Gabriel Pătru work email
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Gabriel Pătru personal email
Ever since 2007 when I landed my first job as Strategic Planner in a small advertising agency, I find the same relentless passion for delivering added value.As years have passed, I have gained experience in creative, research, media, digital, branding and management.Actual results are the outcome of a well motivated and inspired team. So I always start every project by making sure we have the right mindset and motivation. I am definitely a team-player. Following this belief we have delivered a Gold Effie for Lowe&Partners ( currently Mullen Lowe) after a long period of no awarded achievements.I was responsible for implementing the rebranding of MEC into Wavemaker and getting the agency in Top 3 biggest media agencies in Romania while I was their Head of Strategy.As President of IAB Romania, we have put together a team that restructured the way of working within the Association and we had our first set of projects - see MIXX Awards - that got in the same room creative agencies, digital agencies, performance agencies, tech & media agencies,publishers and clients. The P&L numbers had looked better than ever and people from several member agencies started offering their time&involvement for free, motivated to make a change for the better within the digital ecosystem in Romania. I must admit, I take much pride in this and I am most grateful to these fabulous people.The list of smaller, yet meaningful achievements such as pitch presentation, client work, mentoring younger colleague, teaching about Strategy in Universities in Bucharest and growing the team is longer.I am open to embarking new projects as long as we share the same values and result orientated perspective. Areas of expertise:- brand positioning & branding- marketing plan & team development - organizational digital transformation strategy & implementation- employer branding - business development - creative strategy & team development - media strategy & context planning - creative special projects ideation ( btl, digital, cross-media)- pitch presentations - preparing the team for best delivery in front of clients - preparing people for speaking in front of large audiences (conferences) - hosting events (marketing & communication)- speaker at eventsLet's get in touch and make greatness real
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Co-FounderMkaBucharest, Bucharest, Ro -
Co-FounderMka Oct 2024 - Present -
PresidentIab Romania Mar 2022 - PresentSector 2, Bucharest, Ro -
Member Of Board Of DirectorsIab Romania Jan 2020 - Mar 2022Sector 2, Bucharest, Ro -
PresidentIab Romania May 2017 - Dec 2019Sector 2, Bucharest, Ro -
Vice PresidentIab Romania Apr 2015 - Apr 2017Sector 2, Bucharest, Ro -
Brand Strategy & Communications DirectorBdo Romania Jul 2020 - PresentBucharest, Ro -
Founder; Brand Strategy With Direct Input In Business MetricsTherefour.Io Nov 2019 - PresentOffering outcome based consultancy and operational resources related to Marketing, Brand Strategy and Business Development in direct collaboration with Business Owners. We act as part of the Business Team in designing and deploying long-term ample projects with fundamental influence over the business KPIs and business development.Our objective is to deliver tangible and measurable business results We cover both B2B and B2C -
FounderMotogolan Nov 2018 - PresentMotogolan is the offspring of the genuine passion for classic & custom motorcycles and the ambition to keep it stylish and safe while riding.Motogolan is not exclusively about engines and hardcore mechanics.It is about a certain lifestyle, respect and appreciation for classic timeless design, yet acknowledging the modern life function factor.You will find in our web-shop handcrafted apparel & clothing designed to be beautiful & stylish and to add safety, especially when riding a motorbike around town - even more so if it is a cafe/classic motorcycle.We love fine living and slow riding.Everything moves so fast nowadays that we miss a lot of soul healing moments.This is the real tragedywww.motogolan.ro -
Head Of InsightsGroupm May 2018 - Nov 2019New York, Us -
Sharing And Inspiring KnowledgeGabrielpatru.Ro May 2011 - Nov 2019Teaching about strategic & context planning @ The Bucharest University of Economic Studies (ASE) @ Faculty of Journalism and Communications Sciences (FJSC)Mentoring - MNAC Workshops series, Think Strategy, trainings on branding, strategic planning & idea amplification, presentation skills, personal brandingSpeaker - various marketing and communications seminars/conferences
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Head Of StrategyWavemaker 2014 - Apr 2019London, London, GbStrategy & new business Highly digital & technology orientedGatekeeper for Agency’s brand management and organizational cultureExperienced keynote speaker -
Integrated Communications ManagerMedia Direction .Ro Aug 2010 - 2014Bucharest, RoCoordinating the Research&Strategy Department.In charge with the development of the communication mix and unconventional media ideas (context planning, facilitating ideation sessions), in depth consumer research using both in-house tools (SNA-Focus/Sesame), but also managing studies developed with third parties (qualitative and quantitative), representing the agency in the industry’s comities (part of COMPAR comity for SAR). Developing and delivering agency’s presentations.Playing a key role in designing yearly media strategies for all agency’s clients.Brand gatekeeper for Media Direction – positioning, identity design, brand developing action plan etc.Managing the relation with the BBDO Group agencies in the development of integrated communications proposals. -
Brand PlannerLowe And Partners Worldwide Nov 2009 - Jul 2010London, GbManaging branding and communication activities for the Lowe&Partners Group clients, be it media, PR, digital or advertising.It involves market analysis, extensive consumer interrogation& segmentation, competitive analysis, brand activities plan design etcClients: Unilever (Delikat, Signal, Clear), Hospice of Hope, Kinder, Primola La Redoute, Crucea Rosie, Johnson&Johnson, Bayer. -
Strategic PlannerLowe&Partners Apr 2008 - Oct 2009I've contributed to the developement of communication and branding activities for: Nestea - Coca-Cola, Unilever various brands, Strattera, Tantum Verde, Asiban, Bog'Art, Canesten Gyn, BGS, Red Cross I have won a Gold Effie in Pharmaceuticals for Canesten Gyn. Effie Awards is a competition that awards the most efficient comms campaigns.
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Jr. Strategic PlannerViolet Advertising Aug 2007 - Mar 2008I've contributed to the development of communication campaigns for Vincon, Parmalat, Mapei, Beauty Star,
Gabriel Pătru Skills
Gabriel Pătru Education Details
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Academia De Studii Economice Din BucureștiMarketing Modelling -
Université De BourgogneCommunication -
Iaa School - 2Nd ModuleBusiness Strategy & Marketing -
MarkstratStrategic Business Planning -
Facultatea De Economie Si Administrarea Afacerilor -
University Of CambridgeSustainability Studies Esg
Frequently Asked Questions about Gabriel Pătru
What company does Gabriel Pătru work for?
Gabriel Pătru works for Mka
What is Gabriel Pătru's role at the current company?
Gabriel Pătru's current role is Co-Founder.
What is Gabriel Pătru's email address?
Gabriel Pătru's email address is gabriel.patru@bdo.ro
What schools did Gabriel Pătru attend?
Gabriel Pătru attended Academia De Studii Economice Din București, Université De Bourgogne, Iaa School - 2nd Module, Markstrat, Facultatea De Economie Si Administrarea Afacerilor, University Of Cambridge.
What are some of Gabriel Pătru's interests?
Gabriel Pătru has interest in Research, Travelling, Bike Riding, Reading Interesting Stuff, Playing Guitar, Strategic Planning, Living My Life.
What skills is Gabriel Pătru known for?
Gabriel Pătru has skills like Integrated Marketing, Advertising, Brand Management, Digital Strategy, Online Advertising, Brand Architecture, Marketing, Marketing Strategy, Brand Development, Media Planning, New Media, Consumer Behaviour.
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