I have over 20 years experience in retail and leisure, with a wealth of knowledge in strategic innovation of store design and leisure concepts. I have been involved in the development and realisation of many differing formats throughout Europe, Asia and America including flagship brand stores, department stores, fashion stores, food stores, restaurants, bars, hotels and luxury brands.My expertise spans overall strategic design direction, space planning, concept design, brand development, logo generation and merchandising within the branded environment. Whether in Europe, United Arab Emirates, America or Asia, I thrive on delivering successful, commercial, consumer focused experiences with free range thinking. Driven by the philosophy that the leisure/retail experience and its communication are the most important differentiators in a swamped marketplace, I have been offering pure commercial design consultancy and with Studio48, our design arm, respond directly to clients’ bespoke needs. We have a track record in delivering memorable solutions that are grounded in insight and customer behaviour. Our work is always crafted to achieve commercial success. Whether it be a restaurant’s branding and interiors, master planning for a retail transport hub, a hotel’s design strategy, design concept for a multi-chain store format or brand development for leading manufacturers – I’m there at each stage with a strong knowledge in strategic innovation of retail and leisure design, supporting all projects from creation to completion.