, Instagram and PinterestFeatured post in LA Splash Gift Guide 2014-http://www.lasplash.com//publish/Style_and_Fashion_Gift_Guides/women-s-fashion-gifts-2014.php-http://www.lasp.

Water Tower Place - Chicago

· Responsible for implementation of the store’s visual directives for Black Friday/Holiday set· Developed a strong knowledge of Lacoste product, including sizing, content, and features· Became familiar with in store stock levels and understood how to use systems to check availability · Pulled merchandise from stockroom in order to fulfill sales goals·.

Chicago - Michigan Avenue Flagship Store

· Assisted with replenishment, stock and shipment processing at high-volume Chicago flagship store· Ensured proper positioning of merchandise according to company standards and sales patterns · Responsible for all visual materials during monthly overnight inventory

Greater Los Angeles Area

· Collaborated with ban.do as brand representative promoting products through social media· Maintained social media log with all posts increasing company publicity

Greater Los Angeles Area

· Responsible for building an interactive presence on social media platforms.· Maintained posts for all social media platforms including Facebook, Twitter, Pinterest, and Instagram.

· Responsible for weekly content creation

Greater Los Angeles Area

· Implemented SEO tools to improve website visibility · Composed articles based on local businesses and events

Certificate, Graphic And Web Design, High Honors

Associate Of Arts (A.A.) ; Cum Laude, Visual Communications