Gabrielle Kauffman Email & Phone Number

• Strategized, executed and managed a variety of client social ad campaigns from conception to execution to analysis for high-profile clients, including Universal Pictures, Lionsgate, and Paramount.• Led the creation of professional presentation decks tailored to client needs, showcasing strategic insights and performance metrics.• Created, managed, watermarked, and distributed outgoing creative assets for review.• Interfaced with studio clients, vendors and partners; coordinated meeting agendas, follow up with actions items, timeline deliverables and key performance metrics.

Culver City, California, United States

• Developed and executed impactful digital and social media campaigns for high-profile films, including Spider-Man: Across the Spider-Verse, No Hard Feelings, Insidious: The Red Door, Love Again, Big George Foreman, The Pope's Exorcist, Missing, and Devotion• Collaborated cross-functionally and created content to successfully launch the Spider-Verse TikTok account, scaling to 1.5M followers• Conducted competitive analysis and research to inform marketing strategies, providing valuable insights to Sony Pictures senior marketing executives.• Managed pre-campaign audits of film cast social media presence, tracking talent social posts to optimize campaign impact.• Developed and executed creative influencer activations, enhancing collaboration impact at in person events.• Coordinated premiere events, including red carpet activities and talent/influencer interviews.• Orchestrated creative asset delivery to vendors and other key stakeholders.• Proficiently organized and managed digital and social assets within CI Workspace, AdStream, and DMS, leading the coordination of YouTube paid media rotations.

Indiana University

• Develop, manage and execute branding, advertising and promotional materials in support of the season.• Collaborate with other University Players on show selection• Produce, curate and deploy show content across digital media platforms• Manage, update, and create content for our organization's website• check out @universityplayers on instagram or universityplayers.org to see my designs dating back from March 2020

Indiana University

• Develop, manage and execute branding, advertising and promotional materials in support of the season.• Collaborate with other University Players on show selection, ticketing, revenue and marketing strategies• Produce, curate and deploy show content across digital media platforms

• Launched fast-growing apparel and accessories company; personally handle collection design and production, marketing, promotion, supply chain management, and quality control for a global customer base• Designed, created, and produced all elements of wiredtiedye.com and digital media presence• Leveraged social media channels for business growth, in particular, TikTok for Business and Instagram Reels• Established a global ambassador program, create weekly digital content and editorial calendar, produce all digital and social content and consistently refresh the website with new content, brand messaging, and new products• Manage company P&L, financials, and business reporting; identified Shopify as the business back-end commerce partner• Pitched, negotiated, and secured early investors to support business launch; early investors have recaptured their initial investment