Organized a strategic approach to marketing and fundraising opportunities during COVID restrictions to maximize sales at the café and donations for the non-profit animal rescue while maintaining safe protocols for staff, customers, and donors.• Coordinated marketing/social media calendars and content for both the business and non-profit to maximize efforts and increase impressions/followers (10,000+ followers)• Solicited and tracked sponsors while ensuring recognition benefits were executed as agreed • Researched and implemented non-traditional, niche marketing opportunities, including writing press releases for relevant events and programs, to keep fundraisers and promotions relevant and engaging• Developed and promoted private event packages (in accordance with CDC guidelines) to grow an additional source of revenue• Managed and coached/trained staff on both safety requirements and business development techniques

Led fundraising activities and managed the development and implementation of project plans for all events while liaising with the campaign, community impact, and marketing departments to ensure appropriate messaging and publicity of all events.• Developed communication and event strategy to increase donor activity within young professionals and women’s leadership groups as well as high net worth individuals through volunteer activities, networking opportunities, and educational programs to address community needs • Coordinated with vendors, participants, and staff to ensure memorable and impactful events with up to 1,000 in attendanceo Facilitated details and payment with multiple vendorso Sourced venues, caterers, AV companies, and entertainmento Coordinated travel for VIPs and speakerso Generated and distributed leads as appropriate• Managed several committees of external stakeholders, including training and supervising an Event Assistant and 10-30 volunteers at each event• Negotiated and ensured corporate sponsorship benefits totaling over $200,000 annually were activated as outlined• Controlled expenses by negotiating rates and soliciting in-kind donations to meet limited budget• Developed programs, scripts, and agendas to meet events’ objectives, both in messaging and logistical elements• Identified event elements and determined their logical sequencing and developed efficient schedules• Led internal campaign to offer professional development opportunities, increase giving, and promote employment engagement• Developed ROI mechanism within fundraising software to measure giving patterns of event participants, identifying growth opportunities in approximately half of attendees• Created reports and tracking systems for development activities (both individual and corporate giving)• Quickly transitioned events program from live events to virtual during the COVID pandemic, including researching products and best practices to facilitate the transition

Promoted the mission of the Humane Society of Westmoreland County by providing low-cost veterinary services and companion animal rescue services. Handled front office coordination including fundraising campaigns as well as intake and adoption procedures.• Set surgery dates and times with patients in accordance with the requirements and staffing needed for operation• Ensured that all preoperative testing required for surgical procedures was scheduled• Upsold optional services as appropriate (average of additional $500 in revenue each week)• Collaborated with staff and committee members to organize and promote fundraisers and awareness pieces via social media and traditional methods

Held multi-functional role, executing marketing initiatives in various offices to obtain new clients, increase wallet share of existing clients, and exceed client satisfaction levels. Coordinated tasks with varying levels of management and individual contributors to increase revenue and promote company’s thought leadership. • Planned, executed, and reconciled yearly budget of $1.5 – $3 million• Worked closely with C-Suite and senior executives, determining objectives, developing strategies, and measuring ROI on marketing initiatives• Researched upcoming trends and topics of concern, offering timely and informative programs – including continuing education seminars – for clients, prospects, and centers of influence• Served as event and marketing content concierge with Ultra High Net Worth clients, exceeding satisfaction levels and encouraging referrals• Coordinated wide range of events, including small dinners, large seminars, conferences, and tradeshows in various cities across US, enhancing brand recognition and market awareness• Acted as brand ambassador internally and externally by negotiating and promoting brand via social media, advertising, and printed media• Maintained certification in compliance-related matters (KYC/AML, budget reporting, phishing and internet safety, general policies and procedures), adhering to company and federal regulations• Tested new technological platforms as an early adopter/UAT and suggested enhancements to improve functionality• Evaluated opportunities with charities that enhanced community involvement as part of corporate social responsibility