• Launched executive thought leadership strategy on LinkedIn that performed ~3X above benchmark, leveraging SEO- and sentiment-driven analysis to curate a high-conversion editorial calendar.• Deployed firm’s first-ever consideration-level social media strategy generating 191 leads for The Trust Leadership Institute and 300+ for P&T Risk Management portfolio.• Revamped P&T ad creative, copy, and budget optimization strategies, resulting in 435.71% increase in portfolio-wide engagement rate from FY21 to FY24.• Launched groundbreaking social media campaign for firm's $1B generative AI investment, resulting in 770K+ impressions, 4% engagement rate (9% on C&D LinkedIn Showcase page), feature as a “top story” in LinkedIn News, and 866 PwCers posting on employee advocacy tool, generating 1.37M+ impressions.• Collaborated with P&T Creative Director to resolve UX disconnect, which included implementing new review/feedback process and producing social style guide. These changes contributed to above benchmark performance for subsequent campaigns, including Customer Link Product: 285K+ impressions, 0.67% CTR (~2X above benchmark), $3.36 CPC, 1.9K+ clicks.• Co-produced firm’s timesaving paid media brief, contributing to greater cross-team transparency, efficiency, and accuracy.• Led several AI coaching sessions (contributing to ChatPwC use case development and tool adoption), provided case studies to support client engagement documents, and conducted AI-driven IDL session in FY24 as AI Committee Pilot Member.• Integrated firm's FY24 economic buyer strategy, contributing to 2X higher engagement rate compared to FY23.• Transformed P&T marketing lead into social media champion by promoting transparency and data-driven solutions. Consistently surpassed campaign benchmarks, while driving consistent buy-in for innovative social strategies.

Creating a space for women of color to find balance, heal and transform through yoga and meditation. Clients include Accenture, IBM, Friedman LLP, Girl's Quest and BK Yoga Club.

• Specialized marketing and PR consulting for small black business startups • Created pitch desk, restrategized mission statement and objective at MindDot• Set tone, style and voice guidelines for brand and created/managed content across social media channels for women’s custom intimate apparel startup. Supported video production and branded presentation deck for investors to strengthen business viability message • Helped 4-time NY Times best-selling author of YA book series prepare next book. Researched and created succinct copy including engaging taglines and headlines. Barnes and Nobles named the book one of their best teen books of the year• Work with professionals seeking social media branding advice to enhance digital image and support job search effort• Consulting on MBA personal essay writing for admittance into top-20 ranked programs

• Manage and execute paid and organic social media campaigns across Twitter, LinkedIn and Facebook—boosting overall social followers by 400% since August 2018• Devised and launched social media strategy focused on regular posting, templated imagery and verbiage (targeted to a specific audience). Strategy streamlined posting process, increased engagement 360%, comments 200% and shares 150% in the first 7 days• Launched firm’s first LinkedIn recruiting campaign. Content performed above the industry average and resulted in 26 new hires in 3 months—a successful campaign per LinkedIn• Write SEO-rich website content, (including 11 webpages) and manage SEO and CMS vendors• Curated and created all copy and led creative vision for firm's first-ever annual, year-in-review document • Led content and creative for the launch of the D&I webpage and LinkedIn recruitment campaign (launching top-performing ad to date) • Established division’s first editorial calendar and outlined policies and procedures for social media monitoring. Both actions streamlined processes, minimized errors and encouraged the team to think more strategically about external communications• Selected to write speeches for Co-Managing Partner. Complimented on the ability to execute on tight deadlines and engage the audience by effectively spinning stories around personal experiences• Received 4 awards for work submitted, including LIDA Award for rebranded website for CyZen, firm’s Cyber Security Consulting service. • Developed, launched and led a firm-wide contributing writer initiative—including writing workshops—garnering 40+ new writers across office locations at varying professional levels• Manage PR vendor to direct targeted campaigns that align to firm goals and objectives

• Created, executed and managed Avon USA’s first social media content marketing strategy to educate Representatives (Reps) on ways to more effectively sell products. Included static images, infographics and videos. Increased weekly Facebook reach by 200%• Enforced brand guidelines and increased Reps sales by curating and managing ready-to-share marketing content in Avon’s mobile app—Social Media Center• Presented monthly reporting on channel growth, engagement, top-performing content and competitive analysis that helped shape companywide marketing initiatives• Led on-site live event coverage of “Rep Fest” including production and execution, photography and video interviews. Streaming on Facebook promoted inclusion of Reps unable to attend event and expanded exposure of sales messages

• Supervised editorial content for agency website and managed Marketing Assistant responsible for promoting website items and other marketing-related content. Website received kudos for providing timely, informative and relevant content covering firm-wide news and events. • Executed community outreach programs/events (avg 5 per month) and arranged increased media coverage by outlets including NY Times, Crain’s, CNN, Vogue and BBC. Resulted in improved community relations during construction of Second Avenue Subway.• Influenced design concept of #7 Line inclined elevator by presenting architectural research to MTA Capital Construction President and executive committee.• Secured media coverage, drove communication effort and managed marketing, vendor relationships and MTA stakeholders to successfully publicize Fulton Center’s rehabilitation and #7 Line Extension ribbon cutting opening ceremony with dignitaries. • Wrote MTA presidential speeches and/or talking points for corporate events, transportation project openings and regional award ceremonies. Received positive feedback on work and favorable media coverage quoting segments of speeches.

• Pitched editorial, layout and logo concepts to Editor-in-Chef for January 2013 redesign of magazine. Ideas recognized as innovative and reflective of readership research (focus groups, online surveys/polls) and competitive analysis.• Crafted creative and technology copy of 7 Years Younger, The Anti-Aging Breakthrough Diet. Recognized in “Acknowledgement” section of book for writing contribution and coordination efforts. • Interviewed couples and wrote “The Other Half” relationship column. Also authored “Best Summer Beach Books” column. Management welcomed approach taken to bring diversity and unique reads to the table.• Took initiative to review and pitch newly released books to Editor-in-Chief for monthly “Good Reads” column. Several were green-lighted and was encouraged to continue finding and suggesting new authors.• Handled all contributing writer relationships. Served as liaison between external writers and editors. • Maintained open line of communication that helped ensure clear understanding of assignments, properly branded content and timely delivery of tasks.

• Planned and executed first-ever press and technology event• Strategized content initiatives to drive sales by leveraging insights from Google Analytics• Facilitated press requests to raise Etsy’s brand awareness

• Researched, analyzed and created a 150-page global intellectual property legislative reference for executives• Attended meetings on Capitol Hill and reported relevant legislative patent updates for the VP of Public Policy

• Strategized outreach initiatives with the Deputy Director to promote nonprofits• Curated website through crafted messaging to publicize cultural events• Devised PSAs for Commissioner Kate D. Levin to publicize on WQXR-FM

• Researched reputation-related issues and presented findings to Chief Reputation Strategist