Gabriel Paiva Email & Phone Number

State Of São Paulo, Brazil

São Paulo Brazil

São Paulo, Brazil

Responsible for CRM and Branding strategies in the business units Triider and Habitissimo, leading campaigns and initiatives aimed at driving sales and maximizing user engagement.Main Activities:- Planning and defining Marketing Campaign strategies, with a focus on sales and user engagement.- Creation and implementation of automated communication flows for key moments in the customer lifecycle (acquisition, engagement, and reactivation), utilizing different channels (email… Show more Responsible for CRM and Branding strategies in the business units Triider and Habitissimo, leading campaigns and initiatives aimed at driving sales and maximizing user engagement.Main Activities:- Planning and defining Marketing Campaign strategies, with a focus on sales and user engagement.- Creation and implementation of automated communication flows for key moments in the customer lifecycle (acquisition, engagement, and reactivation), utilizing different channels (email, push, WhatsApp, among others).- Leadership of cross-functional teams and projects (Tribes/Squads) focused on user retention and engagement.- Coordination in the technical implementation of CRM tools, as well as implementation of new channels and integrations.- Development and implementation of pricing, offers, and discount strategies to boost sales and increase revenue.- Analysis of user behavior data to identify improvements and optimizations in the customer journey.- Definition and implementation of branding strategies to strengthen brand identity and increase market recognition.- Content generation in collaboration with agencies, partners, and stakeholders.Tools Used: Clevertap, Amplitude, Google Analytics, Data Studio, Sendgrid, Sparkpost Show less

Brazil

Working in the Habitissimo Brasil and Triider business units, managing the CRM, Commercial and Customer Success teams.Main Activities:- Creation and structuring of the CRM team, including defining processes, team recruitment, and training;-Implementation of a multi-channel marketing CRM platform (Clevertap);- Mapping user journey, with creation and optimization of automated communication workflows;- Development of targeted marketing campaigns to maximize sales and user… Show more Working in the Habitissimo Brasil and Triider business units, managing the CRM, Commercial and Customer Success teams.Main Activities:- Creation and structuring of the CRM team, including defining processes, team recruitment, and training;-Implementation of a multi-channel marketing CRM platform (Clevertap);- Mapping user journey, with creation and optimization of automated communication workflows;- Development of targeted marketing campaigns to maximize sales and user engagement;- Management and development of Sales and Customer Success teams, ensuring cohesion between departmental strategies and company objectives;- Definition of strategic goals and KPIs, - Budget control and management.Main Tools: Clevertap, Amplitude, Google Analytics, Data Studio, Sendgrid, Sparkpost. Show less

Responsible for create strategies, development, and execution of customer lifecycle marketing campaigns to drive repeat sales and build loyalty- Plan, develop and execute multi-channel strategies (SMS, App Push Notification, E-mail Marketing) that drives the growth of our lead activation, repurchase rate, lifetime value, and brand loyalty;- Monitor key business and retention KPIs, developing analysis/reports and executing recommendations to optimize performance;- Design and run… Show more Responsible for create strategies, development, and execution of customer lifecycle marketing campaigns to drive repeat sales and build loyalty- Plan, develop and execute multi-channel strategies (SMS, App Push Notification, E-mail Marketing) that drives the growth of our lead activation, repurchase rate, lifetime value, and brand loyalty;- Monitor key business and retention KPIs, developing analysis/reports and executing recommendations to optimize performance;- Design and run experiments (A/ B tests) to test and improve conversion and other key performance indicators- Develop dashboards and framework to measure and improve performance by conducting A/B testing; - Lead projects/squad with cross-functional teams including Growth, Product, UX, Analytics, Branding and Creation to identify and drive initiatives that will improve customer engagement.- Manage the creation/execution process of the calendar of initiatives, mediating brainstorming sessions and followings updates; - Support on the de definition and implementations of new process in the area; - Support of forecasting and planning process;- Manage creation, execution, publish and results of Shaperming Blog;Marketing Multi-channel tools: Klaviyo and Attentive; Show less

São Paulo

Responsible for restructuring and managing the CRM team of the three Dafiti Group stores in Brazil (Dafiti, Kanui and Tricae), in addition being the focal point and supporting the local CRM teams (Argentina, Chile and Colombia);Main Activities: - Manage the CRM channels (non-paid medias) of the company (Email Marketing, App and web push notification), with promotional (ad-hoc) and automatics sendings- Manage automatic communication flow during the customer lifecycle: activation… Show more Responsible for restructuring and managing the CRM team of the three Dafiti Group stores in Brazil (Dafiti, Kanui and Tricae), in addition being the focal point and supporting the local CRM teams (Argentina, Chile and Colombia);Main Activities: - Manage the CRM channels (non-paid medias) of the company (Email Marketing, App and web push notification), with promotional (ad-hoc) and automatics sendings- Manage automatic communication flow during the customer lifecycle: activation, engagement and reactivation; - Lead a data-driven calendar planning, ensuring that all the CRM communications be aligned to the company goals and optimized as the result, supply and demand;- Measure the performance of CRM channels, create and analyze reports, providing relevant recommendations and next steps based on the results; - Research, study, plan and implement initiatives of improvements by a system of A/B test and direct changes;- Provide campaigns insights to develop a strong understanding of customer behavior and suggests ways to optimize future plans;- Identify opportunities to new automatic and personalized CRM campaigns, working with the BI, Data Science and Products team; - Support in forecasting and planning processes in order to reach the OKRs and company's goals;- Management and development of a multidisciplinary, creative and high-performance team.Marketing Multi-channel tools: : Braze, Responsys (Oracle) e One Signal Show less

Brazil

Responsible for managing the CRM team with focus in passenger and driver audiences at Cabify Brazil and locally managing the Easy and Cabify brand merger project.MAIN ACTIVITIES: - Planning and management of channels direct communication with the customer.- Management of automatic communication flow for the customer's lifecycle (acquisition, engagement and reactivation)- Management and sending ad hoc communications to all areas of the company (alliances, branding… Show more Responsible for managing the CRM team with focus in passenger and driver audiences at Cabify Brazil and locally managing the Easy and Cabify brand merger project.MAIN ACTIVITIES: - Planning and management of channels direct communication with the customer.- Management of automatic communication flow for the customer's lifecycle (acquisition, engagement and reactivation)- Management and sending ad hoc communications to all areas of the company (alliances, branding, growth, operations and etc.)- Management of communications calendar;- Base segmentation;- Monitoring and control of channel's KPI- Supporting projects related to cross-channel customer communication.- Support for performance planning and branding.- Brazil coordinator of the Cabify and Easy brand merger project, ensuring the execution of all project stages locally, as well as communication management and data analysis.Marketing Multi-channel Tools: Braze, Salesforce Marketing Cloud Show less

São Paulo Area, Brazil

Management and structure activities related to market intelligence, involving analysis of data on competition, consumers, trends and scenarios, with the objective of defining policies and processes and subsidize information for other areas in the search for opportunities growth and innovation. MAIN ACTIVITIES - Provide market and competitive insights to internal management teams to allow effective strategic and tactical decision-making (Market Monitoring… Show more Management and structure activities related to market intelligence, involving analysis of data on competition, consumers, trends and scenarios, with the objective of defining policies and processes and subsidize information for other areas in the search for opportunities growth and innovation. MAIN ACTIVITIES - Provide market and competitive insights to internal management teams to allow effective strategic and tactical decision-making (Market Monitoring, Reports, User surveys and behavioral studies); -Mapping of the organization's processes with the objective of identifying opportunities for improvement and adequacy of structure and optimization of process management;- Management of strategic projects and processes of the company with multidisciplinary teams (Operations, product, finance, legal, customer services e etc)- Manage the OKRs of all areas, ensuring the operation of the methodology in the company (Operationalization, control, management, communication and training)- Control and analysis of strategic KPIs.- Team management, aiming to develop people of high execution, with continuous learning and work of excellence; MAIN PROJECTS- New category launch;- Service fee implementation- Customer Experience transformation journey - Company merger processes management Show less

São Paulo Area, Brazil

Responsible for conducting the development of business strategies of Cabify Brasil, acting in the elaboration and implementation of processes and strategic projectsMAIN ACTIVITIES:- Develop analysis and provide information to support decision-making by senior management;- Analysis and control of strategic KPIs;- Manage the OKRs of all areas, ensuring the operation of the methodology in the company (Operationalization, control, management, communication and training);-… Show more Responsible for conducting the development of business strategies of Cabify Brasil, acting in the elaboration and implementation of processes and strategic projectsMAIN ACTIVITIES:- Develop analysis and provide information to support decision-making by senior management;- Analysis and control of strategic KPIs;- Manage the OKRs of all areas, ensuring the operation of the methodology in the company (Operationalization, control, management, communication and training);- Identify gaps, opportunity for process improvements (Continuous Improvement, PDCA)- Support and ensure the realization of areas planning;- Cooperate in the development of functional strategies, analyzes and specific projects for other areas (Commercial, Operations, Marketing, Customer Service and etc).MAIN PROJECTS- Implementation and maintenance of OKRs at Cabify Brazil- Creation and implementation of the strategic and tactical planning process in all areas;- Report of strategic results for the management- Implementation of knowledge management in front of attendance to the partner driver (Time Excellence), through the mapping, documentation, organization and communication of the area processes Show less

Campinas Area, Brazil

Responsible for the growth and expansion of Cabify brand in Campinas , focusing on customer loyalty and acquisition of new clients: MAIN ACTIVITIES:- Development of local marketing strategies of high impact and low cost;- Partnership with companies and digital influencers;- Brand activation at strategic events and high circulation customer locations (bar, restaurants e etc);- CRM based on user data and behavior: automatic communication for activation, first journey… Show more Responsible for the growth and expansion of Cabify brand in Campinas , focusing on customer loyalty and acquisition of new clients: MAIN ACTIVITIES:- Development of local marketing strategies of high impact and low cost;- Partnership with companies and digital influencers;- Brand activation at strategic events and high circulation customer locations (bar, restaurants e etc);- CRM based on user data and behavior: automatic communication for activation, first journey, recurrence, churn, member get member- Business intelligence, planning e analysis- Marketing budget control;- Monitoring and decision making based on the main KPIs of the operation: GMV, CAC, CPI, CPDO, LTV, Churn, new users, recurrence e frequency; team management;- Team management, aiming to develop people of high execution, with continuous learning and work of excellence; Show less

São Paulo E Região, Brasil

Responsible for the marketing of the product: E-mail Marketing Locaweb Main Activites:- Monitor and analyse the sales metrics (booking, churn, web traffic, conversion rates, etc.);- Product communication (campaign plan, online media, briefings, etc.);- Content creation for blogs, videos, and conferences;- Training for service areas;- Marketing Action in events;- Internal Marketing actions. In addition, I have been in charge of the strategic partnership… Show more Responsible for the marketing of the product: E-mail Marketing Locaweb Main Activites:- Monitor and analyse the sales metrics (booking, churn, web traffic, conversion rates, etc.);- Product communication (campaign plan, online media, briefings, etc.);- Content creation for blogs, videos, and conferences;- Training for service areas;- Marketing Action in events;- Internal Marketing actions. In addition, I have been in charge of the strategic partnership management:- Connect the companies and interested areas at Locaweb;- Create communication plans for partners;- Monitor legal issues (contracts and financials agreements). Idealizer and maintainer of the project Apreendedorismo (http:/apreendedorismo.tv.br), online channel of conferences focused on Digital Enterpreneurship.- Select themes and speakers;- Monitor and analyse metrics (number of subscribers, average session duration, satisfaction index);- Communication of the project (campaing plan, online media, briefings, etc.);- Promote activities related to the routine of the project. Winner of the 1st Innovation Week, internal event that encourages employers to develop innovation projects. Show less

São Paulo Area, Brazil

A program for boosting careers that aim at the employer to take a leadership position.Project developed in the following areas:- Institutional Marketing and Events – Comunication of the event 16º Encontro Locaweb;- Relationship Marekting – Project of costumer database update;- Strategic Partnership.

Goiânia Area, Brazil

Main Activities:- Implementation of auditing process in the stores;- Creation and execution of marketing campaigns;- Development of POP strategies for shopkeepers;- Creation of social media strategies;- Promotion of events focused on generation of spontaneous media;- Assistance in the routines of the area;

Goiânia Area, Brazil

Marketing Intern at Araguaia Shopping, one of 46 shopping malls of BRMalls, the biggest administrator of the segment in Brazil.Main Activities:- Assistance in creation and execution of marketing campaigns;- Assistance in POP stratagies for shopkeepers;- Creation of social media strategies;- Promotion of events focused on generation of spontaneous media;- Assistance in the routines of the area;

Goiânia Area, Brazil

Main Activities:- Contact with internal clients;- Develop briefs;- Campaign Planning;- Budget Request;- Technical Visits.

Goiânia Area, Brazil

Júnior Company of the Advertising Program at Universidade Federal de Goiás. In 2011, covering the programs of Journalism and Public Relation from the same university, becoming an agency of integrated communication.Main Activities: .- Develop strategic planning;- Board management; - Project monitoring;- Process mapping;- Strategic partnership.- Achieved the integration of the Journalism and Public Relations Programs in the company, transforming it in an agency… Show more Júnior Company of the Advertising Program at Universidade Federal de Goiás. In 2011, covering the programs of Journalism and Public Relation from the same university, becoming an agency of integrated communication.Main Activities: .- Develop strategic planning;- Board management; - Project monitoring;- Process mapping;- Strategic partnership.- Achieved the integration of the Journalism and Public Relations Programs in the company, transforming it in an agency of integrated communication;- One of the idealizer of NEJ - GO (Core of Junior Companies in Goiás) - organization that provides integration between the Júnior Companies from the state of Goiás. Show less

Specialization In Business Management With Focus In Marketing, Marketing Management

Bachelor'S Degree, Communication And Advertising

Activities and Societies: Empresa Júnior - Ponto e Virgula Comunicação, Núcleo de Pesquisa em Teoria da Imagem, Extensão Universitária.

Exchange Student, Marketing And Entrepreneurship