Brand Manager July 2024 - PresentAssociate Brand Manager October 2022 - June 2024

Client: HersheyUse shopper activation and retailer expertise to lead an omnichannel commerce strategy centered around connected channels and experiences that drive purchaseUse shopper audience behaviors and data to build a commerce strategy plan and drive the path to purchasePlan, manage, and continuously evolve Commerce Experience (CX) strategy for using data-driven insights, past program performance, and media knowledge to compile a commerce activation strategyPartner with internal, cross-functional teams to gain the right information to enable you to put together thoughtful recommendations that reflect brand/product business goalsMaintain a high-level understanding of key shopper vendor capabilities, retailer priorities to make CX recommendations that reflect a command of the shopper marketing spaceUse key research tools including OMNI (proprietary), eMarketer, Brandwatch, Kantar, etc. to support commerce strategy recommendations

Support retail re-design and refresh project across Parallel Portfolio of Brands - NETA (MA), Surterra Wellness (FL), GoodBlend (PA, TX)Assist in development of integrated programs and consumer facing initiatives across all brandsCollaborate with cross functional and market teams to plan and execute event/sponsorship activations or retail openingsAssist social media team with campaign development, execution, monitoring campaign metrics and competitive trends

Manage Red Bull’s local marketing, sampling and collegiate strategies across West Florida Hire, Manage and coach 15+ part time Student MarketeersIncrease trial and intensify consumption through a localized plan including product allocations, occasions marketing, consumer targeting, sales and event supportPlan and prioritize programs and strategies based on current trends, marketing analytics, consumer insights and sales data pulled from Metro Tracker, GIS Mapping and IRI ReportsLead the execution and alignment of consumer collecting in local and regional brand, sports and culture campaigns, product launches, brand building events, third party sponsorshipsManage 360 degree planning and execution of large scale campaigns and projects for the market Communicate market plans and wins throughout the year to regional and national leadership

Managed Tequila Herradura & el Jimador for Metro New York from 07/2016 - 08/2018 and the Jack Daniel's Family of Brands in Austin, TX from 08/2018 - 01/2019Manage and develop plans for local execution of national marketing programs and events within targeted consumer accounts and non-traditional venues Execute 3 to 5 "360-degree" programs annually with each program containing a combination of elements with multiple consumer touch-points: on premise activations, retail samplings, media/PR events, social media/digital campaigns, event/brand sponsorships, Non-Profit partnerships Partner with sales/distributor teams to obtain distribution, features, point of sale placement and implementation of national programs in 30 focus accountsManage partner agencies, coordinate event logistics, design creative assets and hire promotional team staffPromote brand advocacy, and engage consumers, trade and partner agencies through sampling, training, private dinners and brand/category educationOperate as a divisional asset for the Northeast division: Boston, New York, New Jersey, Philadelphia, Washington, D.C. and Virginia (07/2016 - 08/2018)Create and manage budgets ranging from 2K - 45

Assist Account Executives with clients in the fields of travel, entertainment, nightlife, restaurants, and sportsWrite and edit media pitches and press documentsClipped and compiled printed media pertaining to clientsOrganized and posted event listing

Produce Weekly Sales and By Style Sales reports for Ready-to-Wear using Excel V-lookup functions and pivot tablesCreate buy layouts and product knowledge kits for each clientSupport the wholesale team during seasonal market weeks with order entry and order reviews

Logged and reorganized press sample returnsCompiled press clippings online and in print
Scanned and organized magazine creditsTracked accessories samplesOverall assistance to the Editorial PR Director and Assistant

Attended and covered red carpet and local eventsProduced material for “On The Scene” pages, section openers, and any given writing assignmentsFact-checked incoming contentResearched potential events for DC and FrontDesk calendars

Updated all announcement boards and student with current promotional event flyers Assisted with all on campus socials, club meetings, campus events, new student orientations, open houses and registrations.General office administrative assistance

Fact-checked all incoming contentSent image requestsSupported Marketing/Events team at sponsored eventso Assisted National Fashion Director with tracking, organizing, and packing samples for Los Angeles based photo shoots