Clarifying & codifying external messaging strategy for executive leaders who are looking to disrupt their categories.

Developed creative/brand/GTM strategies, creative briefs, and creative marketing recommendations across client roster.Clients: General Motors, James Harden Wines, Body Armor, the CDC, Coca-Cola, and more.

Developed creative/brand/social strategies for AOR clients including Apple Music Talent, Apple TV+, DiscoverLA, Oura, ECOS, and more.

• Applied data-driven strategies on creative media performance weekly, monthly, and quarterly based on business KPIs for Walmart• Collaborated with team members across strategy, creative, account management, and production to optimize creative performance on all organic social media channels for Walmart and Audible• Provided insights and recommendations to clients about emerging trends from social listening queries

Ad Fellows is an eight month-long fellowship program that providers 30 budding marketers the opportunity to rotate on the brand and agency sides of marketing. The program aims at providing the participants valuable experience across Verizon's several marketing functions including media strategy, campaign development, branding, analytics, creative, and more.Clients: Verizon

Analyzed and authored insights reports across Coty, Best Buy, Amazon, and Target in order create actionable recommendations based on identified business opportunities

Developed phone/online surveys alongside the growth strategy team providing comprehensive insights prior to product launch.Formulated social media strategy for upcoming post across platforms tailored to market research insights on targeted audience.

Implemented strategies to improve online brand development for SocialFisch and PTTOW events by building online relationships with key influencers.

Consulted with the executive board to invent an event management system which increased internal efficiency for event managers, increased programming/sales in winter season, and bridged the performance gap for new hires by providing standardized templates for all procedures including: o Operations: Systematically setting goals based on evidential data concerning customer’s experience, pre-production proposals, ticketed attendants, and post-production sales. o Marketing schedule/calendar: Syncing proposal submissions and event pre-production timeline with marketing strategies in order to achieve overall goals of sourcing potential wine club members and fostering community engagement with MFW customers. o Sales Forecasting and Budgeting: Determining seasonal price adjustments, event prices, and budget availability for new events based on projected statistical outcomes. o Business Outreach: Investing in future business partnerships by curating international tourist experiences for new clientele specifically within the region of Zhongguo, China.

- Coordinated with event sponsors to ensure quality customer experience.- Managed event logistics ensuring timely execution of day-of schedule- Partnered venue managers to bring to life event designs- Supervised live talent including bands and DJ's for events.

Provided administrative support to a staff of 50+ employees by ensuring accurate input of reports into database, managing excel spreadsheets, monitoring department emails, organizing files, and fielding phone calls.

Spearheaded 3 rebranding campaigns and led all media production for SBG accounts. Managed a team of 10+ artists and designers. Designed web content. Transitioned promotional strategy from print to social media resulting in an increase of following by over 30% and a 20% increase of new members. Organized alumni outreach campaigns and built alumni email subscription network. Developed online publicity strategy for annual fundraising and mixer events, scouted sponsors, organized end of year banquets, and collaborated with music and arts organizations.