Gabrielle Bier Email & Phone Number

San Francisco Bay Area

- First marketing hire responsible for strategy and execution of brand, content, operations, and community initiatives- Collaborated with investing team to uncover insights for developing marketing and branding strategies - Drove programs that amplified brand awareness and strengthened connection among key audiences of early-stage founders and limited partners- Set business performance goals to measure brand strength including perception, unaided awareness, associations and… Show more - First marketing hire responsible for strategy and execution of brand, content, operations, and community initiatives- Collaborated with investing team to uncover insights for developing marketing and branding strategies - Drove programs that amplified brand awareness and strengthened connection among key audiences of early-stage founders and limited partners- Set business performance goals to measure brand strength including perception, unaided awareness, associations and brand-lift to website traffic Show less

San Francisco Bay Area

- Developed and executed brand and integrated content marketing for our audience of enterprise and small and mid-sized business buyers, admins, and influencers, across automotive and employer verticals- Partnered closely with Enterprise Sales, Product Marketing, Demand Generation, Communications and Creative to develop cohesive content- Supported Sales Enablement with the training and engagement strategy for the enterprise sales team, including needs analysis, learning plan development,… Show more - Developed and executed brand and integrated content marketing for our audience of enterprise and small and mid-sized business buyers, admins, and influencers, across automotive and employer verticals- Partnered closely with Enterprise Sales, Product Marketing, Demand Generation, Communications and Creative to develop cohesive content- Supported Sales Enablement with the training and engagement strategy for the enterprise sales team, including needs analysis, learning plan development, and communication with senior leaders Show less

San Francisco Bay Area

- Project managed employee engagement activities, including company-wide meetings (All Hands sessions, Executive AMAs, etc.) and virtual events- Owned internal communications and worked closely with Gong's leadership team to develop and disseminate important messages to the wider organization, including aligning the team on strategy, goals, and priorities- Drove strategy, creation and execution of all employment brand content and programs- Assisted with employee engagement survey… Show more - Project managed employee engagement activities, including company-wide meetings (All Hands sessions, Executive AMAs, etc.) and virtual events- Owned internal communications and worked closely with Gong's leadership team to develop and disseminate important messages to the wider organization, including aligning the team on strategy, goals, and priorities- Drove strategy, creation and execution of all employment brand content and programs- Assisted with employee engagement survey process and identifies ways to positively impact #GongsterLife at all stages Show less

San Francisco Bay Area

- Collaborated with senior leadership to develop and implement a comprehensive content strategy that both educated the industry and drove bottom-funnel metrics- Created the framework for planning, writing, editing and producing content to scale quickly and efficiently- Built and maintained relationships with industry influencers to grow Gong.io’s reputation as a thought leader- Ensured the content marketing strategy was well defined, managed in a central editorial calendar… Show more - Collaborated with senior leadership to develop and implement a comprehensive content strategy that both educated the industry and drove bottom-funnel metrics- Created the framework for planning, writing, editing and producing content to scale quickly and efficiently- Built and maintained relationships with industry influencers to grow Gong.io’s reputation as a thought leader- Ensured the content marketing strategy was well defined, managed in a central editorial calendar, communicated, and continually measured Show less

San Francisco Bay Area

- Accountable for all content marketing initiatives to drive traffic, engagement and leads that deliver sales and customer retention- Developed and executed effective content marketing strategies and editorial plans to meet business objectives at the lowest possible cost- Integrated content programs with brand campaigns to increase demand- Ensured all content was SEO compliant - Managed all digital content hubs and all supporting social channels, including email/newsletter… Show more - Accountable for all content marketing initiatives to drive traffic, engagement and leads that deliver sales and customer retention- Developed and executed effective content marketing strategies and editorial plans to meet business objectives at the lowest possible cost- Integrated content programs with brand campaigns to increase demand- Ensured all content was SEO compliant - Managed all digital content hubs and all supporting social channels, including email/newsletter distribution- Led partner and channel marketing initiatives- Measured and optimized programs on a regular and ongoing basis Show less

San Francisco Bay Area

- Followed and absorbed trends of social media, while incorporating best practices into the company’s overall social strategy- Collaborated with the marketing team to develop creative content plans to leverage social media spaces, while building the Zignal Labs brand- Developed content and posts across owned social channels, including data/surveys, infographics/visuals, tweets, status updates, photos and videos - Leveraged measurement tools to provide progress reports and mine… Show more - Followed and absorbed trends of social media, while incorporating best practices into the company’s overall social strategy- Collaborated with the marketing team to develop creative content plans to leverage social media spaces, while building the Zignal Labs brand- Developed content and posts across owned social channels, including data/surveys, infographics/visuals, tweets, status updates, photos and videos - Leveraged measurement tools to provide progress reports and mine insights Show less

San Francisco, California

- Ensured all marketing content was consistent in terms of style, quality and tone of voice, andoptimized for search and user experience for all channels of content including online, socialmedia, email, point of purchase, mobile, video, and print- Developed content strategy that supported and extended marketing initiatives, both short- andlong-term- Observed ongoing usability tests to gauge content effectiveness by gathering data and handling analytics

Greater Milwaukee Area

- Reviewed all content daily from an online database, including videos, pictures and stories- Communicated and provided newsworthy content to internal and external partners- Contributed to presentations and prepared content throughout the duration of promotions- Oversaw the general writing, editing, updating, and placement of content on website

Greater New York City Area

- Worked directly with the director of marketing and communications to increase exposure of company and products, build lasting relationships with customers, and increase sales - Compiled and filtered media lists using CisionPoint- Created, curated, and optimized content through a variety of digital marketing platforms including blog posts, social media scheduling, photojournalism platforms, and media releases

New York, Ny

- Generated content for ICSC’s blog, and wrote copy for various projects - Conceptualized digital marketing promotions- Assisted in managing ICSC’s Twitter (@ICSC), Facebook (facebook.com/MyICSC), and LinkedIn Group- Edited video footage from ICSC events

Brooklyn, Ny

- Made editorial corrections, and assisted writers with the development of articles- Managed online publications with "The Spirit NOW!" blog- Wrote articles concerning student life at St. Joseph’s College

- Researched and wrote for Elegran.com and supplementary websites. Posts included building descriptions, neighborhood blog posts, and original pieces relating to New York City living - Assisted with the company’s social media platform, managing Twitter (@Elegran_NYC) and Facebook accounts- Trained summer interns

Bachelor Of Arts (B.A.), English Language And Literature/Letters

Activities and Societies: Editor-in-Chief of "The Spirit" Newspaper

Study Abroad