Gabriel Paiva Email & Phone Number

State Of São Paulo, Brazil

São Paulo Brazil

São Paulo, Brazil

Responsible for CRM and Branding strategies in the business units Triider and Habitissimo, leading campaigns and initiatives aimed at driving sales and maximizing user engagement.Main Activities:- Planning and defining Marketing Campaign strategies, with a focus on sales and user engagement.- Creation and implementation of automated communication flows for.

Brazil

Working in the Habitissimo Brasil and Triider business units, managing the CRM, Commercial and Customer Success teams.Main Activities:- Creation and structuring of the CRM team, including defining processes, team recruitment, and training;-Implementation of a multi-channel marketing CRM platform (Clevertap);- Mapping user journey, with creation and.

Responsible for create strategies, development, and execution of customer lifecycle marketing campaigns to drive repeat sales and build loyalty- Plan, develop and execute multi-channel strategies (SMS, App Push Notification, E-mail Marketing) that drives the growth of our lead activation, repurchase rate, lifetime value, and brand loyalty;- Monitor key.

São Paulo

Responsible for restructuring and managing the CRM team of the three Dafiti Group stores in Brazil (Dafiti, Kanui and Tricae), in addition being the focal point and supporting the local CRM teams (Argentina, Chile and Colombia);Main Activities: - Manage the CRM channels (non-paid medias) of the company (Email Marketing, App and web push notification), with.

Brazil

Responsible for managing the CRM team with focus in passenger and driver audiences at Cabify Brazil and locally managing the Easy and Cabify brand merger project.MAIN ACTIVITIES: - Planning and management of channels direct communication with the customer.- Management of automatic communication flow for the customer's lifecycle (acquisition, engagement and.

São Paulo Area, Brazil

Management and structure activities related to market intelligence, involving analysis of data on competition, consumers, trends and scenarios, with the objective of defining policies and processes and subsidize information for other areas in the search for opportunities growth and innovation. MAIN ACTIVITIES - Provide market and competitive insights to.

São Paulo Area, Brazil

Responsible for conducting the development of business strategies of Cabify Brasil, acting in the elaboration and implementation of processes and strategic projectsMAIN ACTIVITIES:- Develop analysis and provide information to support decision-making by senior management;- Analysis and control of strategic KPIs;- Manage the OKRs of all areas, ensuring the.

Campinas Area, Brazil

Responsible for the growth and expansion of Cabify brand in Campinas, focusing on customer loyalty and acquisition of new clients: MAIN ACTIVITIES:- Development of local marketing strategies of high impact and low cost;- Partnership with companies and digital influencers;- Brand activation at strategic events and high circulation customer locations (bar.

São Paulo E Região, Brasil

Responsible for the marketing of the product: E-mail Marketing Locaweb Main Activites:- Monitor and analyse the sales metrics (booking, churn, web traffic, conversion rates, etc.);- Product communication (campaign plan, online media, briefings, etc.);- Content creation for blogs, videos, and conferences;- Training for service areas;- Marketing Action in.

São Paulo Area, Brazil

A program for boosting careers that aim at the employer to take a leadership position.Project developed in the following areas:- Institutional Marketing and Events – Comunication of the event 16º Encontro Locaweb;- Relationship Marekting – Project of costumer database update;- Strategic Partnership.

Goiânia Area, Brazil

Main Activities:- Implementation of auditing process in the stores;- Creation and execution of marketing campaigns;- Development of POP strategies for shopkeepers;- Creation of social media strategies;- Promotion of events focused on generation of spontaneous media;- Assistance in the routines of the area;

Goiânia Area, Brazil

Marketing Intern at Araguaia Shopping, one of 46 shopping malls of BRMalls, the biggest administrator of the segment in Brazil.Main Activities:- Assistance in creation and execution of marketing campaigns;- Assistance in POP stratagies for shopkeepers;- Creation of social media strategies;- Promotion of events focused on generation of spontaneous media.

Goiânia Area, Brazil

Main Activities:- Contact with internal clients;- Develop briefs;- Campaign Planning;- Budget Request;- Technical Visits.

Goiânia Area, Brazil

Júnior Company of the Advertising Program at Universidade Federal de Goiás. In 2011, covering the programs of Journalism and Public Relation from the same university, becoming an agency of integrated communication.Main Activities:.- Develop strategic planning;- Board management; - Project monitoring;- Process mapping;- Strategic partnership.- Achieved the.

Specialization In Business Management With Focus In Marketing, Marketing Management

Bachelor'S Degree, Communication And Advertising

Activities and Societies: Empresa Júnior - Ponto e Virgula Comunicação, Núcleo de Pesquisa em Teoria da Imagem, Extensão Universitária.

Exchange Student, Marketing And Entrepreneurship