Gabrielle Nouhra is a marketing executive living in New York City. Her unique background is honed from years of experience sitting in different seats of the marketing table: technology, brand, media, sales and agency. Gabrielle began her career advising global brands in various stages of lifecycle and marketplace conditions at digital advertising agencies, most notably Digitas. In her next chapter of 10 years at Google, she leveraged her aptitude for business strategy and innovation, coupled with her appreciation for how advertising was evolving, creating scaled programs that connected Google digital services with global advertising and media agencies. She was instrumental in bringing to fruition three cutting-edge global resources for brands and agencies. These resources enlighten clients on the importance and techniques involved in making effective ads on YouTube. These programs reached more than 25K marketers worldwide, were translated into 20+ languages, and were covered by notable publications such as CNBC, Advertising Age, AdWeek, Campaignlive.co.uk amongst others. She was also an active member of the Google Latin@ community.Currently, she is the Director of Marketing for Quizlet, one of Gen Z’s most loved brands, which has fueled a cycle of learning and the democratization of educational resources in the US and overseas. She developed and led the creation of a new platform for advertisers who want to reach teachers and students in high school and college (as well as law and medical schools) at the intersection of values, trust, and success as they prepare to conquer their next goal. She oversees a team that creates awareness, interest, and desire for their ad platform and entices new advertisers to invest in high-quality audiences and brand-safe advertising environments.Most recently, her work launching Quizlet Ads, a global platform targeting advertising and marketing professionals, was awarded Highly Commended by The Drum Awards.