As Senior Director of Marketing, I develop and oversee all creative services, communication and advertising plans, brand management, social media, websites, digital/print production, and distribution. I lead a small but mighty marketing team responsible for creating and implementing marketing plans to meet sales and retention targets and elevate brand recognition to improve customer experience and loyalty.As part of my role, I:- Create, implement, and oversee strategic B2B go-to-market initiatives to surpass lead generation goals.- Work closely with the Executive team to align new marketing strategies with business objectives.- Collaborate closely with Product Marketing to develop promotional content, including press releases, blogs, white papers, promotional videos, web content, and webinars.- Collaborate with the Partnership team on ecosystem-led growth strategies. - Work with the Sales and Account Director teams to develop and enhance sales enablement strategies.- Manage all inbound marketing strategies and paid and earned media execution.- Monitor and analyze marketing metrics across channels, overseeing reports and dashboards and providing data-driven recommendations to enhance campaigns consistently.- Develop creative strategy and oversee the execution of marketing deliverables, including digital/print brochures, presentation templates, email campaigns, social/display ads, and event displays.- Establish, maintain, and build the company's brand through various print and online platforms and ensure adherence to brand guidelines in all corporate and strategic partner collateral.- Manage key marketing and sales enablement platforms such as HubSpot, ZoomInfo, Google Ads, Google Analytics, Google Search Console, LinkedIn, Facebook, Instagram, etc.- Manage an external SEO agency.- Manage marketing analytics tools.- Manage and develop direct reports.

As Director of Marketing for Deep Sync, I lead the marketing, brand, and sales enablement strategies for Deep Sync and its evolving family of brands: Compact Information Systems, HomeData, AccuData Integrated Marketing, AlumniFinder, ASL Marketing, and CollegeBound Selection Service.Since 2022, I have implemented HubSpot's Enterprise CRM, Sales, Marketing, and Service Hubs company-wide. This included migrating and unifying disparate databases (from outdated legacy systems); setting up (from scratch) Sales snippets, templates, sequences, and playbooks; implementing the Marketing ads, social, and email features (this part was easy!); developing (with tons of cross-functional collaboration) Service inboxes, chat flows, ticket pipelines, and knowledge bases; creating (oodles of) custom reports and dashboards; building lots (and lots) of workflows; and leading all training, documentation (including a 90-page playbook), and adoption initiatives for the Sales and Client Success teams.In 2023, we successfully migrated the Compact, ASL Marketing, and HomeData brands under the Deep Sync brand umbrella. This included migrating their corporate websites to pages on the Deep Sync website and consolidating their email, phone, and social media communications. What were once longstanding companies with unique brand images are now represented as Deep Sync datasets with the original brand names as identifiers. In 2024, we did the same for AccuData Integrated Marketing.

As Director of Marketing for AccuData, I am responsible for leading the B2B marketing, brand, and communications strategies for AccuData and its subsidiary brand, AlumniFinder. In just under 4 years as Director, I have been responsible for the strategic rebrand of both AccuData and AlumniFinder, including the refinement of our target audiences, development of our core messaging, design of new websites and updates to our eCommerce platforms, and significant enhancements to our visual identity; development of a print, digital, and video content library of more than 200 pieces; refinement of our sales and reseller enablement strategies; creation of our Account Based Marketing programs; and the alignment of our Sales and Marketing departments. I oversee all customer communications for both brands and in all channels, including email, print, social media, and digital. Some of my 2021 accomplishments include: a 144% increase in marketing leads; a 55% year-over-year growth in organic web traffic; and the identification, evaluation, and implementation of new technologies for lead generation and nurturing, including HubSpot.

As Marketing Manager of Strategic Accounts, my role is to generate interest from enterprise brands in our data-driven marketing solutions. I have successfully launched a new brand image for my division, which includes the management of a dedicated website; design and development of new marketing collateral; management of video projects, including a weekly series; loyalty and acquisition email marketing; management of the smart data blog; development of case studies and white papers; social media management; lead generation campaigns; coordination of trade shows and speaking engagements; and launch of our new Account Based Marketing program in which I have worked to better align our marketing and sales teams. My specialties include demand generation, lead generation, copywriting, branding and communications, social media management

As Marketing Manager of Trxade Group Inc., I developed and executed traditional and digital marketing strategies and tactics that included: strategic planning, search engine marketing, social media marketing, paid search optimization, branding, campaign management, website management, email marketing and automation, project management, and lead generation. In addition, I worked directly with the Sales Manager and Sales team to develop a strong alignment between Marketing and Sales with the overall goal of transitioning from Outbound to Inbound Sales. I also began the journey of learning and implementing Salesforce for administrative and marketing automation.

I worked directly with the Executive Director and Program Manager to manage public relations and marketing tasks, such as writing and distributing press releases and the company newsletter, social media management, event planning, and donor recognition.

My responsibilities included working directly with the Executive Director and Board of Directors to develop and implement a comprehensive fund development strategy to include grants, corporate sponsorship, donor cultivation, annual giving, peer-to-peer fundraising, social media campaigns, and an annual fundraising event.Visit this link to see me on-air representing ReDefiners!http://www.abcactionnews.com/morning-blend/learning-a-second-language_

As Director of The Centre for Girls, I brought new life to a newly re-opened and desperately under-funded center in Seminole Heights. I did this thorough strategic governance and active collaboration with community-based organizations. I developed and led a dynamic team of dedicated women, artists, expert instructors, college interns, and volunteers to develop a vibrant arts enrichment and education center for girls, aged 5-14. In addition to creating all new policies & procedures, developing & implementing new programs, and hiring & managing instructors, I also developed & managed the center's website, social media & marketing.During my time at the Centre, I accomplished the following:- Secured $309,000 grant funded by the Children's Board of Hillsborough County to support innovative programming for middle-school girls- Obtained $20,000 to launch proven Arts-Integrated Tutoring Program to enhance reading and writing scores via visual and performing arts- Secured $20,000 sponsorship for new digital lab to add STEM-based programming to Center’s arts enrichment curriculum- Developed, promoted, and implemented the first full-term summer camp program since the Center’s reopening and collected $12,000 in programming fees - Obtained $10,000 sponsorship to award Summer Camp scholarships to deserving families in 2015 and $20,000 sponsorship in 2016 - Fulfilled a collaborative arts exchange project with Jamaica for 300 children funded by the Florida Division of Cultural Affairs and secured $24,500 for a similar program in 2016- Implemented $10,000 character-based education program as partnership with local non-profit, underwritten by TECO Energy - Obtained $6500 in fundraising sponsored by local community organization, the Heights Collective- Developed a Center-specific Advisory Council, chaired by Hillsborough BOCC Chair, Sandy Murman- Developed Girls GLOW! body-image and self-esteem initiative sponsored by Tampa Bay Parenting, TECO Energy, and Florida Blue

Taught Principles of Marketing course to undergraduate students at Tampa's number-1 rated business school.

As Mace Multimedia's 'Mad Strategist', I developed fresh marketing and branding strategies for small to mid-sized businesses in Tampa Bay . I led a team of creative writers, designers, and thinkers who were committed to taking our clients to the next level. Mace Multimedia was a boutique marketing agency focused on strategic marketing, branding and communications, graphic and web design, search engine marketing, social media marketing, eCommerce solutions, and mobile marketing. We served many industries, including healthcare, home services, legal services, financial services, entertainment, wellness brands, and charitable organizations.

Created $50K in additional revenue by launching a new divisionProduced $25K in savings by designing all marketing literature internallyProduced $10K in savings through Lean Project initiatives

Acquired $25K in new monthly revenue Maintained $300K annual book of business

Maintained $1M annual book of business

Maintained $750K annual book of business

Phoned doctors and their offices to report patient’s lab results in a serious and timely mannerBecame proficient in Microsoft NT Operating System