As the founder and principal strategist at Prescient Communications, I have spent nearly 20 years designing data-driven communications strategies for social enterprises, foundations, non-profits, and corporate purpose teams that change minds, drive conversation, and create action. With a background in strategic planning, integrated communications, and data analysis, I specialize in helping brands more effectively position themselves within complex, evolving conversations. Moreover, this more targeted, audience-centered approach to communications helps teams get more out of every dollar. From web, social, and email engagement to digital advertising and influencer relations, I bring together audience, media, and platforms to help organizations navigate the constant uncertainty and get ahead of the conversation.Key Capabilities: ▪ 𝗕𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝘂𝗻𝗶𝗾𝘂𝗲 𝗺𝗶𝘀𝘀𝗶𝗼𝗻, 𝘃𝗶𝘀𝗶𝗼𝗻, 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲𝘀 𝘁𝗼 𝗹𝗶𝗳𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝗳𝗼𝘀𝘁𝗲𝗿𝘀 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝘀 𝗮𝗰𝘁𝗶𝗼𝗻.▪ 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗶𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘁𝗵𝗮𝘁 𝘀𝗵𝗮𝗽𝗲 𝗽𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝘀, 𝗯𝘂𝗶𝗹𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀, 𝗮𝗻𝗱 𝗱𝗿𝗶𝘃𝗲 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗱𝗶𝗮𝗹𝗼𝗴𝘂𝗲.▪ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗴𝗿𝗼𝘂𝗻𝗱𝘀𝘄𝗲𝗹𝗹 𝗼𝗳 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗰𝗵𝗮𝗺𝗽𝗶𝗼𝗻𝘀 𝘁𝗵𝗮𝘁 𝗮𝗺𝗽𝗹𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘄𝗵𝗶𝗹𝗲 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗵𝗲𝗮𝗿𝘁𝘀 𝗮𝗻𝗱 𝗺𝗶𝗻𝗱𝘀.▪ 𝗘𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗿𝗲𝗮𝗰𝗵 𝘂𝘀𝗶𝗻𝗴 𝘁𝗶𝗺𝗲𝗹𝘆, 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗱𝘀 𝘁𝗵𝗮𝘁 𝗰𝗮𝘂𝘀𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝘀𝘁𝗼𝗽, 𝗽𝗮𝘆 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗮𝗻𝘀𝘄𝗲𝗿 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹.Whether supporting large-scale industry-leaders such as the Gates Foundation, Microsoft, and USAID or local community programs, my approach has remained the same: Think big. Start small. Learn fast. And optimize always.Do you have a complex challenge to solve? Please do not hesitate to message me. I would be happy to discuss it with you.