Worked with both student/family marketing as well as current client marketing. Managed a team of Marketing Specialists and Marketing Projects Specialists, as well as student interns, to meet marketing goals. Some tasks handled include: conducting surveys, created print marketing pieces, distributed email marketing, concepted videos and other materials to inform partner schools of our position in the industry, monthly marketing reports.

Our Implementation team works directly with our new partner schools to establish a relationship with MBS Direct. We help them establish a timeline to implement all our services, create and deliver their marketing materials, and transition them into a partnership with their Account Manager.

I work with students and their families on a personal level helping them not only decide on the best college for them, but what programs will ignite their passion. I discuss student life and financial situations with them. I have a very large territory the encompasses the Northeast (VT, CT, NH) and the South (OK, AR, TX). I am also our departmental liaison for the School of Design and Fashion, as well as the Equestrian Department, and I truly enjoy this aspect of my position. In the Spring of 2010, I will be taking over our Preview Events and Open Saturdays here in the Admissions Office.

Clerical supportive duties assisting development officers and alums, such as prompt follow up and entering data into tracking system along with grant research. Planning, organizing, and attending alumni events by working with alumni hosts-mass mailing of invitations and pulling invite lists from the data base. Maintaining the William Woods Alumni Facebook and LinkedIn page as well as the alumni events page of the William Woods website. Posting events, responding to questions, and keeping connections. Attending equestrian events such as horse shows and banquets as a representative of the University.Working with scholarship recipients to write a stewardship letter along with a thank you card, to the scholarship donors and their families.