Gabrielle Lyon Email & Phone Number

Sanford, FL, US

Lebanon, PA, US

Licensed REALTOR with Wendell Hoover's Team at Iron Valley Real Estate of Central PA.

Hershey, PA, US

Hershey, PA, US

• Manages media relations and social media for three live entertainment venues: Hersheypark Stadium, GIANT Center, and Hershey Theatre
• Leads the development of unique and engaging content for Facebook, Twitter, and Instagram that drives event interest and ticket sales
• Increased Hershey Entertainment’s Instagram following by 102 percent in one year, successfully rebranded Hersheypark Stadium Facebook, and launched Hershey Entertainment Twitter
• Partners with the guest experience team to develop in-depth FAQs in order to provide consistent customer service on social media
• Identifies media outlets and key journalists for pitching opportunities. Includes, but not limited to, television interviews, editorials, event announcements and reviews

Camp Hill, Pennsylvania, US

• Recorded metrics using channel-specific insights, analyzed data and created detailed reports for each business line
• Processed social media requests and developed strategic social media copy
• Promoted events in real-time via social media channels, including Live Tweeting
• Organized and managed a tracker for record keeping purposes
• Researched current social media trends and stayed current with industry news
• Coordinated with media relations personnel on best engagement tactics for media on social channels

Harrisburg, PA, US

• Increased email open rates and utilized a call-to-action through strategic marketing emails
• Enhanced online community engagement through blog posts, promotions and driving website traffic
• Optimized public interaction with content through the creation of social media posts
• Conducted in-depth research to optimize client reach and support for a campaign
• Contribute to weekly media relations meetings for various pitching opportunities

• Advanced leadership through weekly meetings, promoting the club on campus as well as to the local community, and maintain relations with Student Government Association
• Organized professional development opportunities for members in the club to utilize
• Created an online presence for the club through establishing, maintaining and regularly updating Instagram, Facebook, and Twitter accounts
• Coordinated fundraising and awareness events for non-profit partners

• Strategized ways to promote The Pulse on campus through social media, marketing and brand awareness
• Hired new employees by reviewing applications, narrowing down candidates and conducting interviews
• Planned an anniversary celebration with over 300 attendees that included a concert, giveaways and various promotions before the event

Harrisburg, PA, US

• Led creation of content, posting and production of graphics for social media
• Drafted press releases, news releases and media advisories in addition to frequently updating a statewide media list
• Filtered and compiled media clips

Job entailed conducting interviews with various alumni of Messiah College and current students as well as faculty members and writing articles based on information gained from the interviews.

Bachelor'S Degree, Public Relations

High School Diploma