Developed and Executed Strategic Roadmaps: Designed and implemented comprehensive strategy and operations roadmaps, enhancing business performance and growth for small businesses in Canada and West Africa.Constructed Pricing Models and Market Entry Plans: Built effective pricing models and go-to-market strategies, leading to a significant increase in revenue and market penetration.Designed High-Impact Marketing Campaigns: Created and launched targeted marketing campaigns to boost foot traffic and online orders, leveraging advanced marketing strategies and social media platforms, which resulted in a measurable increase in customer engagement and sales.

In my role as a Program Manager at DECIEM | THE ABNORMAL BEAUTY COMPANY, I led the co-creation of contract strategy and pricing, enhanced in-store payment systems, and optimized cart checkout experiences. I oversaw the deployment of Salesforce Commerce, Core, Marketing Cloud, and Mulesoft projects across 15 countries, generating $2M in additional revenue through a pioneering product launch on TikTok Shop.Developing predictive models using customer data to accurately suggest relevant products, boosting personalization and sales.

Managing cross-functional project teams of UX designers, developers, QAs, and DevOps engineers directing the successful execution of $4 million projects across 3 continents.

Deploying agile practices such as scrum and Kanban to manage high visibility projects for 24 clients.Leads a cross functional team of UX designers, developers and account managers on multiple high budget projects.

Manage and execute digital and native marketing campaign portfolios and Tier III accounts worth over $10 million for 1500 stakeholders across Canada and USA using tools like DV360, SharePoint and Google Ads. Some major brands were Samsung Canadian Tire, Maserati of Ontario, MyCar,Bath Fitters, Habitat For Humanity, United Way and RemaxManaged cross-functional teams of stakeholders of 25 internal and external team members including sales reps, data analytics specialists, digital marketing experts to develop and execute digital campaigns.Responsible for creating and presenting daily, weekly, and monthly reports for marketing campaigns portfolios reports and forecasts, for key accounts worth over $10 million to senior leadership to identify gaps, increase accuracy for sales in and sales out planning Worked in team to implement 500 marketing campaigns across strategies and execution, cost negotiation and budget management, staffing and support, communication materials development, review and sought approval, campaign performance tracking mechanics, report and post campaign follow-up and conversion monitoring to improve client’s brand portfolios

Drove impressive improvements across the business as a result of process development that accelerated the bidding , shortened the sales cycle by 50%,Exceeded quarterly targets and brought a 25% increase in customer base through targeted Instagram and Google ads for a back to school campaign and special holiday rates Led teams across broad technical, financial and business disciplines. Focused teams on business objectives and tracked progress to ensure project milestones were completed on time, on budget and with the desired result, Conceptualized and created layout and content designs for print media, Managed online creative and collateral brand data asset management (DAM) platforms for 20 directed grand openings events, signage, PR, event, community partnership

Served as manager responsible for overseeing and directing projects throughout end to end delivery, Managed projects with a $15 million annual budget that supported multiple high-profile and complex projects spanning over several fiscal years. Liaised between diverse internal and external business partners to oversee project as well as the design, planning and seamless implementation of enterprise-wide system solutionManaged key stakeholders and suppliers as a point of contact, building strong client relationships, monitoring service levels through regular communicationExecuted multiple that increased the bottom line through outbound marketing and relationship marketing to acquire new clients and ensure current customers become repeat customersLed the construction and sales of digital & static billboards worth over $500,000 across Nigeria and the Netherlands.

Regular and routine maintenance on mechanical and electrical equipment and utilities in the factory.Gathered, analyzed and developed downtime analysis for the engineering department.Took minutes during weekly team meetings.