Gabrielle Adams Email and Phone Number
Business and Operations leader, passionate about creating value for users and brands through data-driven decision-making. Experienced in leading cross functional teams to deliver large scale initiatives from both a business and technical perspective.
Aaa Mountain West Group
View- Website:
- aaa.com/aaa/212/careers/index.html
- Employees:
- 3367
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Business OperationsAaa Mountain West GroupCalifornia, United States -
Head Of OperationsRetro Biosciences Jan 2024 - Aug 2024Redwood City, UsThis role oversaw operations, including facilities, office, lab, and vivarium operations for a high-velocity biotech startup. I was responsible for major facilities upgrades, office management, budget oversight, event planning and program management, travel and recruiting coordination, lab and instrument facilities and maintenance, and more. In this role, I:• Oversaw several large facilities projects, a building move, an HVAC overhaul, and a vivarium expansion, effectively doubling capacity for each• Planned a company offsite end-to-end with a month's notice• Oversaw planning, messaging, tooling, and rollout for employee classification conversion• Rolled out a team mission statement -
Business LeadSofi Dec 2021 - Jan 2024San Francisco, California, UsIn this role, I worked across functions and teams throughout the organization to drive key strategic initiatives, propel growth, refine processes, and pursue a more delightful, integrated member experience. I served as business lead for:• An app home redesign, for which we drove a 15% increase in member engagement and a 20% NPS boost• Numerous data enhancements, including leading the instrumentation of and access to key personalization attributes, saving thousands of marketing dollars and reducing targeted marketing-related complaints by 85% and improving data access 5x• Synthesized customer feedback data across channels to introduce a more cohesive prioritization framework to explicitly minimize member friction -
Director Ad OperationsEmodo Apr 2021 - Dec 2021San Francisco, California, UsManaging a team of Campaign Managers supporting Emodo's Managed Service business. Also overseeing Tech Ops, PYM (rate card, pricing), and key cross-functional initiatives. -
Director Global StrategyEmodo Jan 2020 - Aug 2021San Francisco, California, Us -
Director Client ServicesEmodo Nov 2017 - Jan 2020San Francisco, California, UsEricsson Emodo provides carrier-verified advertising and monetization solutions. Built from Ericsson’s tradition of innovation, scale, and reliability and Placecast’s decade-plus of leadership in digital advertising and data management, Ericsson Emodo delivers data solutions that help advertisers more accurately find and engage audiences, publishers increase the value of their ad inventory, and carriers drive more revenue from their data assets. -
Director Monetization OperationsSoundhound Inc. 2017 - Nov 2017Santa Clara, California, Us• Lead account management team for direct sales efforts, providing quote-to-cash support including RFP response, order management and implementation, custom program project management, campaign management, reporting, and billing• Design and manage ad product rate card and internal order management and reconciliation processes and templates• Administer CRM system, own training and sales pipeline management and reporting• Manage all remnant and programmatic monetization channels, including waterfall optimization and network relationship management• Own ad operations duties including trafficking, testing, and optimization• Coordinate with Product and Engineering teams on prioritization, product development, and monetization• Manage third party metrics providers and disseminate key data to internal and external parties• Shepherd new vendor and product vetting, negotiations, and onboarding -
Director Client ServicesSoundhound Inc. Jul 2014 - Jan 2017Santa Clara, California, Us -
Sr Manager, International Ad OperationsPandora Sep 2013 - Jul 2014Oakland, Ca, Us• Established International Ad Operations in Sydney, Australia: defined, vetted, and implemented quote to cash processes• Authored training materials, templates, rate card• Partnering with internal business analysts, product managers, systems owners to define, spec, and map requirements for scalable, compliant advertising support• Work with first international team to ensure a smooth, effective GTM in AU/NZ• Hire and train a local ad operations team to ensure continued campaign support consistent with the standards of Pandora US -
Sr Manager, Client ServicesPandora Mar 2012 - Sep 2013Oakland, Ca, Us• Hired, trained, and led a team of 25 Coordinators, Account Managers, and Supervisors supporting the Performance Sales Team from its inception• Determined and refined new processes and efficiencies to support campaigns sold by the Performance sales team• Trained team on supporting CPC, CPL, CPA, CPI, and pre-emptible CPM cost types, including enhanced and complex reporting, analysis, and campaign management strategy• Worked closely with internal Ad Tech, Yield, Engineering, Trafficking, Legal, and Finance teams to vet new tracking and serving technologies and vendors to monetize remnant mobile, tablet, and web inventory• Shepherded process change implementations, including order management system and ad server development, testing, and migration• Provided training and coaching in various campaign and client management systems, including Salesforce.com, Operative Dashboard, Dart for Publishers, et al.• Chaired system test projects and represented operational interests for large departmental projects and initiatives• Interfaced with company-wide leaders to reinforce company leadership objectives and standards -
Manager, Client ServicesPandora Mar 2011 - Mar 2012Oakland, Ca, Us• Created, defined, and oversaw implementation of new Inside Sales support team• Defined and developed scope job requirements, workflow, training, and procedure for Inside Sales support • Directed and led implementation of team protocol for to accommodate company IPO, SOX requirements• Managed team to ensure best-in-class support for prolific inside sales team; created a paradigm for support structure for several other teams nationwide• Identified opportunities for improvements in advertising serving and monetization platforms• Liaised with, develop collateral for, and provided support for Broadcast radio sales and support teams• Worked with internal teams to determine optimal workflows and procedures for all sales support teams• Scoped, solicited approval for, and rolled out new initiatives for entire Client Services department -
Advertising Project ManagerPandora Jan 2010 - Mar 2011Oakland, Ca, Us -
Ad Operations AnalystPandora May 2009 - Dec 2009Oakland, Ca, Us -
Account CoordinatorCbs Interactive (Formerly Cnet Networks, Inc) Mar 2007 - May 2009San Francisco, Ca, Us -
Account ExecutiveImagenet Llc 2005 - 2007Tampa, Florida, Us
Gabrielle Adams Education Details
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Brandeis UniversityEconomics -
University Of San Francisco School Of ManagementProject Management
Frequently Asked Questions about Gabrielle Adams
What company does Gabrielle Adams work for?
Gabrielle Adams works for Aaa Mountain West Group
What is Gabrielle Adams's role at the current company?
Gabrielle Adams's current role is Business Operations.
What schools did Gabrielle Adams attend?
Gabrielle Adams attended Brandeis University, University Of San Francisco School Of Management.
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