Gabrielle Gray Email & Phone Number

Bankside, London, Gb

Primary Client: Volkswagen• Provide OEM clients and dealer groups strategic media recommendations that support business objectives and retail sales goals• Maintain $40MM+ annual budget and omni-channel media plans inclusive of programmatic, social, search, video (linear, FEP/OTT, CTV, OLV), audio (terrestrial, streaming), multicultural campaigns (Hispanic, Asian, AA), (D)OOH, event activations and sponsorships• Responsible for traveling and presenting to key stakeholders including OEM executives, dealer association groups and individual dealerships• Introduced data-driven digital plans and established analytics reporting and KPI benchmarks, replacing legacy TV-only media plans from prior AOR• Spearheaded regional media strategy for the launch of VW’s electric SUV, resulting in vehicle orders exceeding both regional and national benchmarks by 158%• Negotiated and executed multi-year partnerships with colleges and professional sports teams including the first category exclusive automotive deal with Los Angeles MLS team LA Galaxy• Remotely manage support staff including strategists and digital leadsAdditional Clients: RBI | New Business

Fort Lauderdale, Fl, Us

Zimmerman Advertising, an Omnicom Group company, is the leading integrated retail agency in the country. Zimmerman’s clients represent some of the most prominent retail brands in the country, including Nissan, McDonald's, Office Depot, La-Z-Boy, Tire Kingdom, AutoNation, Five Below and Michaels.

Fort Lauderdale, Fl, Us

Fort Lauderdale, Fl, Us

Client: Nissan Tier 2

Fort Lauderdale, Fl, Us

• Client: Nissan Tier 2• West Region - 36 markets• Train and manage workload of 2 Jr. Planners• Build and maintain customized local media plans for 15 markets, including initial plan recommendations and re-plans/plan adjustments throughout Fiscal Year• Media plans inclusive of (General Market & Hispanic Market) Spot TV/Cable, Spot Radio, Local Print, Interactive, In-Cinema, and Integrated Sponsorships• Directly place/negotiate Local Print, In-Cinema, Interactive & Integrated Sponsorships• Manage goal entry into Media software and create/manage detailed Broadcast Buy Authorizations • Act as primary point of contact to Broadcast Buying Team, ensuring market strategies & goals are met/achieved. • Support Account Team for Media-specific questions/tasks/client communication during In-Person meetings and Conference Calls• Build Media communication materials for Account Team and Clients: Including Sponsorship/Proposal POV's, SOV, Media Coverage Analyses, R&Fs, Media Landscape, Plans/Replans, Buy Recaps, and Post-Buy Analyses• Utilize media tools such as Nielsen IMS (Clear Decisions, MarketMate TV/Radio), KANTAR (Stradegy), comScore & MediaVisor/Doubleclick• Manage West Region budget/spend information reported to Nissan Regional & National Clients• Assist Budget Control/Accounts Payable in processing Interactive, Print, OOH, and Cinema invoices

Fort Lauderdale, Fl, Us

• Client: Nissan Tier 2• West Region - 36 markets• Build customized local media plans for 10 markets - Including Spot TV/Cable, Spot Radio, local Print and Interactive• Work closely with Account Team and Buying Team to ensure Nissan Dealer and Nissan National advertising needs and communication goals are achieved• Diligently track budgets and media spend; maintain estimates• Utilize MediaVisor/DART for online placements• Compile quarterly Media Buy Recaps highlighting high-profile media placements and added value on a market-by-market basis• Thoroughly analyze and negotiate media proposals and complete POVs• Research all West Region markets and create/maintain detailed profiles on each

Santa Barbara, Ca, Us

• Clients: Baja Fresh, Chumash Casino Resort, Chilean Fresh Fruit Association, El Torito/La Salsa, Idaho Potato Commission• Assist with budgeting, planning, and buying of local broadcast TV, local radio, print, and outdoor• Maintain internal department documents, flowcharts and positioning reports• Assist Media Negotiators in placing and stewarding buys• Complete Post Buy Analysis• Issue contracts/insertion orders to vendors• Experience with STRATA SMBS, SQAD