Gabrielle Vasquez Email & Phone Number

Los Angeles, California, United States

Managed daily interactions with talent, influencers, and celebrities in paid creator partnerships, ensuring all activities align with contractual obligations.Oversaw the fulfillment of influencer product orders, processed payments upon meeting deliverables, and monitored compliance with brand guidelines.Evaluated creator performance to determine potential contract renewals, leveraging analytics and campaign outcomes to make informed decisions.Collaborated with the legal team to address non-compliance issues, ensuring adherence to contractual agreements.Led influencer marketing campaigns by developing engaging content strategies, analyzing performance metrics, and optimizing outcomes to meet campaign goals.Built and maintained strong relationships with influencers, designing activations that increased brand visibility and audience engagement.Shared industry trends and insights with cross-functional teams to enhance campaign strategies and improve execution.Maintained an updated influencer database, ensuring accurate tracking of partnerships and streamlined communication.

Los Angeles, California, United States

In Summer 2024, I created an Olympics-inspired campaign strategy for Fashion Nova, leading to the launch of the 'FN Paris' collection and promotion of the Summer '24 Event. We partnered with influencers to showcase country-themed and medal-inspired outfits, aligning with the website's Summer Event capsule. I also helped roll out Fashion Nova's first PR Box series, sent to A-list influencers to promote both the 'FN Paris' collection and the 2024 Paris Olympics. My other responsibilities included: Manage daily interactions with talent, influencers, and celebrities in gifted partnerships, fulfilling product requests and maintaining influencer databases.Lead influencer marketing campaigns by developing engaging content strategies, analyzing performance metrics, and optimizing campaign outcomes.Build strong, strategic relationships with influencers, implementing activations that enhance brand visibility and audience engagement.Develop influencer partnerships that boost brand presence, foster authentic connections, and drive measurable impact.Share industry trends and insights with cross-functional teams, ensuring smooth communication and execution of campaigns.

Los Angeles Metropolitan Area

• Drafted press releases for diverse clients in brand, festival, and artist relations.• Created weekly campaign press reports using Muck Rack, monitoring traditional press and social media mentions for insights to the client.• Maintained an extensive and updated master database of national and regional media contacts, ensuring the best points of contact across diverse outlets. • Pitched and secured national/regional media placements across various platforms like editorial, broadcast, radio, social, and podcasts. •Established strong media relationships in major US and CA markets such as LA, NYC, and TOR for touring artists.• Coordinated interviews/appearances for clients with media partners through in-person, virtual, phone, and email channels. Managed logistics for interviews, appearances, performances, and events.• Assisted in delivering successful music festival campaigns, managing nationwide line-up announcements, social media takeovers, press trips, applications, and securing press opportunities for all festival talent.• Led influencer activations, cultivating relationships to increase product placements, broaden audience reach, and elevate brand awareness.

Los Angeles, California, United States

• Learned how to draft and send pitches to national/ regional media for upcoming brand launches, artists' singles and album/EP debuts, etc • Assisted senior publicist in drafting press releases for nationwide campaigns.• Target media list building and outreach

Bachelor Of Arts - Ba, Communication Studies. Public Relations Minor, Gpa: 3.89

Activities and Societies: Public Relations Student Society of America (PRSSA), & Student Communication Association (SCA LBSU)

Associate Of Arts For Transfer - Aat, Communication And Media Studies

Activities and Societies: Participated in: Circle K international service club and Associated Students of PCC