Gabrielle Hunt Email & Phone Number

Detroit, Mi, Us

Greater Detroit Area

Office transition from Weber Shandwick

Greater Detroit Area

• Examine campaign data from various measurement platforms like Google Analytics, Simply Measured and native social media analytics to evolve clients’ digital marketing strategy and provide actionable insights resulting in a 44% increase in social engagements and a 32% increase in website clicks YoY• Create monthly and quarterly recap reports for clients in numerous industries including automotive, tourism, and healthcare• Analyzed over $1.4MM of paid media across Facebook, Twitter, Instagram and LinkedIn to determine effectiveness of campaigns• Improved reporting efficiency by designing and launching static scorecards and interactive dashboards on Google Data Studio, PowerPoint and Excel• Monitor user sentiment and compare competitive share-of-voice using Sysomos

Greater Detroit Area

• Developed social strategy for Pinterest, focusing on increased cadence and improved brand messaging• Wrote and published social posts on Facebook, Instagram, Twitter and Pinterest for Pure Michigan • Manage, develop and execute all social media content for EcoCAR3, an automotive competition in North America• Engage with audience on Pure Michigan social channels to build trust with the online community• Compose, publish and monitor paid advertisements on Facebook

• Completed social media audits to determine key strengths and weaknesses in strategy• Drafted pitches and press releases for a variety of clients in the banking, retail and casino industries• Created travel-inspiring blog content for Pure Michigan website using WordPress• Carefully crafted and researched meta descriptions, headlines and keywords for SEO on blog content

• Created competitive analyses for several clients’ products to best determine weaknesses and opportunities • Worked with team of six interns on a real project which was presented to client and leadership • Develop strategy and creative brief for each client using market research and data, both primary and secondary

• Produce social strategy for CTools, the advanced web-based course and collaboration environment for students and faculty, by analyzing survey results to best address potential issues• Measure social media presence using a variety of metrics and Excel in order to better gauge marketing efforts• Implement new social outreach strategy using Twitter and Hootsuite increasing Twitter followers • Perform A/B testing analyses on email format by measuring open rates and click-through rates• Create engaging posts for internal newsletter and social media channels

• Provide excellent customer service by demonstrating knowledge of products and asking pertinent questions to best determine individual needs• Generate sales by suggesting products that complement purchases• Trusted with opening and closing the store• Greet and make customers feel welcome while handling cash and credit card purchases

Ann Arbor, Mi

•Analyze client data garnered through HubSpot to determine and evolve clients’ digital marketing strategy (email marketing, blogging, and social media)• Develop and distribute content through email marketing, SEO research, tracking and monitoring of audiences• Create social media posts for a variety of clients on platforms Google+, Facebook, Twitter, and Pinterest• Measure success of social media campaigns using Google Analytics as well as HubSpot analytics• Create reports for clients including successes, failures, areas for improvement, and recommendations

El Segundo, California

• Develop Social Ambassador Program proposal through extensive research with vendors and key stakeholders which is projected to increase the efficiency of marketing by increasing web traffic, awareness, trust, and impressions collectively by 10%• Improve an internal communication tool using similar external marketing strategies; for example, including more visual aids, which improved the reach and adoption of our internal social business platform, CORE• Consult with around 10 employees a week to resolve questions, understand needs, and provide solutions regarding CORE

Plymouth, Mi

• Lead marketing intelligence initiatives for North and South America by researching and analyzing internal and external data• Manage corporate brand training for North American Headquarters, including creating/updating presentations used for customers• Maintain competitor product matrix to compare existing products to determine best product positioning in marketplace• Direct, budget, and promote events such as tech shows, trade shows, and sponsorship events to reach our customers strategically,• Write weekly newsletter about happenings in the automotive world which allows for research on customers/competitors

Detroit, Mi

At New Detroit, I researched various elements for the Minority Small Business Series program. Through this program, we educated minority small business leaders on different subjects such as marketing, financial literacy, human resources, and much more. I researched the subject matter for the series and created reports based on my findings and what I believed small businesses need to know in order to succeed. I helped create presentation materials and planning for the sessions. Another project I worked on is a regional race report on the tri-county area of Metro Detroit as well as Detroit itself. This project demonstrates the disparities between different races on a variety of fronts such as educational attainment, population, and poverty rates. I worked with Excel to create the graphs, tables, and infographics to display the data in a easy-to-approach format. This made the report more accessible to the public.http://www.newdetroit.org/docs/press/MetropolitanDetroit_RaceEquity_Report_NewDetroit.pdf

United States

• Research industry trends in order to more efficiently reach target market• Produce written marketing copies• Analyze membership data to use for response analyses which offer valuable information regarding past campaigns• Run monthly membership reports to track progress

• Participate in economic research for Thomson Reuters/Surveys of Consumers project• Mail surveys to participants and record and code responses using a variety of software such as SPSS, SAS, and Excel• Perform data checks in order to insure correct information is being used for outcomes• Revise website and confirm study results have been updated