Gabrielle Andrade Email & Phone Number

San Francisco, Ca, Us

Westfield Center, Ohio, Us

Phoenix, Arizona, Us

Phoenix, Arizona, Us

New York, Ny , Us

WIN is a not-for-profit that is dedicated to advancing women as change-makers and leading voices in innovation. We create momentum for women in innovation through action-oriented programming, tangible tools and resources, and the support of a generous community.· Lead the creation of Women In Innovation SF’s overall marketing strategy.· Create and execute the marketing plan for all monthly events.· Track KPIs to find opportunities for optimization and integrate learningsimmediately.· Write monthly emails, blog posts, and social media posts that promote eventsand activities within the WIN SF community

Phoenix, Arizona, Us

Coplex is the leading venture studio focused on health. Our mission is to create a healthier world through entrepreneurship. • Led engagements with corporate innovation clients to identify opportunities in themarket, and then quickly design, validate, and build companies.· Acted as a “co-founder”, driving the full venture-building process - including businessmodel ideation, testing, product strategy, brand design, sales, marketing, and fundraising.· Became a fast expert in various sectors and industries in order to make informedrecommendations on business model, product, and marketing.· Managed a team of developers, designers, and growth and content strategists.· Conducted market reserach and customer interviews to uncover insights that informbusiness model, product development, and positioning in the market.· Communicated strategy and business decisions to internal team and clients throughhigh-quality deliverables and presentations.

· Worked across a variety of B2B and B2C clients such as Accenture, Comcast, StitchFix, Humana, Teck, Georgia Pacific, Riot Games, Silicon Valley Bank, Varidesk, and more.· Performed business, marketing and brand analyses (e.g. competitive analysis, consumer research, research analysis, business deep dives, etc.).· Authored clear and impactful creative briefs that ensure all creative outputs drive business results.· Collaborated with team members to prepare and deliver presentations to senior level clients including competitive analysis, brand architecture, brand positioning, brand strategy, and naming.· Wrote compelling brand positioning statements, strategies, and value propositions that drive business and resonate with consumers.

New York, Ny, Us

Account Executive on Major League Baseball, The Hershey Company & KraftHeinz.• Provided best in class account management, building client relationships by demonstrating genuine interest & expertise in client’s business objectives.• Informed brand strategy & campaign strategy through weekly research on competitive and cultural trends.• Designed briefs that acted as inspiration & strategic inputs for creative development.• Prepared & delivered presentations to Sr. clients including competitive analysis, strategic planning, comms planning, production/project management and more.• Worked with strategy team in full brand repositioning for Hershey brand, resulting in new packaging, new VIS & TOV/tagline and a new campaign.• Collaborated with internal innovation team to develop full innovation pipeline for client (Briefing, initial consumer groups, establishing ideation platforms, idea development, product naming, and final concept testing).

New York, Ny, Us

• Served as an advisor mediator, and a supervisor to 40 students on a residential community floor• Collaborated with 15 Residential Staff to create and foster a strong living and learning community. • Assisted in the selection, evaluation and training of incoming Residential Advisors• Enforced and implement all University and Housing policies to ensure a safe living space• Budgeted and allocated money used within the resident hall to organize events and activities.

New York, Ny, Us

Sophomore Representative (Communications Board and Student Life Board) (2014- present)• Operated as a liaison between the student body and administration. • Worked specifically with planning, budgeting, and advertising events catered to the student body.• Engaged closely with other members of student council, administration, and all other departments of Columbia University.

New York City, Ny, Us

• Studied competitors’ methods of delivering advertising to increase impressions in NBCUniversal ads.• Created and managed the clusters for each network (E!, Esquire, NBC, Bravo, Syfy, USA, and Oxygen) that were used in planning advertising campaigns. • Created and organized a master calendar with all sold and available inventory for Fandango.• Assisted with presentations, preparing spreadsheets, and other duties as needed.

• Assisted in large scale event activations for clients like Marriott, JBL, and Google Express across the country.• Participated in all stages of an experiential marketing campaign including initial brainstorming sessions, creating social media components and developing and executing event activations. • Assisted in writing and editing content for decks used in pitching future clients. • Interacted directly with clients in meetings and during event activations.