Boosted Conversions and Engagement: Led DX/UX and content strategy, IA, journey orchestration and transformation of the product funnel resulting in a +20% lift in conversion rates for the flagship IT SaaS product lead gen resulting in more trials, demos, customers and ARRAligned Digital Experience with GTM: Conducted discovery workshops, crafted requirements, established taxonomy and tagging and website IA and journey orchestration with GTM teams into effective digital experiences that enhanced market impact and meet the needs of the IDPsData-Driven Strategy, Web Product Owner: Owned Freshworks.com product strategy & business requirements, dug into all available data - holistic analysis and strategy, partnering with designers, writers, and dev to roadmap to transform the dotcom from legacy behemoth to a modern headless CMS and digital experience driving the lead gen and brand building needed for PLG SaaS growth

Revel, a management consulting firm focused on innovation, experience design, UX and product strategy, via an HCD approach, solving for client and customer needs & pain points. Consulting assignments included:- FEDEX DATAWORKS - INNOVATION & CX STRATEGYProduct strategy, generative primary + secondary research, persona and journey mapping, design strategy, stakeholder collaboration & co-creation, service design blueprints, competitive market analysis, UX prototyping and product roadmap prioritization, AI & ML requirements, rapid agile product development- F5 - SSO & UNIFIED ACCOUNT PRODUCT EXPERIENCEExperience design strategy unifying UX flows across channels, product and a single pane of glass based on discovery sessions, and heuristic audits. Crafted succinct finds, recommendations, use cases, design principles and measurement rubric.- OPPORTUNITY INTERNATIONAL, NON-PROFIT - INNOVATION, DREAMBOOK, TECH ENABLEMENTHumbled and honored to be part of a team using design thinking to ask "How might technology transform how Opportunity International serves its' clients?", offering a hand up to the 700 million people in extreme poverty around the world living on less than $2/day. Conducted design thinking workshops, persona development, current & future state journey mapping, digital transformation strategies, tech council roadmapping workshops and outputs resulting in further investment in this worthy non-profit’s digital transformation and innovation roadmap-INNOVATION & BUSINESS DEVELOPMENTActive contributor to the agency’s efforts - market research, personas, prototypes, SWOT analysis, ideation and innovation workshops, project scoping and planning- HP EX | IT SERVICESConducted employee service design focus groups with the CIO, product team collaboration and measurement strategyTools: Figma, Mural, ProductBoard, Userinterviews.com, UserZoom, SurveyMonkey, Google Analytics, Trello for project management & managing the backlog

Digital Transformation Leader: Spearheaded digital strategy, product management, and user-centered design to elevate business capabilities based on digital maturity.Roadmap Development: Created and managed the 2025 Digital Capabilities Roadmap, prioritizing features and requirements through user discovery and agile collaboration.Data-Driven Innovation: Championed the shift to data-driven personas and user journeys, driving personalization, automation, and growth strategies.Tools: Jira, Smartsheet, Google Analytics, Search Console, Google Studio

I was brought into Amusement Park to lead the agency's digital transformation, turning them into a future-forward digital first agency. While there I oversaw a team of eight: mobile & UX / user experiences, web development, social media, analytics, influencer marketing, email, paid social for our brands. Worked alongside our creative, media and account talent to guide the teams.Our Clients:LG / Signature Kitchen SuiteDOLE | Disney PartnershipTOSHIBASaleen | Performance AutomotiveWienerschnitzelST Joseph's HealthSanta Ana | Travel & TourismDetailed areas of responsibility and leadership:360 / Integrated Marketing Strategy lead with a digital first approach. Creative Campaigns, Social Media, Responsive UX, Research, Discovery & Strategy, Requirements, Media & Analytics, Email, Mobile, Influencer Marketing, Customer Acquisition & CRM, Customer Journey Mapping & More.

I was brought on staff at the film school to bring real-world digital experience into the classroom. My students learned myriad digital marketing fundamentals with hands-on assignments and created integrated digital first marketing campaigns.Digital Marketing course 370, for PR and Advertising majors.Chapman University is a top ranked university in California, focused on developing global citizen leaders, creativity, innovation and original thinkers.

Strategy practice lead for this progressive, stellar digital first agency using a human centered design approach.Built a team of expert strategists focused on mobile first digital experiences, media performance, great human centered design CX & UX, analytics & engagement. 30% growth in revenue for the practice in less than three years.ACURAZO SKIN CARE (e-commerce)KAISER PERMANENTEALLCARE HEALTH (web redesign, consolidated 7 sites into 1)HOAG HEALTHSUNRISESEGWAYJACUZZI (redesign, lead gen)B2C and B2B marketing and media strategy for clients with a digital focus. Key services include integrated marketing, CMS, digital media planning & management, online advertising (social, display, video), digital first branding, SEM, SEO, PPC, responsive web design, analytics, competitive blunting & conquesting, content marketing, email marketing, social media, video production and mobile.

Professor of Digital Marketing and Integrated Marketing. Created an immersive learning experience for my students. Invited the brand marketing leadership from Sanuk to brief on the omni-channel go to market planning as well as judge at the end of the semester. Smash hits!! Department of Communications and Extension.