With 14 years of experience in marketing and digital product areas, primarily in the technology market, my focus is on growth hacking strategies, employing rapid and constant testing to expand reach and accelerate the growth of the products I manage. I have proven experience in:• Managing product marketing strategy for SaaS productsin the Brazilian market and Latin American countries.• Developing and implementing growth hacking strategies to maximize product reach and impact.• Managing annual planning and budgets, grounded in business and local market analyses in Brazil and Latin America.• Strategically collaborating with sales teams to drive sales growth and optimize conversion rates.• Conducting precise analysis of KPIs, constantly aiming to optimize conversion rates, control CAC, and increase LTV.• Leading teams and driving exponential growth in a dynamic technology environment.• Managing the planning and execution of events to generate demand.
Listed skills include Publicidade, Marketing Digital, Marketing Strategy, Marketing Communications, and 4 others.