I manage and optimize our web and e-commerce platform, focusing on content, structure and user experience. I work closely with the marketing team to ensure seamless coordination with other channels, such as newsletters and social media, driving traffic, increasing sales and strengthening the brand. I also lead performance tracking, measurement, and analysis to drive continuous improvements, while also coordinating the presentation and promotion of our products on customers’ e-commerce platforms.

Responsible for all communication and marketing, from strategic planning to operational execution. This included everything from planning, implementing, and analyzing our communication efforts, both internally and externally, to creating content tailored to our target audience across all our channels. I was also responsible for updating, managing and continuously analyzing and optimizing our website.

Frontend developer as part of agile teams in various customer projects (e.g., Doktor.se) with focus on React, Next.js, and TypeScript. I was also a marketing communicator for our own agency focusing on marketing and communication activities in digital channels (social media, newsletters, website, etc.).

Responsible for HSB Stockholm's website which included everything from structure and content to conversion, SEO/SEM, measurement, analysis and optimization. The role also included content responsibility with focus on running the content work in all of HSB Stockholm's digital channels, both internal and external, together with the rest of the marketing team.

My role included full responsibility for social media marketing, both for Invise themselves and customers in a number of different industries, mainly in B2B. From strategy to implementation, analysis and optimization, I ensured that the social channels grew and created commitment with the goal of increasing both brand awareness and sales. In addition to this, I also had full communication responsibility for Invise as an agency.

Marketing Manager at BG Institute, a part of Blendow Group, and the Tax, Audit and Finance department. Responsible for the planning, execution and follow-up of all marketing activities, both digital and in print.

Responsible for the marketing of annual conferences such as Media Day (Dagens Media), Customer Insight Outlook (Dagens Media), and the 33 List (Ny Teknik and Affärsvärlden), among others. I was also in charge of the company's social media presence and all marketing activities related to the course operations, as well as team leader for our database team of four people.