A brand strategy consultant with 8+ years of experience analyzing brands and market sectors, I combine business acumen and cultural sensitivity to craft compelling brand narratives and experiences for clients across various categories and geographies.* At two of Brazil’s top brand consultancies, FutureBrand and Ana Couto, I have led and collaborated on branding projects for 30+ clients with diverse profiles, such as global brands (Citroën, Amstel), B2B leaders (CBMM, Serasa Experian), and consumer favorites (Havaianas, iFood).* Expertise in brand positioning, brand architecture, portfolio strategy, naming, verbal identity, etc., applying various tools and frameworks with a visually-oriented approach to presentations.* Handled projects in Spanish and English for international clients such as Patria, Heineken, Zentria, and Yape, with effective cross-border collaboration.* Leveraging my experience at Globo, Latin America's largest media group, I use a data intelligence lens to analyze communication strategies and marketing KPIs in order to evaluate brand effectiveness.* With a background in Social Sciences at the University of São Paulo, I seek critical thinking to understand consumer behavior and to connect brands to their audiences on a deeper level.