Gabrielle Adams

Gabrielle Adams Email and Phone Number

Business Operations @ AAA Mountain West Group
California, United States
Gabrielle Adams's Location
San Francisco Bay Area, United States, United States
About Gabrielle Adams

Business and Operations leader, passionate about creating value for users and brands through data-driven decision-making. Experienced in leading cross functional teams to deliver large scale initiatives from both a business and technical perspective.

Gabrielle Adams's Current Company Details
AAA Mountain West Group

Aaa Mountain West Group

View
Business Operations
California, United States
Employees:
3367
Gabrielle Adams Work Experience Details
  • Aaa Mountain West Group
    Business Operations
    Aaa Mountain West Group
    California, United States
  • Retro Biosciences
    Head Of Operations
    Retro Biosciences Jan 2024 - Aug 2024
    Redwood City, Us
    This role oversaw operations, including facilities, office, lab, and vivarium operations for a high-velocity biotech startup. I was responsible for major facilities upgrades, office management, budget oversight, event planning and program management, travel and recruiting coordination, lab and instrument facilities and maintenance, and more. In this role, I:• Oversaw several large facilities projects, a building move, an HVAC overhaul, and a vivarium expansion, effectively doubling capacity for each• Planned a company offsite end-to-end with a month's notice• Oversaw planning, messaging, tooling, and rollout for employee classification conversion• Rolled out a team mission statement
  • Sofi
    Business Lead
    Sofi Dec 2021 - Jan 2024
    San Francisco, California, Us
    In this role, I worked across functions and teams throughout the organization to drive key strategic initiatives, propel growth, refine processes, and pursue a more delightful, integrated member experience. I served as business lead for:• An app home redesign, for which we drove a 15% increase in member engagement and a 20% NPS boost• Numerous data enhancements, including leading the instrumentation of and access to key personalization attributes, saving thousands of marketing dollars and reducing targeted marketing-related complaints by 85% and improving data access 5x• Synthesized customer feedback data across channels to introduce a more cohesive prioritization framework to explicitly minimize member friction
  • Emodo
    Director Ad Operations
    Emodo Apr 2021 - Dec 2021
    San Francisco, California, Us
    Managing a team of Campaign Managers supporting Emodo's Managed Service business. Also overseeing Tech Ops, PYM (rate card, pricing), and key cross-functional initiatives.
  • Emodo
    Director Global Strategy
    Emodo Jan 2020 - Aug 2021
    San Francisco, California, Us
  • Emodo
    Director Client Services
    Emodo Nov 2017 - Jan 2020
    San Francisco, California, Us
    Ericsson Emodo provides carrier-verified advertising and monetization solutions. Built from Ericsson’s tradition of innovation, scale, and reliability and Placecast’s decade-plus of leadership in digital advertising and data management, Ericsson Emodo delivers data solutions that help advertisers more accurately find and engage audiences, publishers increase the value of their ad inventory, and carriers drive more revenue from their data assets.
  • Soundhound Inc.
    Director Monetization Operations
    Soundhound Inc. 2017 - Nov 2017
    Santa Clara, California, Us
    • Lead account management team for direct sales efforts, providing quote-to-cash support including RFP response, order management and implementation, custom program project management, campaign management, reporting, and billing• Design and manage ad product rate card and internal order management and reconciliation processes and templates• Administer CRM system, own training and sales pipeline management and reporting• Manage all remnant and programmatic monetization channels, including waterfall optimization and network relationship management• Own ad operations duties including trafficking, testing, and optimization• Coordinate with Product and Engineering teams on prioritization, product development, and monetization• Manage third party metrics providers and disseminate key data to internal and external parties• Shepherd new vendor and product vetting, negotiations, and onboarding
  • Soundhound Inc.
    Director Client Services
    Soundhound Inc. Jul 2014 - Jan 2017
    Santa Clara, California, Us
  • Pandora
    Sr Manager, International Ad Operations
    Pandora Sep 2013 - Jul 2014
    Oakland, Ca, Us
    • Established International Ad Operations in Sydney, Australia: defined, vetted, and implemented quote to cash processes• Authored training materials, templates, rate card• Partnering with internal business analysts, product managers, systems owners to define, spec, and map requirements for scalable, compliant advertising support• Work with first international team to ensure a smooth, effective GTM in AU/NZ• Hire and train a local ad operations team to ensure continued campaign support consistent with the standards of Pandora US
  • Pandora
    Sr Manager, Client Services
    Pandora Mar 2012 - Sep 2013
    Oakland, Ca, Us
    • Hired, trained, and led a team of 25 Coordinators, Account Managers, and Supervisors supporting the Performance Sales Team from its inception• Determined and refined new processes and efficiencies to support campaigns sold by the Performance sales team• Trained team on supporting CPC, CPL, CPA, CPI, and pre-emptible CPM cost types, including enhanced and complex reporting, analysis, and campaign management strategy• Worked closely with internal Ad Tech, Yield, Engineering, Trafficking, Legal, and Finance teams to vet new tracking and serving technologies and vendors to monetize remnant mobile, tablet, and web inventory• Shepherded process change implementations, including order management system and ad server development, testing, and migration• Provided training and coaching in various campaign and client management systems, including Salesforce.com, Operative Dashboard, Dart for Publishers, et al.• Chaired system test projects and represented operational interests for large departmental projects and initiatives• Interfaced with company-wide leaders to reinforce company leadership objectives and standards
  • Pandora
    Manager, Client Services
    Pandora Mar 2011 - Mar 2012
    Oakland, Ca, Us
    • Created, defined, and oversaw implementation of new Inside Sales support team• Defined and developed scope job requirements, workflow, training, and procedure for Inside Sales support • Directed and led implementation of team protocol for to accommodate company IPO, SOX requirements• Managed team to ensure best-in-class support for prolific inside sales team; created a paradigm for support structure for several other teams nationwide• Identified opportunities for improvements in advertising serving and monetization platforms• Liaised with, develop collateral for, and provided support for Broadcast radio sales and support teams• Worked with internal teams to determine optimal workflows and procedures for all sales support teams• Scoped, solicited approval for, and rolled out new initiatives for entire Client Services department
  • Pandora
    Advertising Project Manager
    Pandora Jan 2010 - Mar 2011
    Oakland, Ca, Us
  • Pandora
    Ad Operations Analyst
    Pandora May 2009 - Dec 2009
    Oakland, Ca, Us
  • Cbs Interactive (Formerly Cnet Networks, Inc)
    Account Coordinator
    Cbs Interactive (Formerly Cnet Networks, Inc) Mar 2007 - May 2009
    San Francisco, Ca, Us
  • Imagenet Llc
    Account Executive
    Imagenet Llc 2005 - 2007
    Tampa, Florida, Us

Gabrielle Adams Education Details

  • Brandeis University
    Brandeis University
    Economics
  • University Of San Francisco School Of Management
    University Of San Francisco School Of Management
    Project Management

Frequently Asked Questions about Gabrielle Adams

What company does Gabrielle Adams work for?

Gabrielle Adams works for Aaa Mountain West Group

What is Gabrielle Adams's role at the current company?

Gabrielle Adams's current role is Business Operations.

What schools did Gabrielle Adams attend?

Gabrielle Adams attended Brandeis University, University Of San Francisco School Of Management.

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