Gabriel Fernandes Email & Phone Number

São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brazil

• Helping brands to bring their purpose to life;
• Consultative analysis of Brand, Business and Communication;
• Executing branding projects, including brand architecture, portfolio and repositioning;
• Creating long-term strategic guidelines for Brands;
• Facilitating workshops and co-creation meetings with clients.

São Paulo, Brasil

• Project that aims to help people at the beginning of their careers, or who are looking for a new job, through free CV review and mentoring.

São Paulo, Brasil

São Paulo, Brazil

• Built the CRM strategy alongiside the data and product teams;
• Created monetization and churn prevention campaigns that resulted in a +200% increase in client retention rate;
• Analyzed data from campaigns for real-time optimization;
• Structured research projects to better understand user behavior.

São Paulo

• Launched data-driven marketing projects that helped private and government clients to reach target audiences across the consumer lifecycle. The last project resulted in a +20% increase in contactless transactions;
• Executed campaigns in digital and physical channels, and optimized campaigns on an ongoing basis;
• Interfaced with communication and technology agencies;
• Designed data flows in order to assist the implementation of the General Data Protection Regulation (GDPR) for… Show more
• Designed data flows in order to assist the implementation of the General Data Protection Regulation (GDPR) for Mastercard Brazil with the Global Privacy team. Show less

São Paulo

• Defined social media strategy and executed local and global digital campaigns;
• Created EF’s brand repositioning strategy in Brazil;
• Assisted the SEO strategy with EF’s London team;
• In Santa Barbara (USA) - coordinated social media content for the Language Camp product in the USA, Canada and the United Kingdom.

Bacharelado, Advertising

Brand And Communication Strategy, Branding

Teaching English As A Second Or Foreign Language/Esl Language Instructor

Activities and Societies: Exchange Program 4-week exchange program at EF Boston.

Learning English As A Second Or Foreign Language

Activities and Societies: Exchange Program 4-week exchange program at EF Boston.