Gabriel Franco Email & Phone Number

Incognia is a software development company based in California, USA. The technology combines analysis of location behavior, network signals, and on-device sensors. Incognia is used by B2B and B2C companies around the world for anonymized location insights, ID verification, authentication, and fraud detection.

I joined the US Risk Management structure with the main goal of mitigating fraud in the ecosystem by developing analytics and machine learning solutions.• Created the first supervised machine learning model to detect fraudulent gyms worldwide;• Developed scripts to detect account takeover/impersonation fraud through text patterns, geolocation, IP addresses and chargeback transactions;• Developed analytics solutions to identify user membership sharing and automate the… Show more I joined the US Risk Management structure with the main goal of mitigating fraud in the ecosystem by developing analytics and machine learning solutions.• Created the first supervised machine learning model to detect fraudulent gyms worldwide;• Developed scripts to detect account takeover/impersonation fraud through text patterns, geolocation, IP addresses and chargeback transactions;• Developed analytics solutions to identify user membership sharing and automate the process of blocking accounts done by the risk operation team;• Created dashboards to analyze gym, user, and company fraud, and trained the CX operation to identify legitimate fraud cases and false positives through objective, data-driven approaches;• Provided support to the data engineering team in orchestrating and modeling risk data pipelines;• Global experience within the company, participating in meetings and presentations in English. Show less

• Coordinated and executed strategic projects involving the global CX sales operation: Active Sales, Receptive Sales, and Retention ~ the customer cost of acquisition decreased 50% in 6 months;• Created and executed the operations planning controls: sizing, lead projection, and generation of goals for the vendors;• Headed weekly results meetings with external vendors, directing strategies to optimize operational performance;• Followed up the OKRs, monitored KPIs, and… Show more • Coordinated and executed strategic projects involving the global CX sales operation: Active Sales, Receptive Sales, and Retention ~ the customer cost of acquisition decreased 50% in 6 months;• Created and executed the operations planning controls: sizing, lead projection, and generation of goals for the vendors;• Headed weekly results meetings with external vendors, directing strategies to optimize operational performance;• Followed up the OKRs, monitored KPIs, and created key performance indicators aiming the CAC reduction and the sales funnel conversion growth;• Created operational performance dashboards for Active Sales, Receptive Sales, and Retention; and a financial dashboard that consolidates the results of these three operations through metrics such as CAC, Average Ticket, Net Margin, Churn, LT, LTV, and ROI;• Extracted, transformed and analyzed data using Python and SQL, providing insights for decision making;• Developed scripts to automate the mailing generation routine and ETL. Show less

Coderhouse is one of the largest digital schools in Latin America. I worked in the Data Analytics course, where I mentored and taught students on their analytics projects; and was on call for questions about the course content.

Created dashboards, developed and optimized SQL queries, built weekly reports for the Sales Operation team and analyzed the main KPIs, performed in-depth analysis of the business model performance, provided support in data-related troubleshooting.

Bachelor'S Degree (Bba), Business Administration And Management

Thesis and electives focused on quantitative methods applied to business. Ruy Leme Award finalist: my end of course thesis "The influence.

Postgraduate Degree, Artificial Intelligence

Bachelor'S Degree (Bba), Business Administration And Management (Exchange Program)

Attended courses in quantitative methods applied to business in English and Spanish, and had the opportunity to take the intensive Spanish.

Bachelor'S Degree, Economics, Unfinished

High School Diploma, Computer Networks