Gabrielle Hart Email & Phone Number

Los Angeles, California

• Partner with clients of all sizes, across all industries and locales
• Define brand identities, as well as marketing and advertising strategies
• Develop creative, conceptual solutions to industry challenges and goals
• Enable clients to connect with consumers in meaningful, effective ways
• Create powerful B2B and B2C messaging to help clients sell ideas, experiences, products and services
• Work on contract or on a project basis in online and offline media

Santa Monica, CA

• Responsible for all messaging and positioning for the Edmunds brand and its products across all marketing channels, including mobile
• Developed brand narrative and employee value proposition for revamped careers page
• Provided creative direction and messaging strategy to copywriters and creatives for integrated marketing campaigns
• Increased product engagement (90%) and conversion (15%) through continuous copy and creative testing onsite, in lifecycle email campaigns and on Facebook
• Established and implemented product-marketing process that revolutionized the way Edmunds develops and launches products
• Provided strategic direction to the Product Team, UX Design and Research Team, and Marketing Managers to optimize onsite experiences and bring new products to market

Los Angeles, CA

• Rebranded the company; established brand standards and messaging guidelines and communicated them through all marketing and advertising channels
• Drove traffic to website and increased registrations and subscription conversions through direct-response and acquisitions marketing efforts
• Optimized all website content, resulting in big wins: 8% lift in homepage registrations, 26% lift in subscription conversions on payment options page, 20% lift in subscription renewals, 143% lift in value per.
• Within 6 months was offered full-time Director position; responsibilities expanded to include:
• Coordinating market research and leveraging consumer insights to aid in the development of new products, brand strategies and marketing efforts
• Ensuring consistent representation of desired brand image and position internally and externally

Santa Monica, CA

• Developed all messaging and positioning for official site, landing pages, mobile apps and social media channels — resulting in considerable lift in customer acquisitions and conversions, and a 6% increase in.
• Bolstered brand awareness and customer acquisition with compelling SEM banner ads, social media (Facebook) ads, affiliate advertising and digital radio ads
• Increased customer conversion and purchase of premium products through targeted lifecycle marketing emails and monthly promotional emails
• Co-created style guide that defined the company’s brand persona, creative voice and key value propositions/messaging

Santa Monica, CA

• Established the voice of a new brand; defined its offerings and value proposition to inform and activate sellers, and engage advertisers and publishers
• Wrote B2B copy for new website, creating an inviting and informative online storefront where advertisers and publishers could explore FAN’s products and services
• Highlighted key differentiators and competitive advantages in a variety of marketing materials (PowerPoint presentations, one-sheets, newsletters, media kits, print and online ads and trade show collateral)
• Translated marketing reports and white-papers into concise, informative PowerPoint sales presentations for various industry verticals, (automotive, pharmaceutical, CPG, telecommunications, etc.)

Beverly Hills, CA

• Developed unified, consistent voice for the brand and defined its identity for clients and consumers
• Created compelling B2B copy concepts for sales presentations, sizzle reels, PR materials, event collateral, print ads and consumer emails, resulting in multimillion-dollar deals with global brands including Hewlett.
• Developed style guide that standardized all communications, increased team efficiency and resulted in cleaner, more consistent messaging
• Interfaced with multiple departments to research client objectives and personalize deliverables that exceeded client expectations

Allentown, PA

• Launched Merge, a Tribune-owned arts-and-entertainment weekly, to engage the region’s untapped 18- to 34-year-old market
• Provided editorial direction; researched, reported and wrote a variety of articles; contributed multimedia story components, i.e. podcasts; assisted with design, layout, editing and proofreading
• In less than a year, was promoted to features reporter for its parent company, The Morning Call daily newspaper; wrote shared content for both publications, adjusting the content and tone to engage their different.
• Reported on local, national and international events for The Morning Call, wrote front-page (A1) articles and served as lead reporter on department-wide spreads that increased readership and ad revenue

Burlington, VT

• Captivated an extensive audience with colorful profile pieces, event previews and pithy calendar listings — while simultaneously completing my senior year of college
• Post-graduation, responsibilities expanded to include reporting and writing long-format, magazine-style stories and contributing to large-scale editorial packages that boosted ad revenue and audience engagement
• Assisted with design, layout, production, editing and proofreading

Bachelor Of Arts (B.A.), English, 3.95 Gpa (Summa Cum Laude)

Activities and Societies: National Society of Collegiate Scholars, Golden Key Honor Society, Phi Eta Sigma National Honor Society, Pi.

Marketing And Advertising

Advertising