Gabrielle Kauffman Email & Phone Number

• Strategized, executed and managed a variety of client social ad campaigns from conception to execution to analysis for high-profile clients, including Universal Pictures, Lionsgate, and Paramount.
• Led the creation of professional presentation decks tailored to client needs, showcasing strategic insights and performance metrics.
• Created, managed, watermarked, and distributed outgoing creative assets for review.
• Interfaced with studio clients, vendors and partners; coordinated meeting agendas, follow up with actions items, timeline deliverables and key performance metrics.

Culver City, California, United States

• Developed and executed impactful digital and social media campaigns for high-profile films, including Spider-Man: Across the Spider-Verse, No Hard Feelings, Insidious: The Red Door, Love Again, Big George Foreman, The.
• Collaborated cross-functionally and created content to successfully launch the Spider-Verse TikTok account, scaling to 1.5M followers
• Conducted competitive analysis and research to inform marketing strategies, providing valuable insights to Sony Pictures senior marketing executives.
• Managed pre-campaign audits of film cast social media presence, tracking talent social posts to optimize campaign impact.
• Developed and executed creative influencer activations, enhancing collaboration impact at in person events.
• Coordinated premiere events, including red carpet activities and talent/influencer interviews.

Indiana University

• Develop, manage and execute branding, advertising and promotional materials in support of the season.
• Collaborate with other University Players on show selection
• Produce, curate and deploy show content across digital media platforms
• Manage, update, and create content for our organization's website
• check out @universityplayers on instagram or universityplayers.org to see my designs dating back from March 2020

Indiana University

• Develop, manage and execute branding, advertising and promotional materials in support of the season.
• Collaborate with other University Players on show selection, ticketing, revenue and marketing strategies
• Produce, curate and deploy show content across digital media platforms

• Launched fast-growing apparel and accessories company; personally handle collection design and production, marketing, promotion, supply chain management, and quality control for a global customer base
• Designed, created, and produced all elements of wiredtiedye.com and digital media presence
• Leveraged social media channels for business growth, in particular, TikTok for Business and Instagram Reels
• Established a global ambassador program, create weekly digital content and editorial calendar, produce all digital and social content and consistently refresh the website with new content, brand messaging, and new.
• Manage company P&L, financials, and business reporting; identified Shopify as the business back-end commerce partner
• Pitched, negotiated, and secured early investors to support business launch; early investors have recaptured their initial investment